CRUSH ReportsCRUSH Alerts 2.0CRUSH Industry ReportsCRUSHarmyContact Manager ApplicationMid-Market Manager ApplicationTarget Builder Application
 

Xerox (XRX)

The Xerox CRUSH Report is a Fortune 1000 deep dive sales intelligence company profile and will help increase your sales leads and add more accounts in your sales pipeline while eliminating costly research time.

The Xerox CRUSH Report contains insights to IT architectures, business and technology initiatives, corporate strategies, projects and budgets, org charts and key decision-maker contact info.

The Xerox CRUSH Report allows IT sales and marketing professionals to:
  • Jump-start sales cycles in net new accounts
  • Expand footprints in existing customer accounts
  • Facilitate the strategic account planning process
  • Respond to RFPs & bids more effectively
  • Build better content into executive level presentations
  • Identify the presence of competitors & partners
The Xerox CRUSH Report has the competitive intelligence needed for account planning within the Fortune 1000. Target the right people, with the right message at the right time using our org charts, decision maker contact info, business drivers and IT landscapes.

Click here to download free sample CRUSH Reports

Xerox Corporation Newsroom

See all the latest news on Xerox's business process and document management technologies and services

Xerox Simplifies Access to New Mexico Medicaid System
Tuesday May 22nd 2012 09:05:00 AM

DALLAS – New Mexico’s Human Services Department is renewing its partnership with Xerox (NYSE: XRX) with a 58-month, $105 million contract to manage and enhance the state’s delivery of quality health care to Medicaid recipients.
 
Xerox has administered Medicaid services for New Mexico since 1994. Last year, Xerox processed 23 million claims and handled $3.5 billion in Medicaid payments. Under the new contract, which has three one-year renewal options, Xerox will continue to manage but also upgrade the system, known as the Medicaid Management Information System (MMIS).
 
Improvements to the system’s Medicaid Web portal will give users more control of their involvement with the program. Medicaid recipients will now be able to view their own eligibility data, request replacement ID cards, and even search for providers up to 100 miles away from a specific ZIP code or address. Currently, recipients have no self-service access to program information and functionality through the system’s portal. 
 
With real-time processing of claims and other transactions, the upgraded portal will eliminate stacks of enrollment forms by letting health care providers submit enrollment applications online. 
 
“Through the new system, health care providers will have the ability to submit a claim online and know instantly if it’s approved for payment,” said Julie Weinberg, director, Medical Assistance Division, New Mexico Human Services Department.
 
“Our continued partnership with the state means beneficiaries will have innovative health care tools at a time when government agencies are focused on making the most of their budget dollars,” said Will Saunders, group president, Xerox Government Healthcare Solutions. “We implement service offerings that allow states to provide the highest level of service to their citizens without cutting programs.”                                                                                                                     
                                                                                                                     
Xerox operates Medicaid systems for 11 other states, the District of Columbia and the U.S. Department of Labor, and annually processes more than 570 million Medicaid claims and $50 billion in payments.
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide.  The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Launch of LA ExpressPark and Xerox Transporation Technology at ITS America Expo
Monday May 21st 2012 10:00:00 AM

LOS ANGELES and NATIONAL HARBOR, Md. – Drivers in downtown Los Angeles may have more time on their hands starting today. LA ExpressPark™ goes live, an advanced parking system developed by Xerox (NYSE: XRX) and the Los Angeles Department of Transportation (LADOT), that applies new technology and demand-based pricing to increase the availability of limited parking spaces, relieve traffic congestion and reduce air pollution.
  
The one-year pilot funded by a $15 million grant from the U.S. Department of Transportation includes: 
  • Real-Time Parking Guidance Systems – Information will be displayed on street-side signs and a smartphone app called Parker™ from Streetline, which enables motorists to view parking options based on pricing, location and real-time availability. Sensors in the parking spaces track occupancy and update the app when a space becomes available. 
  • New Parking Meter Technology – New meters and upgraded multi-space pay stations will be installed for approximately 6,000 on-street parking spaces. The new meters will accept a variety of payment methods, including credit cards, coins and payments made by phone that are charged to a driver’s account. 
  • Parking Management System – Xerox will deliver its Merge™ Parking Management System to process all parking-related transactions and provide real-time parking data analytics to LADOT and drivers.
"Downtown is the heart and soul of Los Angeles, and has experienced significant growth over the last decade," said Los Angeles Mayor Antonio Villaraigosa. "LA ExpressPark's dynamic system will make parking in downtown easier, faster, and smarter for all Angelenos." 
 
“Years of planning, research and innovation are playing out on the streets of Los Angeles in an effort to better serve its citizens,” said Dave Amoriell, executive vice president and chief operating officer, Transportation, Central and Local Government Sector, Xerox. “Intelligent parking services, like LA ExpressPark, make it easier for people to find and pay for parking. This keeps traffic flowing, reduces time spent and fuel consumed searching for a parking space and creates more frequent turnover for businesses.”
 
Xerox Chairman and Chief Executive Officer Ursula Burns will be speaking on May 21 about LA ExpressPark, and several of Xerox’s groundbreaking transportation solutions during the opening plenary session at the Intelligent Transportation Society of America’s (ITSA) 22nd Annual Meeting and Exposition. The keynote session can be viewed live today at 10 a.m. ET at http://www.itsa.org/annualmeeting/livestream.
 
ITS America Expo, which runs May 21-23 in National Harbor, Maryland, will focus on how city, state and national agencies can leverage advances in transportation technology to create more efficient, safer and cleaner communities.
 
The transportation technologies Xerox will showcase at ITS America Expo include: 
  • Congestion Management Tolling – Xerox’s unique, dynamic pricing algorithms help improve parking and tolling management by adjusting prices at any given time based on current demand to help keep traffic flowing and reduce congestion. Xerox will demonstrate how its expertise in imaging is being applied to dynamic pricing technology to improve collection and enforcement.
  • Public Transit – Xerox will demonstrate the SmartTraveler Plus app, which gives commuters mobile access to real-time schedule and route information via phone and personal computing devices. 
  • Data Analytics – Using data that transportation agencies already have, Xerox will show how they are able to “make sense” of that information so transportation managers can find patterns, trends and solutions. By using a “city dashboard,” including heat maps that illustrate different levels of transportation activity, city managers get an accurate snapshot at any given moment in various parts of a city.
Xerox is a leader in the implementation of technology in transportation including operating the PrePass system which electronically screens and clears 425,000 registered trucks and is the single largest nationwide ITS implementation in the United States.
 
To learn more about Xerox transportation solutions and to follow Xerox at ITS America and future transportation shows, please visit: http://www.acs-inc.com/transportation/upcoming-tradeshows.aspx. Also available is a “Transportation Made Simple” infographic from Xerox Transportation Services, highlighting Xerox innovation in: parking, public transportation, tolling and analytics.
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide.  The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Xerox Announces Health Insurance Exchange Solution
Friday May 18th 2012 09:05:00 AM

DALLAS – Xerox (NYSE: XRX) has formed an alliance with CHOICE Administrators Exchange Solutions in all 50 states to offer a comprehensive, secure, cloud-based Health Insurance Exchange (HIX) solution. States can begin implementing and customizing the solution today with confidence that the HIX will be fully operational for October 2013 enrollments and  for January 2014 coverage effective dates, the deadlines set by the Patient Protection and Affordable Care Act.
 
“Our discussions with states show that the majority want to make health reform as state-specific as possible and to maintain control over their HIX rather than defaulting to the federal solution,” said Kevin Counihan, president, CHOICE Administrators Exchange Solutions. “As the certification deadline gets closer, it’s increasingly important for states to consider a comprehensive solution that doesn’t require building a product and allows time for customization. States can tailor their HIX solution developed by Xerox and CHOICE to meet the needs of their residents and small businesses and be sure their HIX is ready on time.”
 
CHOICE Administrators Exchange Solutions delivers the framework of the HIX Solution Suite, a software-as-a-service cloud-based platform, which allows participants to make informed enrollment decisions while providing their sponsoring employers the infrastructure to maintain affordable budgets. Xerox provides the business process and technology solutions to help states operating a HIX handle massive amounts of information quickly, efficiently and securely on behalf of millions of people.
 
“Xerox has more than 40 years of experience working with state governments,” said Kevin Walsh, vice president, Healthcare Eligibility and Insurance Exchange Services, Xerox. “Our expertise, knowledge of the marketplace and partnership with CHOICE positions us well to support the HIX design to increase access to health coverage for consumers.”
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

PARC Research Fellow Inducted to “Internet Hall of Fame"
Wednesday May 16th 2012 05:16:00 PM

Palo Alto, Ca. -- PARC, A Xerox company, today announced PARC Research Fellow Van Jacobson’s inaugural induction to the Internet Society’sInternet Hall of Fame. Jacobson joined PARC in 2006 to lead the Content-Centric Networking (CCN) program.
 
The Internet Society, which is celebrating its 20th anniversary this year, honored Jacobson as one of the landmark “Innovators” who made outstanding technological, commercial, or policy advances and helped expand the Internet’s reach. Others honored in the first annual Internet Hall of Fame include Vint Cerf and Tim Berners-Lee. “It’s a great honor to be recognized by the Internet Society, and I’m humbled to be included with such distinguished company,” Jacobson said.
 
“We’re proud of Van’s incredible contributions to the development of the Internet, and are especially pleased to have his leadership at PARC today, where he is continuing those Internet breakthroughs,” said Stephen Hoover, CEO, PARC. “CCN began with a big vision. Thanks to Van and the team it has achieved many milestones, gaining significant traction around the world. This includes a significant grant from the National Science Foundation for the Named Data Networking (NDN) project – a consortium of 11 major US universities and PARC for which Van is the ‘network architect,’ work with Samsung and other commercial clients, and the development of the CCNx open source community and code release on Android. Another recent milestone is the newly established Emerging Networks Consortium, a cross-industry group of companies advancing architectures, applications, and business models based on CCN.”
 
The award was announced while the Emerging Networks Consortium (ENC) was holding its first meeting at PARC on April 23-25, 2012. The invitation-only meeting was attended by delegates from member companies Alcatel-Lucent, BT, France Telecom-Orange, Huawei, MACH, Panasonic Corporation, and Samsung, as well as representatives from the NDN project and PARC scientists and business executives.
 
Including keynote presentations from industry leaders Jacobson and Juniper Networks distinguished engineer Colby Barth, the meeting featured three full days of presentations, panels, demonstrations, use cases, and discussions around CCN. The focus of this meeting was on industry sectors such as carriers, consumer electronics, and equipment manufacturers, and on topics that included adoption strategy, interoperability, and standardization. The full agenda can be viewed at www.parc.com/enc-springsummit2012.
 
PARC is actively looking to expand the ENC community, which is open to ISPs, consumer electronics, content providers, OEMs (from telecommunications, enterprise, healthcare, and defense sectors), Internet services and applications, hardware and chipset manufacturers, and venture capitalists. The ENC seeks to unite global industry efforts around CCN, foster standards, and develop coherent vision for accelerated adoption of CCN for the benefit of member organizations and others. Prospective members can look forward to an executive summit in the fall, as well as periodic discussions on developing and implementing technology and business models around CCN. Please visit www.parc.com/enc or contact consortium@parc.com.
 
About PARC
PARC, A Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients' businesses.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

New Xerox BookCentre S7141 high speed, self-service book scanning system
Wednesday May 16th 2012 04:29:00 PM

PLEASANTON, Calif., -- For library patrons and staff looking for a powerful book scanning solution that's fast, and easy-to-use, Xerox (NYSE: XRX) makes scanning of books and non-circulating materials feasible with its new BookCentreTM S7141, a self-service book scanning kiosk.
 
"Library patrons and staff can quickly and easily scan from books and send the scanned pages to email,  smartphones, tablets, Google Docs, USB drives, fax or print them by selecting the desired option on the touchscreen computer”, said John C. Dexter, president and COO of Scannx, a Xerox licensing partner. “Academic research and collaboration has never been easier and more productive. Students are thirsting for digital solutions to their everyday studies.”
 
By using the Xerox BookCentre S7141’s easy to use touchscreen interface, library patrons and staff can scan book pages, and non-circulating books, historical records and genealogical files. Scanned images can be automatically converted into PDF, searchable PDF, Word, JPEG, TIFF and PNG file formats and sent to email, smartphones, tablets, Google Docs,fax, printers or saved to USB drives, network folders, and FTP folders to save paper and toner. Students can build searchable personal libraries by subject matter by sending scanned pages as a searchable PDF or Word file format to their iPad and store it in iBooks for sharing and collaboration. Moreover, confidential files can be automatically encrypted to protect against unauthorized access to the scanned information.
 
When connected to a Xerox printer or other validated printers, either directly or over the network, the Xerox BookCentre S7141 recognizes the printer features for print options on the BookCentre S7141’s touchscreen. The BookCentre S7141 also gives users a preview of the print job as well as adjustments for actual size vs. fit-to-page before paying for the print job. Since the BookCentre can integrate with debit and credit card payment systems, libraries can offer these scanning services free or they can charge for them through a cost recovery program. 
 
The Xerox BookCentre S7141 includes a 17” touchscreen computer bundled with the Xerox BookCentre software, an 11” x 17” patented book-edge scanner to protect the spine of the book from damage, and is powered by  ABBYY FineReader Technology for unmatched optical character recognition accuracy. The BookCentre S7141 may also be simultaneously connected to both the book-edge scanner as well as a Xerox DocuMate 3125 color sheetfed duplex scanner with ultrasonic double  feed detection for unprecedented reliability.
 
 The BookCentre includes a 1 year manufacturer’s warranty. Please visit www.xeroxbookcentre.com for more information.
 
Pricing, Availability
The Xerox BookCentre S7141 has a U.S. list price of $5,995 and is available immediately through Scannx and its channel partners, and Xerox and its agents and dealers.
 
About Scannx
Scannx LLC designs, develops, markets, and supports innovative book and document scanning solutions for the educational and municipality markets. Xerox Corporation and Scannx LLC entered into a trademark licensing agreement in November 2011 for Scannx to develop, market and support a new line of Xerox-branded self service book scanning systems.  The Xerox BookCentre product line is powered by Scannx and includes its patent pending technology for scanning to smartphones and tablets. For more information on Xerox BookCentre systems, please visit http://www.xeroxbookcentre.com. For more information on Scannx, please visit www.scannx.com
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Xerox le Duplicators Copy DVD/CDs at a Lower Cost
Tuesday May 15th 2012 12:25:00 PM

LOS ANGELES -- For many businesses it’s tough to find the “just right” solution to copying CDs or DVDs. Say you need to distribute 50 copies of a sales-training video on DVD to your team once a quarter. Copying the DVDs one-at-a-time is inefficient, but purchasing a duplicator during today’s challenging business climate might be a financial stretch.
 
With this in mind, Xerox (NYSE:XRX) today introduced the Xerox le (lite edition) Disc Duplicator series.  Priced nearly 30-percent less than the standard Xerox Disc Duplicator, the “le” series manual tower duplicators range from one to 15 writer drives and provide businesses a quick and inexpensive way to make multiple copies of CDs and DVDs. 
 
The “le” models include the essential duplication elements required to reliably deliver high-quality copies, and they also are simple to operate. The user simply inserts a single master into the top reader drive, and the duplicator copies the content onto the corresponding blank media located in the writer drives below. 
 
“We recognize that some businesses don’t require the advanced duplication features that our standard duplicators offer, but they still want an exceptional product,” said Vinpower Digital Vice President of Sales and Marketing Ryan Swerdloff. “The lite edition series offers the quality and reliability one would expect from a Xerox Disc Duplicator at a price that acknowledges today’s demanding business climate.”
 
Vinpower Digital works with Xerox through an exclusive trademark licensing agreement to develop, market, and support Xerox-branded duplicators. Available now, the new “le” product line is part of Xerox’s Digital Duplicator series, which includes standalone manual towers and automated CD, DVD, Blu-ray, and LightScribe capable duplicators as well as USB and SD/MicroSD flash memory.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Xerox Named MPS Leader in Forrester Report
Friday May 11th 2012 09:05:00 AM

ROCHESTER, N.Y. – Xerox (NYSE: XRX) has been positioned as a leader in the May 2012 report: “The Forrester Wave TM  Managed Print Services (MPS) Q2 2012.” Xerox received this recognition for its MPS offering upon receiving the top vendor ranking in current offering and market presence, and the highest score possible in strategy.
 
“Xerox has an extremely well-balanced offering, with strength across all categories, including platform support; global deployments; ITO support; and, in particular, enterprise support,” wrote report author Craig Le Clair, vice president and principal analyst, Forrester Research. “Xerox’s market reach has been enhanced through integration with its ITO business, expansion to many partners in the small and medium-sized business (SMB) space, as well as partnering with global delivery.”
 
The report warns that enterprises still purchasing devices from multiple sources, and under different budgets will struggle to meet emerging print reduction and sustainability goals if they don’t adopt an MPS strategy. Xerox’s “extremely well-balanced offering,” is well suited for an MPS market that will evolve to include production as well as office equipment.
 
Forrester distinguishes Xerox with the highest possible scores in global delivery, mobile printing, technology and solution ownership, integration of IT outsourcing support, enterprise print support, MPS market experience, MPS strategy, organizational commitment, MPS revenue, and enterprise engagement.
 
“The MPS market continues to be dynamic, while Xerox’s leadership is a constant – demonstrating to our clients and channel partners that our strategies, tools and techniques deliver impressive, repeatable results around the world,” said Andrew Morrison, senior vice president, Xerox Managed Print Services.
 
In the past year, Xerox expanded its offerings with the acquisition of NewField IT to simplify the MPS assessment process and speed up implementation, and an alliance with Cisco that integrates Xerox's MPS and mobile print offerings into Cisco routers/switches and expands the opportunity for the midmarket via Cisco's channel partners. In addition, Xerox is now partnering with McAfee and Cisco to build even more protection into its document technology and MPS offerings in ways that help protect clients’ sensitive company information.
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Feature Story: How businesses can deliver the right message to customers
Wednesday May 9th 2012 09:00:00 AM

By Melinda Emerson, author, speaker and small business coach
 
All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on what they see, what you say, and how you say it.
 
Look at what your customer sees
Your advertising collateral says a lot about your business.  Do you have a color sign out front with the business phone number? Do you have color flyers and quality direct mail pieces? Do you have color packaging that implies quality? Are you effectively using your display space to attract customers to walk-in and buy once they are inside?  Do you have a helpful business website with great photos and customer testimonials?
 
Just as most customers would have reservations about eating in a dirty restaurant, buying upscale goods from a poorly-organized, junky store, purchasing from a customer-unfriendly website, or obtaining consulting services from a person with poor communications skills – your printed and digital materials have to help convince a prospective customer that what you are selling will definitely solve their problem.  As a small- or medium-sized business person, your sales window is usually very small. Fundamentally, on that first impression, they need to believe that you can deliver the goods or services they want. Every customer wants to feel good about a purchase decision. Your job is to use your marketing collateral to reinforce the point that your company will meet their requirements without a problem.
 
Show it and say it
If you are a retail store, it should be clean and well organized, with all of your merchandise clearly priced. Advertised and featured items should be readily visible and there should be some real “wow” factor when customers come through the doors. Do you have POPs or point of purchase displays in your store? Whether you are selling goods, have a cleaning service, a restaurant, a hair salon or a karate studio, your premise presentation should make a potential customer smile. You want them to want to do business with you. Even if you are opening a real estate or insurance agency or other type of office, make sure it is brightly lit, looks professional and exudes professionalism. Customers like to feel that they have come to the right place, your premise presentation should reinforce that perception.
 
If you provide services that take you on the road, like consulting, sales, or public speaking, you will need some additional materials for your customers to see that will tell them what you are selling and why they should buy it from you. We are now in the arena of sales collateral, which can include everything from glossy brochures to full-fledge media kits. The short version of your presentation is your business card and a brochure about your product or service and the reasons you should be on your customer’s list as a potential vendor. You want to have plenty of cards and brochures because these are initial customer contact items. Hire a professional to design them, and get them printed at the best possible quality.
 
Have a Clear Message
Most of all have a clear message as to why the customer should do business with you. If you get more interest from the customer, follow-up with a full-fledged media kit with customer testimonials, media clips, product samples, corporate bios, certifications, etc. As a general rule, the higher the cost of the product or service the longer the sales cycle, excellent marketing materials will reinforce that you are the right choice. Customers only want to make good decisions. Your sales materials need to support your brand promise.
 
Now you’ve said it, how do you get the prospect to respond?
A few tips:
  1. Use color printing to increase response. A recent study shows that 69% of of people understand new ideas better when presented in color.
  2. Offer an incentive to drive a response, something that ties to your business will be more memorable.
  3. Provide multiple response methods such as phone number, website address, social media site.
  4. Set a deadline for the special offer your providing.
Do you have more great ways to have the best presentation to your customer? Share them with Melinda here.
 
-XXX-
 
Note:  Melinda Emerson filed this content as a paid contributor to Xerox. The content is the author’s opinion and does not necessarily reflect the views of Xerox.
 
Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Xerox Helps Make Parking and Travelling at Geneva Airport Easier
Tuesday May 8th 2012 09:30:00 AM

DALLAS – ACS, A Xerox Company (NYSE: XRX), is making the first step in every journey easier for travelers who use the Geneva Airport by providing more timely and personalized information before their trip begins.
 
Xerox, which acquired ACS in 2010, will replace Geneva Airport’s entire parking management system for its 20 parking lots featuring more than 7,000 spaces including walk-up pay stations, parking guidance and a global monitoring and management system which will connect with the rest of the airport’s computer systems. As part of a two-year contract, travelers will be also able to receive information about flight delays, gate changes or customized information when they arrive at the airport parking lot.
 
“By incorporating parking into the travel process from the beginning, Xerox is giving our customers information that makes their trip better right from the start,” said Guy Marguet, project coordinator, Geneva Airport. “That helpful information can start even before the traveler leaves home.”
 
By working with Xerox, the airport will know when passengers arrive and will be able to tailor specific messages to them through electronic message boards when they park and eventually through their smartphones. Online reservations for parking spaces and utilizing automated license plate recognition to match vehicles to travelers, passengers flying out of Geneva Airport will have access to more information sooner.
 
Once travelers arrive at the airport, more convenient parking options will greet them. Passengers will be able to pay with a tap or wave of a credit or debit card or with a smart phone with a built in electronic “wallet”. Payment terminals will also be more intuitive enabling travelers who speak different languages the ability to benefit from the upgrades.
 
“A traveler’s journey begins well before they arrive at the airport,” said Marguet. “By giving people more information before they leave home and more once they arrive and park, passengers will have a better travelling experience. The system is designed to help travelers, and the airport, before after and during their journey.”
 
The web-based system includes new entry and exit terminals, walk-up payment machines, the ability to integrate with other airport systems and video monitoring of car parks and payments. The system is designed to grow with Geneva Airport’s expanding needs and offer future services. For example a traveler’s boarding pass could be used for entering and exiting the parking lot and to better target specific travel information to that customer when arriving at the airport.
 
“By making parking an integral part of the travelling process, just like checking baggage, boarding and security, Xerox is able to help Geneva Airport provide customers with a more complete and better passenger experience,” said Cees de Wijs, group president, International Transportation and Government, Xerox.
 
Xerox has successfully managed and operated parking systems in more than 30 cities in the United States and 300 cities in Europe including nearly 100 jurisdictions in the United Kingdom during the past 40 years. Xerox is the largest provider of transportation services to governments worldwide, with projects in more than 30 countries.
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide.  The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Xerox Names Mark Mayo President of Human Services Solutions Group
Tuesday May 8th 2012 09:00:00 AM

WASHINGTON, D.C. -- Mark Mayo has been named group president of Xerox's (NYSE: XRX) Human Services Solutions Group, responsible for the company’s welfare eligibility, human services and child support business.
 
Mayo has more than 30 years of senior management experience, with a focus on helping state and local governments improve operations and service. Most recently, he was a partner at Information Services Group, Inc. (ISG), and previously served as its president of the Americas and president of Global Operations. He was also responsible for ISG’s consulting business in the state health and human services market including eligibility systems and health insurance exchanges. Earlier, he had a 21-year career at Electronic Data Systems (now Hewlett-Packard Co.) in its state and local government business, where he held leadership roles including president of EDS’ State and Local Government SBU.
 
Mayo graduated from Vanderbilt University with a bachelor’s degree in Economics and Business Administration.  He reports to David Bywater, chief operating officer, State Government Solutions for Xerox.
 
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide.  The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.
 
-XXX-

Blinklist Blogmarks del.icio.us Digg Ma.gnolia My Web 2.0 Newsvine Reddit Segnalo Simpy Spurl Wists Technorati

Decision Chain
Org Charts


Org Chart

Insights to Initiatives, Projects, & Budgets

Decision Maker Contact Info

Contact Info