Apple (AAPL)

Apple Worldwide Developers Conference to Kick Off June 11 at Moscone West in San Francisco

Wednesday April 25th 2012 08:30:00 AM

CUPERTINO, California—April 25, 2012—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 11 through June 15 at San Francisco’s Moscone West. At this year’s five-day conference, developers will learn about the future of iOS and OS X®, allowing them to build incredible new apps. WWDC will also feature more than 100 technical sessions presented by Apple engineers as well as the popular Apple Design Awards, a showcase of the most outstanding apps from the past year.

“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”

Developers will be able to explore the latest innovations, features and capabilities of iOS and OS X Mountain Lion and learn how to greatly enhance the functionality, performance, quality and design of their apps. Developers can even bring their code to the labs and work with Apple engineers, applying development techniques and best-practices to enhance their apps.

Activities at Apple’s WWDC 2012 include:

• more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;
• 100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
• the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
• engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
• Apple Design Awards which recognize iPhone®, iPad® and Mac® apps that demonstrate technical excellence, innovation and outstanding design.

Please go to the Apple Worldwide Developers Conference 2012 website (developer.apple.com/wwdc) to purchase tickets, as well as for updates and more information.

Developers who are unable to attend this year’s conference can access and watch all technical sessions from the Apple Developer website (developer.apple.com/videos) as soon as they are posted for free.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Ted Miller
Apple
ted_miller@apple.com
(408) 862-3928

Apple Reports Second Quarter Results

Tuesday April 24th 2012 04:30:00 PM

CUPERTINO, California—April 24, 2012—Apple® today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share. These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter.

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Tim Cook, Apple’s CEO. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

“Our record March quarter results drove $14 billion in cash flow from operations,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68.”

Apple will provide live streaming of its Q2 2012 financial results conference call beginning at 2:00 p.m. PDT on April 24, 2012 at www.apple.com/quicktime/qtv/earningsq212. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and diluted earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2011, its Form 10-Q for the fiscal quarter ended December 31, 2011, and its Form 10-Q for the fiscal quarter ended March 31, 2012 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

FY 12 Second Quarter Results Conference Call

Friday April 20th 2012 08:30:00 AM

WHAT: Apple® FY 12 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0073 (toll-free) or (816) 581-1579. Please enter confirmation code 916659.

WHEN: Tuesday, April 24, 2012, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, April 24 at 5:30 p.m. PDT/8:30 p.m. EDT through Tuesday, May 8 at 5:30 p.m. PDT/8:30 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 2646984.

WEBCAST: Apple will provide live audio streaming of its FY 12 Second Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on April 24, 2012 at www.apple.com/quicktime/qtv/earningsq212 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad® or iPod touch® running iOS 4.2 or above, any Mac® running OS X 10.5 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

New iPad Arrives in South Korea & 11 Additional Countries This Week

Monday April 16th 2012 08:30:00 AM

CUPERTINO, California―April 16, 2012―Apple® today announced the new iPad®, the third generation of its category defining mobile device, will arrive in South Korea and 11 additional countries on Friday, April 20. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video. The new iPad still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light.

In addition to South Korea, the new iPad also will be available beginning on Friday, April 20 in Brunei, Croatia, Cyprus, Dominican Republic, El Salvador, Guatemala, Malaysia, Panama, St Maarten, Uruguay and Venezuela. Beginning on Friday, April 27, the new iPad will be available in Colombia, Estonia, India, Israel, Latvia, Lithuania, Montenegro, South Africa and Thailand.

The new iPad Wi-Fi models will be available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. The iPad Wi-Fi + 4G models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model.** The new iPad will be sold through the Apple Online Store (www.apple.com) and select Apple Authorized Resellers. Additionally, iPad 2 is available at a more affordable price starting at just $399.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

New iPad Tops Three Million

Monday March 19th 2012 04:30:00 PM

 CUPERTINO, California―March 19, 2012―Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**

“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”

The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23 through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers, including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

The new iPad Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon is available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad is sold in the US through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers, and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple Announces Plans to Initiate Dividend and Share Repurchase Program

Monday March 19th 2012 08:30:00 AM

CUPERTINO, California—March 19, 2012—Apple® today announced plans to initiate a dividend and share repurchase program commencing later this year.

Subject to declaration by the Board of Directors, the Company plans to initiate a quarterly dividend of $2.65 per share sometime in the fourth quarter of its fiscal 2012, which begins on July 1, 2012.

Additionally, the Company’s Board of Directors has authorized a $10 billion share repurchase program commencing in the Company’s fiscal 2013, which begins on September 30, 2012. The repurchase program is expected to be executed over three years, with the primary objective of neutralizing the impact of dilution from future employee equity grants and employee stock purchase programs.

“We have used some of our cash to make great investments in our business through increased research and development, acquisitions, new retail store openings, strategic prepayments and capital expenditures in our supply chain, and building out our infrastructure. You’ll see more of all of these in the future,” said Tim Cook, Apple’s CEO. “Even with these investments, we can maintain a war chest for strategic opportunities and have plenty of cash to run our business. So we are going to initiate a dividend and share repurchase program.”

“Combining dividends, share repurchases, and cash used to net-share-settle vesting RSUs, we anticipate utilizing approximately $45 billion of domestic cash in the first three years of our programs,” said Peter Oppenheimer, Apple’s CFO. “We are extremely confident in our future and see tremendous opportunities ahead.”

Apple will provide live streaming of a conference call to discuss its plans beginning at 6:00 a.m. PDT on Monday, March 19, 2012 at www.apple.com/quicktime/qtv/call31912. The Company will not be providing an update on the current quarter nor will any topics be discussed other than cash. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends and share repurchases. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2011 and its Form 10-Q for the fiscal quarter ended December 31, 2011. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple Conference Call

Sunday March 18th 2012 05:00:00 PM

WHAT: Tim Cook, Apple’s CEO, and Peter Oppenheimer, Apple’s CFO, will host a conference call to announce the outcome of the Company’s discussions concerning its cash balance. Apple® will not be providing an update on the current quarter nor will any topics be discussed other than cash.

WHERE: Via conference call. The dial-in number for press is (877) 616-0063 (toll-free) or (719) 219-0041. Please enter confirmation code 592016.

WHEN: Monday, March 19, 2012 at 6:00 a.m. PDT/9:00 a.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Monday, March 19 at 9:00 a.m. PDT/12:00 p.m. EDT through Monday, April 2 at 9:00 a.m. PDT/12:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 6274937.

WEBCAST: Apple will provide live audio streaming of its conference call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 6:00 a.m. PDT on March 19, 2012 at www.apple.com/quicktime/qtv/call31912 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, iPod touch® or any Mac® or PC running QuickTime 6 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

New iPad Arrives in the US & Nine Additional Countries on Friday

Wednesday March 14th 2012 08:30:00 AM

CUPERTINO, California―March 14, 2012―Apple® today announced the new iPad®, the third generation of its category defining mobile device, will arrive at Apple’s retail stores and the Apple Online Store (www.apple.com) on Friday, March 16 at 8:00 a.m. local time in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands.

The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast 3G networks around the world including those based on HSPA+ and DC-HSDPA.** Additionally, iPad 2 is available at a more affordable price starting at just $399.

Every customer who buys a new iPad at an Apple retail store will be offered free Personal Setup service, helping them customize their iPad by setting up email, loading new apps from the App Store™ and more, so they’ll be up and running with their new iPad before they leave the store. Personal Pickup, available at Apple retail stores in the US and a feature of the free Apple Store® app, lets iPad customers shop and buy from anywhere they are, then pick up their purchase at any Apple retail store. In the US the new iPad will also be available at Best Buy, Radio Shack, Sam’s Club, Target and Walmart.

Pricing & Availability
The new iPad Wi-Fi models will be available in black or white starting on Friday, March 16 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, and $699 (US) for the 64GB model. iPad Wi-Fi + 4G for ultrafast 4G LTE networks in the US and Canada and fast 3G networks around the world including those based on HSPA+ and DC-HSDPA, will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Online Store (www.apple.com), Apple’s retail stores, and select Apple Authorized Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model. iOS 5.1 and iTunes® 10.6 are currently available as free software updates. iPhoto®, iMovie® 1.3 and GarageBand® 1.2 are now available for $4.99 (US) each from the App Store (www.itunes.com/appstore). Keynote® 1.6, Pages® 1.6 and Numbers® 1.6 are available for $9.99 (US) each from the App Store. Updates are available for free to existing customers.

Starting March 23 the new iPad will be available in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the US and on Bell, Rogers and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple Launches New iPad

Wednesday March 7th 2012 02:00:00 PM

SAN FRANCISCO―March 7, 2012―Apple® today introduced the new iPad®, the third generation of its category defining mobile device, featuring a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video. iPad with Wi-Fi + 4G connects to fast networks worldwide, including AT&T’s and Verizon’s 4G LTE networks, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. Beginning today, iPad 2 will be offered at an even more affordable price starting at just $399.

“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”

The new iPad’s Retina display delivers four times the number of pixels of iPad 2, so dense that the human eye is unable to distinguish individual pixels when held at a normal distance, making web pages, text, images and video look incredibly sharp and realistic. The 3.1 million pixels in the Retina display are more than one million more pixels than an HD TV, and with 44 percent increased color saturation the new iPad displays colors that are unbelievably richer, deeper and more vivid. Movies are now capable of playing at full 1080p HD-resolution, delivering an incomparable viewing experience on a mobile device.

The powerful new A5X chip with quad-core graphics was specifically designed by Apple to deliver a fast, responsive user experience while supporting the incredible Retina display. With double the graphics performance of the A5 chip, the A5X provides a superb balance between performance and power efficiency so users can enjoy all the benefits of the stunning new display while experiencing a smooth Multi-Touch™ interface, immersive gameplay, incredible visual depth and all-day battery life that iPad is known for delivering.

The 5 megapixel iSight camera features advanced optics for taking stunning pictures and recording full HD video. Backside illumination allows you to take great photos in low-light conditions and a new video image stabilization feature removes the bumps and shakes typically seen when filming with a hand-held device. Images can be enjoyed on the large Retina display, then edited, enhanced and easily shared with friends and family using the built-in Photos app on iPad.

iPad Wi-Fi + 4G with built-in next generation 4G LTE has the most comprehensive support for fast networks worldwide including HSPA+ and DC-HSDPA, and now both CDMA and GSM iPad users have the ability to easily roam internationally. The world-ready iPad delivers blazing download and upload speeds so web pages load incredibly quickly and email with large attachments can be sent and received easily. Personal Hotspot can be used to share the fast network connection on your iPad with up to 5 other devices using Wi-Fi, Bluetooth or USB**.

With iOS 5.1, the latest update to the world’s most advanced mobile operating system, the new iPad has a number of new features and enhancements including: a redesigned Camera app with video stabilization technology; the ability to delete photos from Photo Stream; support for dictation in English, French, German and Japanese; and Personal Hotspot. iOS 5.1 also works seamlessly with iCloud®, a breakthrough set of free cloud services including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that works seamlessly with your iPhone®, iPad, iPod touch®, Mac® or PC to automatically and wirelessly store your content and push it to your devices. When content changes on one of your devices, your other devices are updated automatically.

The new iPad also supports dictation, another amazing way to get things done just using your voice. Instead of typing, tap the microphone icon on the keyboard, then say what you want to say and the new iPad listens. Tap done, and iPad converts your words into text. You can use dictation to write messages, take notes, search the web and more. Dictation also works with third-party apps, so you can update your Facebook status, tweet, or write Instagram captions.

Apple also introduced the iPhoto® app, along with major updates to iMovie® and GarageBand®, completing its suite of iLife® apps for iOS. iLife and the iWork® apps, Pages®, Keynote® and Numbers®, have all been updated to take advantage of the new iPad Retina display. iPhoto includes breakthrough Multi-Touch features so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes and share stunning photo journals with iCloud. iMovie now gives you the ability to create amazing Hollywood-style trailers as you record HD video, and GarageBand introduces Jam Session, an innovative and fun new feature that allows a group of friends to wirelessly connect to play instruments and record music together live on their iOS devices.

iPad runs almost all of the over 585,000 apps available on the App Store™, including more than 200,000 native iPad apps, from a wide range of categories, including books, games, business, news, sports, health, reference and travel. The iTunes Store® puts the world’s most popular online music, TV and movie store at your fingertips with a catalog of over 20 million songs, over 90,000 TV episodes and over 15,000 movies. The new iBooks® 2 app for iPad lets users experience an entirely new kind of ebook that’s dynamic, engaging and truly interactive. iBooks created with Apple’s new iBooks Author offer gorgeous, fullscreen ebooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more.

Pricing & Availability
The new iPad Wi-Fi models will be available in black or white on Friday, March 16 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores, and select Apple Authorized Resellers. iPad will also be available in Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands on Friday, March 16. Customers can begin pre-ordering their new iPad today, and the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model.

iOS 5.1 and iTunes 10.6 are available today as free software updates. iPhoto, iMovie 1.3 and GarageBand 1.2 are available today for $4.99 (US) each from the App Store (www.itunes.com/appstore). Keynote 1.6, Pages 1.6 and Numbers 1.6 are available today for $9.99 (US) each from the App Store. Updates are available for free to existing customers. By the end of March iPad will be available in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple Completes iLife for iOS With Introduction of iPhoto & Major Updates to iMovie & GarageBand

Wednesday March 7th 2012 02:00:00 PM

SAN FRANCISCO—March 7, 2012—Apple® today introduced iPhoto® for iPad® and iPhone® and major updates to iMovie® and GarageBand®, completing its suite of iLife® apps for iOS. iPhoto includes breakthrough Multi-Touch™ features so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes and share stunning photo journals with iCloud®. iMovie now gives you the ability to create amazing Hollywood-style trailers as you record HD video on your iPad and iPhone. GarageBand introduces Jam Session, an innovative and fun feature that allows a group of friends to wirelessly connect their iOS devices to play instruments and record live music together. Each app takes full advantage of the stunning Retina™ display on the new iPad for incredibly sharp and realistic images and video. The new iPad also features a 5 megapixel iSight® camera so you can record, edit and watch 1080p HD video all on the device.

“With the introduction of iPhoto, we’ve brought the entire suite of iLife apps to iOS and users are going to love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Whether brushing an effect onto a photo, shooting a movie trailer or jamming with friends to record a song, iPhoto, iMovie and GarageBand let you make amazing creations on iPad and iPhone.”

iPhoto, Apple’s popular photography app, has been completely reimagined for iOS to take full advantage of the Retina display and intuitive Multi-Touch gestures on iPad and iPhone. Simple gestures can be used to select and compare photos side by side and flag your best shots. iPhoto gives you full control over color, exposure and contrast, and you simply touch the parts of the image you want to change. You can enhance pictures by adding beautiful Apple-designed effects with just a tap, or apply adjustments exactly where you want them with fingertip brushes. In addition to posting photos to Facebook, Flickr and Twitter, you can beam photos between your iPhone and iPad; stream photos and slideshows to your Apple TV® with AirPlay®; and use iCloud to publish photo journals to the web and share your stories with friends and family in a whole new way.

iMovie now allows you to turn the HD video on your iPad and iPhone into beautiful Hollywood-style trailers, even as you’re recording. The new Theater view lets you preview and choose from nine templates in a range of genres including Fairy Tale, Superhero and Romance. Trailers feature gorgeous, customizable graphics with soundtracks written by legendary composers such as Academy Award-winner Hans Zimmer and performed by world class musicians like the London Symphony Orchestra. You can also share your movie trailers to YouTube, Vimeo and Facebook, and use AirPlay to stream them to Apple TV in high definition resolutions up to 1080p.

With the new Jam Session feature in GarageBand, you can invite up to three of your friends to get together and wirelessly connect your iOS devices to play and record as a group. Jam Session automatically synchronizes the tempo, key and chords of your Touch Instruments so everyone sounds great. After jamming, everyone’s tracks are automatically collected on your iOS device for you to edit and mix. GarageBand also introduces Smart Strings, a new Touch Instrument that allows you to play an entire string orchestra with just one finger, and the new Note Editor allows you to fine tune a Touch Instrument recording instead of replaying it from scratch. Integration with iCloud keeps your GarageBand songs up to date across your iOS devices, and you can share your finished songs directly to Facebook, YouTube and SoundCloud.

Apple today also updated its iWork® for iOS apps to take advantage of the stunning Retina display of iPad and to offer 3D charts so you can create and view impressive 3D bar, line, area and pie charts. Pages now includes support for landscape orientation on iPhone and iPod touch®, and Keynote® gains new builds and transitions including Iris, Shimmer, Wipe, Flame, Swing and Fade Through Color.

Pricing & Availability
iPhoto, iMovie 1.3 and GarageBand 1.2 are available today for $4.99 (US) each from the App Store (www.itunes.com/appstore). Keynote 1.6, Pages 1.6 and Numbers 1.6 are available today for $9.99 (US) each from the App Store. Updates are available for free to existing customers.

iPhoto is a universal app that runs on iPad 2 or later and iPhone 4 or later. iMovie is a universal app that runs on iPad 2 or later, iPhone 4 or later and iPod touch (4th generation). GarageBand, Pages®, Keynote and Numbers® are universal apps that run on iPad (all models), iPhone 3GS or later, and iPod touch (3rd generation) or later. Some features require an iCloud account. Some features may not be available on all products. For more information please visit www.apple.com/ipad/from-the-app-store/apps-by-apple.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple Brings 1080p High Definition to New Apple TV

Wednesday March 7th 2012 02:00:00 PM

SAN FRANCISCO—March 7, 2012—Apple® today announced the new Apple TV® featuring 1080p programming including iTunes® movies and TV shows, Netflix, Vimeo, photos and more in HD. With iTunes in the Cloud, customers can purchase and play their favorite movies and TV shows from the iTunes Store® and watch them instantly on their HD TV. The new Apple TV features a simpler, refined user interface making it easier than ever to access your purchased movies, TV shows and music with iTunes Match℠ right from iCloud®. With AirPlay®, users can stream or mirror their favorite content from their iPad® or iPhone® 4S to Apple TV.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

Apple TV users can choose from an incredible selection of programming including over 15,000 movies and over 90,000 TV episodes on the iTunes Store. Apple TV also offers great content from Netflix’s streaming catalog, live sports from MLB, NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.*

With iCloud, you can buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch®, Mac® or PC. iCloud also stores photos and pushes them wirelessly to all your devices including your HD TV via Apple TV. iCloud provides an incredibly easy way to get instant access to all of your content, no matter which device is being used.

iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their HD TV with Apple TV. iPhone 4S or iPad users can use AirPlay Mirroring to show the screen of their device right on their HD TV, allowing them to stream web pages, spreadsheets or even games.**

Apple TV makes it easy to enjoy iTunes video, music and photo libraries from your computer right on your HD TV—and with iCloud you can instantly enjoy content that was purchased on your iPhone, iPad or iPod touch as well. iTunes Match customers can now play their entire music library from iCloud—even songs they’ve imported from CDs. Users can also control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available as a free download on the App Store™ (www.itunes.com/appstore).

Pricing & Availability
Apple TV will be available on Friday, March 16 for a suggested retail price of $99 (US) through the Apple online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

*Content availability varies by country and may require account subscriptions.

**AirPlay requires an iOS device running iOS 4.2 or later. AirPlay Mirroring not supported on original iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
(408) 862-2239

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Apple’s App Store Downloads Top 25 Billion

Monday March 5th 2012 08:30:00 AM

CUPERTINO, California—March 5, 2012—Apple® today announced that more than 25 billion apps have been downloaded from its revolutionary App Store™ by the users of the more than 315 million iPhone®, iPad® and iPod touch® devices worldwide. The 25 billionth app downloaded, Where's My Water? Free, was downloaded by Chunli Fu of Qingdao, China. As the winner of the App Store Countdown to 25 Billion Apps, Chunli Fu will receive a $10,000 iTunes® Gift Card.

“We’d like to thank our customers and developers for helping us achieve this historic milestone of 25 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon they have, or that developers would create such an incredible selection of apps for iOS users.”

The revolutionary App Store offers more than 550,000 apps to iPhone, iPad and iPod touch users in 123 countries around the world, with more than 170,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 21 categories, including Newsstand, games, business, news, sports, health & fitness and travel. The App Store has paid out more than four billion dollars to developers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Ted Miller
Apple
ted_miller@apple.com
(408) 862-3928

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Apple Releases OS X Mountain Lion Developer Preview with Over 100 New Features

Thursday February 16th 2012 08:30:00 AM

 CUPERTINO, California—February 16, 2012—Apple® today released a developer preview of OS X® Mountain Lion, the ninth major release of the world’s most advanced operating system, which brings popular apps and features from iPad® to the Mac® and accelerates the pace of OS X innovation. Mountain Lion introduces Messages, Notes, Reminders and Game Center to the Mac, as well as Notification Center, Share Sheets, Twitter integration and AirPlay® Mirroring. Mountain Lion is the first OS X release built with iCloud® in mind for easy setup and integration with apps. The developer preview of Mountain Lion also introduces Gatekeeper, a revolutionary security feature that helps keep you safe from malicious software by giving you complete control over what apps are installed on your Mac. The preview release of Mountain Lion is available to Mac Developer Program members starting today. Mac users will be able to upgrade to Mountain Lion from the Mac App Store™ in late summer 2012.

“The Mac is on a roll, growing faster than the PC for 23 straight quarters, and with Mountain Lion things get even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The developer preview of Mountain Lion comes just seven months after the incredibly successful release of Lion and sets a rapid pace of development for the world’s most advanced personal computer operating system.”

The developer preview of Mountain Lion features the all new Messages app which replaces iChat® and allows you to send unlimited messages, high-quality photos and videos directly from your Mac to another Mac or iOS device. Messages will continue to support AIM, Jabber, Yahoo! Messenger and Google Talk. Starting today Lion users can download a beta of Messages from www.apple.com, and the final version will be available with Mountain Lion. Reminders and Notes help you create and track your to-dos across all your devices. Game Center lets you personalize your Mac gaming experience, find new games and challenge friends to play live multiplayer games, whether they’re on a Mac, iPhone®, iPad or iPod touch®.

Mountain Lion presents notifications in an elegant new way, and Notification Center provides easy access to alerts from Mail, Calendar, Messages, Reminders, system updates and third party apps. System-wide Share Sheets make it easy to share links, photos and videos directly from Apple and third party apps. Twitter is integrated throughout Mountain Lion so you can sign on once and tweet directly from Safari®, Quick Look, Photo Booth®, Preview and third party apps. Mountain Lion also introduces AirPlay Mirroring, an easy way to wirelessly send a secure 720p video stream of what's on your Mac to an HDTV using Apple TV®.

More than 100 million users have iCloud accounts, and Mountain Lion makes it easier than ever to set up iCloud and access documents across your devices. Mountain Lion uses your Apple ID to automatically set up Contacts, Mail, Calendar, Messages, FaceTime® and Find My Mac. The new iCloud Documents pushes any changes to all your devices so documents are always up to date, and a new API helps developers make document-based apps work with iCloud.

Gatekeeper is a revolutionary new security feature that gives you control over which apps can be downloaded and installed on your Mac. You can choose to install apps from any source, just as you do on a Mac today, or you can use the safer default setting to install apps from the Mac App Store, along with apps from developers that have a unique Developer ID from Apple. For maximum security, you can set Gatekeeper to only allow apps from the Mac App Store to be downloaded and installed.

Mountain Lion also has features specifically designed to support Chinese users, including significant enhancements to the Chinese input method and the option to select Baidu search in Safari. Mountain Lion makes it easy to set up Contacts, Mail and Calendar with top email service providers QQ, 126 and 163. Chinese users can also upload video via Share Sheets directly to leading video websites Youku and Tudou, and system-wide support for Sina weibo makes microblogging easy.

Hundreds of new APIs give developers access to new core technologies and enhanced features within OS X. The Game Kit APIs tap into the same services as Game Center on iOS, making it possible to create multiplayer games that work across Mac, iPhone, iPad and iPod touch. A new graphics infrastructure underpins OpenGL and OpenCL and implements GLKit, first introduced in iOS 5, to make it easier to create OpenGL apps. Using Core Animation in Cocoa apps is easier than ever, and new video APIs deliver modern 64-bit replacements for low-level QuickTime APIs. Enhanced Multi-Touch™ APIs give developers double-tap zoom support and access to the system-wide lookup gesture. Kernel ASLR improves security through enhanced mitigation against buffer overflow attacks.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Fair Labor Association Begins Inspections of Foxconn

Monday February 13th 2012 08:30:00 AM

 CUPERTINO, California—February 13, 2012—Apple® today announced that the Fair Labor Association will conduct special voluntary audits of Apple’s final assembly suppliers, including Foxconn factories in Shenzhen and Chengdu, China, at Apple’s request. A team of labor rights experts led by FLA president Auret van Heerden began the first inspections Monday morning at the facility in Shenzhen known as Foxconn City.

“We believe that workers everywhere have the right to a safe and fair work environment, which is why we’ve asked the FLA to independently assess the performance of our largest suppliers,” said Tim Cook, Apple’s CEO. “The inspections now underway are unprecedented in the electronics industry, both in scale and scope, and we appreciate the FLA agreeing to take the unusual step of identifying the factories in their reports.”

As part of its independent assessment, the FLA will interview thousands of employees about working and living conditions including health and safety, compensation, working hours and communication with management. The FLA’s team will inspect manufacturing areas, dormitories and other facilities, and will conduct an extensive review of documents related to procedures at all stages of employment.

Apple’s suppliers have pledged full cooperation with the FLA, offering unrestricted access to their operations. The FLA’s findings and recommendations from the first assessments will be posted in early March on its website, www.fairlabor.org. Similar inspections will be conducted at Quanta and Pegatron facilities later this Spring, and when completed, the FLA’s assessment will cover facilities where more than 90 percent of Apple products are assembled.

Apple has audited every final assembly factory in its supply chain each year since 2006, including more than 40 audits of Foxconn manufacturing and final assembly facilities. Details of Apple’s supplier responsibility program, including the results of more than 500 factory audits led by Apple throughout its supply chain over the past five years, are available at www.apple.com/supplierresponsibility.

In January, Apple became the first technology company admitted to the Fair Labor Association. The FLA conducts independent monitoring and verification to ensure that the FLA’s Workplace Standards are upheld wherever FLA company products are made.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
+1 (408) 974-2414

Carolyn Wu
Apple
carolyn_wu@apple.com
+86 108 525 5952

Apple Updates Final Cut Pro X

Tuesday January 31st 2012 08:30:00 AM

CUPERTINO, California—January 31, 2012—Apple® today released Final Cut Pro® X v10.0.3, a significant update to its revolutionary professional video editing application, which introduces multicam editing that automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. Available today as a free update from the Mac® App Store™, Final Cut Pro X v10.0.3 also includes a beta of broadcast monitoring that supports Thunderbolt devices as well as PCIe cards.

Final Cut Pro X v10.0.3 includes a collection of groundbreaking new tools for editing multicam projects. Final Cut Pro X automatically syncs clips from your shoot using audio waveforms, time and date, or timecode to create a Multicam Clip with up to 64 angles of video, which can include mixed formats, frame sizes and frame rates. The powerful Angle Editor allows you to dive into your Multicam Clip to make precise adjustments, and the Angle Viewer lets you play back multiple angles at the same time and seamlessly cut between them.

Final Cut Pro X builds upon its robust, one-step chroma key with the addition of advanced controls including color sampling, edge adjustment and light wrap. You can tackle complex keying challenges right in Final Cut Pro X, without having to export to a motion graphics application, and view your results instantly with realtime playback.

In the seven months since launch, the third party ecosystem around Final Cut Pro X has expanded dramatically. XML-compatible software like DaVinci Resolve and CatDV provide tight integration for tasks such as color correction and media management. The new 7toX app from Intelligent Assistance uses XML to import Final Cut Pro 7 projects into Final Cut Pro X. In addition, some of the industry’s largest visual effects developers, including GenArts and Red Giant, have developed motion graphics plug-ins that take advantage of the speed and real-time preview capabilities of Final Cut Pro X.

Broadcast monitoring in Final Cut Pro X is currently in beta and allows you to connect to waveform displays, vectorscopes, and calibrated, high-quality monitors to ensure that your project meets broadcast specifications. Final Cut Pro X supports monitoring of video and audio through Thunderbolt I/O devices, as well as through third party PCIe cards.

Pricing & Availability
Final Cut Pro X v10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers. A 30-day free trial of Final Cut Pro X is available at www.apple.com/finalcutpro/trial. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Lacey Haines
Apple
lhaines@apple.com
(408) 862-0985
 

John Browett Joins Apple as Senior Vice President of Retail

Monday January 30th 2012 06:00:00 PM

CUPERTINO, California—January 30, 2012—Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
+1 (408) 862-8012

Alan Hely
Apple
alanhely@apple.com
+44 207 184 1193

Apple Reports First Quarter Results

Tuesday January 24th 2012 04:30:00 PM

CUPERTINO, California—January 24, 2012—Apple® today announced financial results for its fiscal 2012 first quarter which spanned 14 weeks and ended December 31, 2011. The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. Gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

“We are very happy to have generated over $17.5 billion in cash flow from operations during the December quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2012, which will span 13 weeks, we expect revenue of about $32.5 billion and we expect diluted earnings per share of about $8.50.”

Apple will provide live streaming of its Q1 2012 financial results conference call beginning at 2:00 p.m. PST on January 24, 2012 at www.apple.com/quicktime/qtv/earningsq112. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2011 and its Form 10-Q for the fiscal quarter ended December 31, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 

FY 12 First Quarter Results Conference Call

Friday January 20th 2012 08:30:00 AM

 WHAT: Apple® FY 12 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0062 (toll-free) or (719) 219-0039. Please enter confirmation code 682515.

WHEN: Tuesday, January 24, 2012, 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 24 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 7 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 1789848.

WEBCAST: Apple will provide live audio streaming of its FY 12 First Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PST on January 24, 2012 at www.apple.com/quicktime/qtv/earningsq112 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, iPod touch® or any Mac® or PC running QuickTime 6 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com

Apple Reinvents Textbooks with iBooks 2 for iPad

Wednesday January 18th 2012 07:01:00 PM

 NEW YORK—January 19, 2012—Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. iBooks textbooks can be kept up to date, don't weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac® can create stunning iBooks textbooks.

“Education is deep in Apple’s DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love.”

The new iBooks 2 app is available today as a free download from the App Store™. With support for great new features including gorgeous, fullscreen books, interactive 3D objects, diagrams, videos and photos, the iBooks 2 app will let students learn about the solar system or the physics of a skyscraper with amazing new interactive textbooks that come to life with just a tap or swipe of the finger. With its fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards, the new iBooks 2 app lets students study and learn in more efficient and effective ways than ever before.

iBooks Author is also available today as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple’s iBookstore. Authors and publishers of any size can start creating with Apple-designed templates that feature a wide variety of page layouts. iBooks Author lets you add your own text and images by simply dragging and dropping, and with the Multi-Touch™ widgets you can easily add interactive photo galleries, movies, Keynote® presentations and 3D objects.

Apple today also announced an all-new iTunes® U app giving educators and students everything they need on their iPad, iPhone® and iPod touch® to teach and take entire courses. With the new iTunes U app, students using iPads have access to the world’s largest catalog of free educational content, along with over 20,000 education apps at their fingertips and hundreds of thousands of books in the iBookstore that can be used in their school curriculum, such as novels for English or Social Studies.* The iTunes U app is available today as a free download from the App Store.

*Some content is available only for iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
(408) 974-1972
tneumayr@apple.com

Christine Monaghan
Apple
(408) 974-8850
cmonaghan@apple.com

Apple Unveils All-New iTunes U App for iPad, iPhone & iPod touch

Wednesday January 18th 2012 07:01:00 PM

NEW YORK—January 19, 2012—Apple® today announced an all-new iTunes® U app, giving educators and students everything they need on their iPad®, iPhone® and iPod touch® to teach and take entire courses. The all-new iTunes U app lets teachers create and manage courses including essential components such as lectures, assignments, books, quizzes and syllabuses and offer them to millions of iOS users around the world. The iTunes U app gives iOS users access to the world’s largest catalog of free educational content from top universities including Cambridge, Duke, Harvard, Oxford and Stanford, and starting today any K-12 school district can offer full courses through the iTunes U app. iTunes U has already become an incredibly popular learning tool for students with over 700 million downloads.

“The all-new iTunes U app enables students anywhere to tap into entire courses from the world's most prestigious universities,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Never before have educators been able to offer their full courses in such an innovative way, allowing anyone who’s interested in a particular topic to learn from anywhere in the world, not just the classroom.”

Prior to iTunes U, only students in the classroom at that time had access to educational content from top universities. With the iTunes U app for iPad, iPhone and iPod touch, those barriers no longer exist. Students anywhere can take an entire course with complete access to all course materials right at their fingertips. With the iTunes U app, students are able to access new books right from within the app, and any notes taken in iBooks® are consolidated for easy reviewing. In addition to reading books, viewing presentations, lectures and assignment lists, students can receive push notifications so they always have the latest class information.* The iTunes U app is available today as a free download from the App Store™.

Educators can quickly and easily create, manage and share their courses, quizzes and handouts through a web-based tool and utilize content and links from the iTunes U app, the Internet, iBookstore℠ or the App Store as part of their curriculum. They can also upload and distribute their own documents such as Keynote®, Pages®, Numbers® or books made with iBooks Author.

*Some content is available only for iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
(408) 974-1972
tneumayr@apple.com

Christine Monaghan
Apple
(408) 974-8850
cmonaghan@apple.com
 

Apple's Supplier Code of Conduct and 2012 Progress Report

Friday January 13th 2012 07:00:00 AM

 

Apple’s 2012 Proxy Statement Now Online

Monday January 9th 2012 03:00:00 PM

 CUPERTINO, California—January 9, 2012—Apple® today announced that its 2012 proxy materials are now available at www.apple.com/investor under the US Securities and Exchange Commission’s Notice and Access rules. As a result of the Notice and Access rules, Apple is able to significantly reduce the environmental impact of producing and delivering printed materials.

Apple shareholders can still receive a printed copy of the proxy materials free of charge by following the instructions provided at www.apple.com/investor or in the Notice of Internet Availability of Proxy Materials that will be mailed to individuals who were Apple shareholders as of December 27, 2011. Apple’s 2011 Form 10-K was filed on October 26, 2011 and may also be viewed at www.apple.com/investor.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

iPhone 4S Arrives in China on January 13

Wednesday January 4th 2012 08:30:00 AM

CUPERTINO, California―January 4, 2012―Apple® today announced that iPhone® 4S, the most amazing iPhone yet, will be available in China and 21 additional countries on Friday, January 13. iPhone 4S is packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system with over 200 new features.

“Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries making this our fastest iPhone rollout ever.”

Beginning Friday, January 13, iPhone 4S will be available in Anguilla, Antigua and Barbuda, Bolivia, Botswana, British Virgin Islands, Cameroon, Cayman Islands, Central African Republic, China, Dominica, Dominican Republic, Ecuador, Grenada, Guam, Guinea Conakry, Ivory Coast, Jamaica, Kenya, Madagascar, Mali, Mauritius, Niger, Senegal, St. Vincent and The Grenadines, Trinidad and Tobago, Turks and Caicos and Uganda.

iPhone 4S comes in either black or white for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S is sold through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract from participating carriers.

*Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.


Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple Launches iTunes Store in Brazil & Latin America

Tuesday December 13th 2011 05:00:00 AM

 SAO PAULO, Brazil—December 13, 2011—Apple® today announced the launch of the iTunes Store® in Brazil (www.itunes.com/brazil) with an incredible selection of Brazilian and international music from all the major labels and thousands of independent labels. Launching with a catalog of over 20 million songs, the iTunes Store in Brazil features local artists including Ivete Sangalo, Marisa Monte and the digital debut of Roberto Carlos’ catalog, available to purchase and download along with a wide range of international artists including the Beatles, Rihanna, Coldplay and thousands more. With most songs priced at 99 cents and most albums at $9.99, the iTunes Store in Brazil is the best way for iPad®, iPhone®, iPod®, Mac® and PC users to legally discover, purchase and download music online.

The iTunes Store in Brazil offers over a thousand movies to rent or purchase, with many in stunning HD, from major studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, Universal Pictures, The Walt Disney Studios and Warner Bros. Pictures. The iTunes Store in Brazil now joins the revolutionary App Store™, which offers more than 500,000 apps to consumers in 123 countries, reaching hundreds of millions of iPad, iPhone and iPod touch® users around the world. Customers have downloaded more than 18 billion apps to date.

Apple is also bringing the iTunes Store to 15 additional Latin American countries including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru and Venezuela.

The iTunes Store in Brazil and Latin America offer music from major labels EMI Music, Sony Music Entertainment, Universal Music Group and Warner Music, and thousands of independent labels. All music on iTunes® comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings.

iTunes in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match℠, a new service that upgrades your music to iTunes Plus when matched to the over 20 million songs in the iTunes Store catalog. iTunes in the Cloud is available today for free in Brazil and Latin America and iTunes Match is available today for a $24.99 annual fee in Brazil.

Pricing & Availability
iTunes 10.5.1 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com/brazil). iTunes Store purchases require a valid credit card with a billing address in country.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Tina Caballero
Apple
ccaballero@apple.com
(305) 569-2788

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple’s Mac App Store Downloads Top 100 Million

Monday December 12th 2011 08:30:00 AM

 CUPERTINO, California—December 12, 2011—Apple® today announced that over 100 million apps have been downloaded from the Mac® App Store™ in less than one year. With thousands of free and paid apps, the Mac App Store brings the App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, and download and install them in just one step. Apple revolutionized the app industry with the App Store, which now has more than 500,000 apps and where customers have downloaded more than 18 billion apps and continue to download more than 1 billion apps per month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“With Autodesk products in both the App Store and Mac App Store, we can reach hundreds of millions of Apple users around the world,” said Amar Hanspal, senior vice president of Platform Solutions and Emerging Business at Autodesk. “With our free AutoCAD WS and the more powerful professional drafting tools of AutoCAD LT, we’re using the Mac App Store to deliver new products and reach a growing base of new Mac customers.”

“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle,” said Saulius Dailide of the Pixelmator Team. “Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

The Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is included with Mac OS® X Lion and is available as a software update for any Mac running Mac OS X Snow Leopard®. For more information visit, www.apple.com/mac/app-store.

Mac developers set the prices for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit, developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple Store Grand Central Opens Friday, December 9

Wednesday December 7th 2011 11:00:00 AM

NEW YORK—December 7, 2011—The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.

Convenient services at the Apple Store Grand Central include Personal Pickup, a feature of the free Apple Store App which lets iPhone® users shop and buy from anywhere they are, then pick up their purchase when they reach the terminal. Customers using the Apple Store App can even scan and pay for accessories with their iPhone using the new EasyPay function. And new 15-minute Express Workshops offer tips and tricks in a streamlined format to serve customers on a tight schedule.

The store’s expert team has 315 passionate employees who deliver these and other amazing services, which have become the hallmark of Apple retail stores worldwide.

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup. In the Personal Setup room, customers who buy an iPad®, iPhone, iPod® or Mac® can get up and running before they leave the store. There’s also a room designed especially for Personal Training, where new Mac owners learn the basics or take their skills to the next level as part of Apple’s popular $99 One to One program.

Holiday shoppers in Manhattan now have five unique Apple stores to choose from, each perfectly suited to the neighborhoods they serve: Fifth Avenue, Upper West Side, SoHo, West 14th Street and Grand Central. Around the world, nearly 300 million people have visited Apple retail stores in the past 12 months. There are 361 Apple stores in eleven countries including the US, UK, France, Germany, Spain, Switzerland, Italy, Japan, China, Australia and Canada.

The Apple Store Grand Central is open from 7 a.m. to 9 p.m., Monday through Friday, Saturday 10 a.m. to 7 p.m., and Sunday 11 a.m. to 6 p.m.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Michaela Wilkinson
Apple
mwilkinson@apple.com
(408) 862-8989

Apple Names Arthur D. Levinson Chairman of the Board

Tuesday November 15th 2011 04:30:00 PM

CUPERTINO, California—November 15, 2011—Apple® today named Arthur D. Levinson, Ph. D. as the Company’s non-executive Chairman of the Board. Levinson has been a co-lead director of Apple’s board since 2005, has served on all three board committees— audit and finance, nominating and corporate governance, and compensation—and will continue to serve on the audit committee. Apple also announced that Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company, will join Apple’s board and will serve on the audit committee.

“Art has made enormous contributions to Apple since he joined the board in 2000,” said Tim Cook, Apple’s CEO. “He has been our longest serving co-lead director, and his insight and leadership are incredibly valuable to Apple, our employees and our shareholders.”

“Bob and I have gotten to know one another very well over the past few years and on behalf of the entire board, we think he is going to make an extraordinary addition to our already very strong board,” said Tim Cook. “His strategic vision for Disney is based on three fundamentals: generating the best creative content possible, fostering innovation and utilizing the latest technology, and expanding into new markets around the world which makes him a great fit for Apple.”

“I am honored to be named chairman of Apple’s board and welcome Bob to our team,” said Art Levinson. “Apple is always focused on out-innovating itself through the delivery of truly innovative products that simplify and improve our lives, and that is something I am very proud to be a part of.”

“Apple has achieved unprecedented success by consistently creating high quality, truly innovative products, and I am extremely pleased to join the board of such a wonderful company,” said Bob Iger. “Over the years, I have come to know and admire the management team, now ably led by Tim Cook, and I am confident they have the leadership and vision to ensure Apple’s continued momentum and success.”

Levinson is chairman of Genentech, Inc. and a member of the Roche Board of Directors. He joined Genentech as a research scientist in 1980, and served as Genentech’s Chief Executive Officer from 1995 to 2009. He is also a director of Amyris, NGM Biopharmaceuticals, Inc., and the Broad Institute of MIT and Harvard. Levinson currently serves on the Board of Scientific Consultants of the Memorial Sloan-Kettering Cancer Center and the Advisory Council for the Lewis-Sigler Institute for Integrative Genomics. He has authored or co-authored more than 80 scientific articles and has been a named inventor on 11 United States patents. In 2008, he was elected to the American Academy of Arts & Sciences. Levinson received his Bachelor of Science degree from the University of Washington and earned a doctorate in Biochemical Sciences from Princeton University.

Iger is the steward of the world’s largest media company and some of the most respected and beloved brands around the globe. He has built on Disney’s rich history of unforgettable storytelling, with the acquisition of Pixar (2006) and Marvel (2009), two of the entertainment industry’s greatest storytellers. Always one to embrace new technology, Iger has made Disney an industry leader at the forefront of offering its creative content across new and multiple platforms. He is a member of the board of directors for the National September 11 Memorial & Museum and Lincoln Center for the Performing Arts, Inc. He became a board member of the US-China Business Council in June 2011. In June 2010, President Barack Obama appointed him to the President’s Export Council, which advises the president on how to promote US exports, jobs and growth. He is also a member of the Partnership for a New American Economy, a coalition of mayors and business leaders from across the United States that support comprehensive immigration reform. Iger is a graduate of Ithaca College.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

GarageBand Now Available for iPhone and iPod touch Users

Tuesday November 1st 2011 12:00:00 PM

CUPERTINO, California—November 1, 2011—Apple® today announced that GarageBand®, its breakthrough music creation app, is now available for iPhone® and iPod touch® users. Introduced earlier this year on iPad®, GarageBand uses Apple’s revolutionary Multi-Touch™ interface to make it easy for anyone to create and record their own songs, even if they’ve never played an instrument before.

“GarageBand on iPad has been a big hit and we think customers will love using it on their iPhone or iPod touch,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The innovative Multi-Touch interface combined with Smart Instruments makes it easy to create great sounding music, even if you’ve never studied music or played an instrument before.”

GarageBand features a collection of fun Touch Instruments that sound great and make it easy for beginners or experienced musicians to play and record keyboards, guitars, drums and basses in a wide variety of styles. Smart Instruments now allow you to choose from an extensive new library of custom chords so you can play and strum along with your favorite songs.

You can plug your electric guitar into iPad, iPhone or iPod touch to play and record through classic amps and stompbox effects, or record your voice or any acoustic sound using the built-in microphone. GarageBand allows you to record and mix up to eight tracks and then share your finished song with friends or send it to your Mac® to keep working on it in GarageBand or Logic® Pro.

Pricing & Availability
GarageBand 1.1 for iPad, iPhone and iPod touch is available on the App Store™ for $4.99 (US) to new users, or as a free update for existing GarageBand for iPad customers. GarageBand is a universal app that runs on iPad, iPad 2, iPhone 3GS, iPhone 4, iPhone 4S and iPod touch (3rd & 4th generation).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Lacey Haines
Apple
lhaines@apple.com
(408) 862-0985
 

iPhone 4S Arrives in Hong Kong & South Korea on November 11

Tuesday November 1st 2011 08:30:00 AM

CUPERTINO, California—November 1, 2011—Apple® today announced that iPhone® 4S, the most amazing iPhone yet, will be available in Hong Kong, South Korea and 13 additional countries on Friday, November 11. Customers will be able to pre-order iPhone 4S beginning on Friday, November 4.*

iPhone 4S is packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

Beginning Friday, November 11, iPhone 4S will be available in Albania, Armenia, Bulgaria, El Salvador, Greece, Guatemala, Hong Kong, Malta, Montenegro, New Zealand, Panama, Poland, Portugal, Romania and South Korea. iPhone 4S is available today in 29 countries around the world and will be available in more than 70 countries by the end of the year.

iPhone 4S comes in either black or white for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.** iPhone 4S is sold through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract from participating carriers.

*Pre-orders not available in Albania, El Salvador, Guatemala, Malta, Montenegro and Panama.

**Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851
 

Photo: Celebration of Steve Jobs' Life

Wednesday October 19th 2011 03:00:00 PM

CUPERTINO, California — October 19, 2011 — Apple CEO Tim Cook speaks to employees at a celebration of Steve Jobs' life.
Copyright © 2011 Apple Inc. All rights reserved.

Download (ZIP)

Apple Reports Fourth Quarter Results

Tuesday October 18th 2011 04:30:00 PM

CUPERTINO, California—October 18, 2011—Apple® today announced financial results for its fiscal 2011 fourth quarter ended September 24, 2011. The Company posted quarterly revenue of $28.27 billion and quarterly net profit of $6.62 billion, or $7.05 per diluted share. These results compare to revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share, in the year-ago quarter. Gross margin was 40.3 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

The Company sold 17.07 million iPhones in the quarter, representing 21 percent unit growth over the year-ago quarter. Apple sold 11.12 million iPads during the quarter, a 166 percent unit increase over the year-ago quarter. The Company sold 4.89 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 6.62 million iPods, a 27 percent unit decline from the year-ago quarter.

“We are thrilled with the very strong finish of an outstanding fiscal 2011, growing annual revenue to $108 billion and growing earnings to $26 billion,” said Tim Cook, Apple’s CEO. “Customer response to iPhone 4S has been fantastic, we have strong momentum going into the holiday season, and we remain really enthusiastic about our product pipeline.”

“We are extremely pleased with our record September quarter revenue and earnings and with cash generation of $5.4 billion during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2012, which will span 14 weeks rather than 13, we expect revenue of about $37 billion and we expect diluted earnings per share of about $9.30.”

Apple will provide live streaming of its Q4 2011 financial results conference call beginning at 2:00 p.m. PDT on October 18, 2011 at www.apple.com/quicktime/qtv/earningsq411. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010, its Forms 10-Q for the quarters ended December 25, 2010; March 26, 2011; and June 25, 2011; and its Form 10-K for the fiscal year ended September 24, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

iPhone 4S First Weekend Sales Top Four Million

Monday October 17th 2011 08:30:00 AM

CUPERTINO, California—October 17, 2011— Apple® today announced it has sold over four million of its new iPhone® 4S, just three days after its launch on October 14. In addition, more than 25 million customers are already using iOS 5, the world’s most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud®, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on October 28 and more than 70 countries by the end of the year.

“iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever.”

iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

Pricing & Availability
iPhone 4S comes in either black or white and is available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S is available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract.

iPhone 4S will be available on October 28 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.


Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877 

FY 11 Fourth Quarter Results Conference Call

Thursday October 13th 2011 03:00:00 PM

WHAT: Apple® FY 11 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (866) 431-5314 (toll-free) or (719) 457-2626. Please enter confirmation code 898560.

WHEN: Tuesday, October 18, 2011, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 18 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, November 1 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 2922403.

WEBCAST: Apple will provide live audio streaming of its FY 11 Fourth Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on October 18, 2011 at www.apple.com/quicktime/qtv/earningsq411 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, iPod touch® or any Mac® or PC running QuickTime 6 or later. If you do not have QuickTime installed on your Windows PC, it is available from www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com

iPhone 4S Pre-Orders Top One Million in First 24 Hours

Monday October 10th 2011 08:30:00 AM

CUPERTINO, California—October 10, 2011—Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

iPhone 4S will be available at all 245 Apple retail stores in the US beginning at 8 a.m. local time on Friday, October 14. Every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 4S by setting up email, showing them new apps from the App Store™ and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 4S includes iOS 5, the world’s most advanced mobile operating system with over 200 new features, and iCloud®, a breakthrough set of free cloud services that work seamlessly with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877 

Apple Media Advisory

Wednesday October 5th 2011 07:47:50 PM

Apple CEO Tim Cook today sent the following email to all Apple employees:

Team,

I have some very sad news to share with all of you. Steve passed away earlier today. 

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.

Tim

Press Contacts:

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896 

Statement by Apple’s Board of Directors

Wednesday October 5th 2011 07:00:00 PM

We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Press Contacts:

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896 

Apple Launches iPhone 4S, iOS 5 & iCloud

Tuesday October 4th 2011 02:45:00 PM

CUPERTINO, California—October 4, 2011—Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud®, a breakthrough set of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”

iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption and iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users. iOS 5 will also be available as a free software update for iPhone 4 and iPhone 3GS customers allowing them to experience these amazing new features.*

iPhone 4S also introduces Siri, an intelligent assistant that helps you get things done just by asking. Siri understands context allowing you to speak naturally when you ask it questions, for example, if you ask “Will I need an umbrella this weekend?” it understands you are looking for a weather forecast. Siri is also smart about using the personal information you allow it to access, for example, if you tell Siri “Remind me to call Mom when I get home” it can find “Mom” in your address book, or ask Siri “What’s the traffic like around here?” and it can figure out where “here” is based on your current location. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. You can also get answers, find facts and even perform complex calculations just by asking.

iCloud is a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPhone 4S includes an all new camera with the most advanced optics of any phone. The 8 megapixel sensor has 60 percent more pixels so you can take amazing high quality photos with more detail than ever. iPhone 4S includes a new custom lens, a larger f/2.4 aperture and an advanced hybrid IR filter that produce sharper, brighter and more accurate images. The Apple-designed image signal processor in the A5 dual-core chip is built for performance, and coupled with the features built into iOS 5, makes the camera one of the fastest on any phone. With iPhone 4S, the Camera app launches much faster and the shot to shot capability is twice as fast, so you'll never miss another shot.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can also use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject; and the new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go. New iOS 5 features include built-in Twitter integration and iMessage, so you can instantly share your photos via Twitter directly from the Photos app and send photos via iMessage to individuals or groups. And with iCloud's innovative new Photo Stream service, a photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®.

iPhone 4S can also now record video in full 1080p HD resolution and with the new video image stabilization feature, you can take richer, smoother videos. Other iPhone 4S video camera improvements include increased sensitivity, sharpness and an increased ability to capture video in low light conditions. With the new iMessage service in iOS 5, you can now instantly share videos with family and friends.

iPhone 4S has the same beautifully thin glass and stainless steel design that millions of customers around the world love, while being completely redesigned on the inside. Apple's dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life—now up to 8 hours of 3G talk time.

Improving on the innovative stainless steel external, dual-antenna design of iPhone 4, iPhone 4S is the first phone to intelligently switch between two antennas to send and receive. iPhone 4S now supports twice the download speed with HSDPA of up to 14.4 Mbps and iPhone 4S is a world phone, so both CDMA and GSM customers can now roam internationally on GSM networks.**

Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.*** iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 4S will be available in the US, Australia, Canada, France, Germany, Japan and the UK on Friday, October 14 and customers can pre-order their iPhone 4S beginning Friday, October 7. iPhone 4 will also be available for just $99 (US) and iPhone 3GS will be available for free with a two year contract. Siri will be available in beta on iPhone 4S in English (localized for US, UK and Australia), French and German. iOS 5 software will be available on October 12 as a free software update via iTunes 10.5 for iPhone, iPad and iPod touch customers.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Some features may not be available on all products.

**Carrier roaming policies apply. HSDPA availability and network speeds are dependent on carrier networks.

***Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851 

Apple to Launch iCloud on October 12

Tuesday October 4th 2011 02:45:00 PM

CUPERTINO, California―October 4, 2011―Apple® today announced that iCloud®, a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices, will be available on October 12. iCloud stores your music, photos, apps, contacts, calendars, documents and more, keeping them up to date across all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

“iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far beyond anything available today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “You don't have to think about syncing your devices, because it happens automatically, and it is free.”

iTunes in the Cloud lets you automatically download new music purchases to all your devices, so you can buy a song on your iPad and find it waiting for you on your iPhone―no syncing required. iTunes in the Cloud also lets you download your previously purchased iTunes content, including music and TV shows to your devices at no additional cost.* Since iCloud stores your previously purchased iTunes history, you can see what you’ve bought no matter which device you bought it on, and since you already own the content, you can play it on your devices or simply tap the iCloud icon to download it to store and play later.

In addition, iTunes Match℠ scans the songs in your music library, including music not purchased on iTunes, and matches them to the more than 20 million songs available on the iTunes Store®, offering them in high-quality, DRM-free 256 kbps AAC encoding. Any unmatched songs are uploaded to iCloud so you can play songs, albums or playlists from your music library on your devices.

iCloud’s innovative Photo Stream service lets you take a photo on one device and have it automatically appear on your other devices. A photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®. iCloud also automatically pushes a copy of the photos you’ve imported from your digital camera over Wi-Fi or Ethernet, so you can view them on your other devices. iCloud manages your Photo Stream efficiently, showing your last 1000 photos so you don’t run out of storage space.

iCloud’s Documents in the Cloud keeps your documents up to date across all your devices, automatically, so you don't have to. For example, if you create a document using Pages® on your iPad, that document is automatically sent to iCloud. When you use Pages on another iOS device, you can open the same document with your latest changes and pick up editing or reading right where you left off. Apple’s iWork® apps for iOS, Pages, Numbers® and Keynote® will take advantage of iCloud storage, and Apple is also offering developers the APIs they need to enable their apps to work seamlessly with Documents in the Cloud.

iCloud lets you see your App Store™ and iBookstore℠ purchase history and download those apps and books to any of your devices at any time. Purchased apps and books can be automatically downloaded to your devices, not just the device they were purchased on. Simply tap the iCloud icon and download your purchased apps and books to any of your iOS devices at no additional cost.

iCloud Backup automatically and securely backs up your most important information to iCloud daily over Wi-Fi whenever your iOS device is connected to a power source. Once you plug it in, everything is backed up quickly and efficiently. iCloud already stores your purchased music, TV shows, apps, books and Photo Stream; iCloud Backup takes care of everything else, backing up your photos and video in the Camera Roll, device settings, app data, home screen and app organization, messages and ringtones. iCloud Backup can even help you set up a new iOS device or restore the information on one you already own.**

iCloud works seamlessly with your Contacts, Calendar and Mail, so you can share calendars with friends and family, and your ad-free Mail account is hosted at me.com. Your inboxes and folders are kept up to date across your iOS devices and computers, and with icloud.com you have easy web access to your Mail, Contacts, Calendar, Find My iPhone and iWork documents.

The Find My iPhone app can help you if one of your devices is missing. Just use the free Find My iPhone app on another device, or sign in at icloud.com from a computer to see your missing iPhone, iPad or iPod touch on a map, display a message, and remotely lock or wipe your missing device. Find My iPhone now lets you locate a missing Mac running OS X Lion.

Find My Friends is a new app available as a free download from the App Store that lets you easily share your location with people who are important to you. Friends and family appear on a map so you can quickly see where they are. Find My Friends also lets you temporarily share your location with a group of friends, whether it's for a couple of hours for a dinner or a couple of days on a camping trip; when the time is up, the sharing ends. With Find My Friends, you get a notification every time you get a new friend request and if you give them permission, they can see your location. With a simple tap you can hide your location. Parental controls help you manage how your child uses Find My Friends.

iCloud will be available concurrently with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions.

Pricing & Availability
iCloud will be available on October 12 as a free download to iPhone, iPad or iPod touch users running iOS 5 or a Mac running OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, TV shows, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available starting in the US later this month for $24.99 a year. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars. Additional iCloud storage upgrades are available to purchase starting at $20 a year for 10GB, $40 a year for 20GB and $100 a year for 50GB.

iOS 5 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad and iPod touch (third and fourth generation) customers, allowing them to experience the amazing new features.

*iCloud is available worldwide. iTunes in the Cloud varies by country. iTunes Match and TV shows are US-only. iTunes in the Cloud and iTunes Match may be used on up to 10 devices with the same Apple ID.

**Backup of purchased music is not available in all countries. Backup of purchased TV shows is US only. A purchased item may be unavailable to be restored if it is no longer in the iTunes Store, App Store or iBookstore.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972 

Apple Brings Great New Features & More Affordable Pricing to iPod touch & iPod nano

Tuesday October 4th 2011 02:45:00 PM

CUPERTINO, California—October 4, 2011—Apple® today announced great new features and more affordable pricing for both iPod touch® and iPod nano®. iPod touch will be available in new black and white models starting at just $199, including Apple’s new iOS 5 and iCloud® services. The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features.

“iPod has revolutionized the way we listen to music and with over 320 million sold is the world’s most popular music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod touch, now available in both black and white, is the best selling iPod ever, and with iOS 5 and iCloud it is better than ever.”

The new iPod touch includes iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including iMessage™, Game Center, Notifications and Wi-Fi Syncing to iTunes®. iMessage brings the functionality of iPhone® messaging to your iPod touch, so you can easily send text messages, photos, videos and contact information to an individual or group on other iOS 5 devices. It also allows you to easily maintain one conversation across all your iOS devices—for free—with notifications, read receipts and typing indication.* Game Center enhancements include the ability to add photos to your profile, purchase new games from within the Game Center app, and even easier ways to find friends and new games.

iPod touch also works with iCloud, Apple’s breakthrough set of free cloud services, including iTunes in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad®, iPod touch, Mac® or PC to automatically and wirelessly store your content and push it to your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPod nano now features larger icons for even easier navigation of its intuitive Multi-Touch™ user interface, and you can choose from 16 new digital clock faces, ranging from classic analog looks to your favorite Disney characters including Mickey Mouse and Minnie Mouse. iPod nano now tracks your runs and walks right out of the box with no accessory required, making it even easier to get your fitness program up and running. iPod nano can track the time, pace and distance of your run, the calories you burn, and the number of steps you walk. iPod nano encourages you with motivational real-time voice feedback during your run, available in seven languages, while listening to your favorite music or FM radio station. You can also easily upload workouts to the Nike+ website to set goals, track your progress and challenge friends. The ultra portable iPod nano is available in seven colors including silver, graphite, blue, green, orange, pink and (PRODUCT) RED.

With the App Store™ on iPod touch, users have access to the world’s largest and best collection of over 500,000 apps, including over 100,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalog of over 20 million songs, 85,000 TV shows and 14,000 movies to purchase and download directly to their iPod touch.

iPod is the world’s most popular family of music players. Apple’s holiday lineup includes iPod shuffle® for just $49; iPod nano with Multi-Touch starting at just $129; iPod touch available in black or white, including iOS 5 and iCloud, starting at just $199; and iPod classic® in a 160GB model for $249.

Pricing & Availability
iPod nano is available today for a suggested price of $129 (US) for the 8GB model and $149 (US) for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com) and Apple’s retail stores. iPod nano requires a Mac with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.

iPod touch with iOS 5 and iCloud will be available October 12 in black and white for a suggested price of $199 (US) for the 8GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model through the Apple Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.5 or later. iOS 5 will also be available as a free software update for iPod touch (third and fourth generations) customers allowing them to experience the amazing new features including iMessage, Game Center, Notifications and Wi-Fi Syncing to iTunes.

*iMessage requires Wi-Fi.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay
Apple
ramsay@apple.com
(408) 862-2239 

Letter from Steve Jobs

Wednesday August 24th 2011 11:34:34 AM

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve 

Steve Jobs Resigns as CEO of Apple

Wednesday August 24th 2011 11:30:00 AM

CUPERTINO, California—August 24, 2011—Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”

Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.

As COO, Cook was previously responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Lion Downloads Top One Million in First Day

Thursday July 21st 2011 04:15:00 PM

CUPERTINO, California—July 21, 2011—Apple® today announced that in just one day, over one million users bought and downloaded Mac OS® X Lion, the eighth major release of the world’s most advanced operating system. Available through the Mac® App Store™ for $29.99 (US), users are buying Lion faster than any other OS release in Apple’s history.

“Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.”

Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Available in 123 countries, the Mac App Store brings the revolutionary App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is built right into Lion and available for Snow Leopard® users through Software Update as part of Mac OS X version 10.6.8.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 

Mac OS X Lion Available Today From the Mac App Store

Wednesday July 20th 2011 08:30:00 AM

CUPERTINO, California—July 20, 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features, is available today as a download from the Mac® App Store™ for $29.99. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.”

Additional new features in Lion include:

• Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
• Auto Save, which automatically and continuously saves your documents as you work;
• Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
• AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion is available as an upgrade to Mac OS X version 10.6.6 Snow Leopard® from the Mac App Store for $29.99 (US). Lion is the easiest OS X upgrade and at around 4GB, it is about the size of an HD movie from the iTunes Store®. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US). Mac OS X Lion Server requires Lion and is available from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. Lion is an upgrade and can be installed on all your authorized personal Macs. Details regarding Business and Education licensing can be found at apple.com/macosx.

The OS X Lion Up-to-Date upgrade will be available through the Mac App Store at no additional charge to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-to-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchased a qualifying Mac between June 6, 2011 and July 20, 2011 will have until August 19, 2011 to make a request. Additional information can be found at apple.com/macosx/uptodate.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610 

Apple Updates MacBook Air With Next Generation Processors, Thunderbolt I/O & Backlit Keyboard

Wednesday July 20th 2011 08:30:00 AM

CUPERTINO, California—July 20, 2011—Apple® today updated the MacBook Air® with next generation processors, high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS® X Lion, the world’s most advanced operating system. With up to twice the performance of the previous generation, flash storage for instant-on responsiveness and a compact design so portable you can take it everywhere,* the MacBook Air starts at $999 (US) and is available for order today and in stores tomorrow.

“Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”

MacBook Air is available in 11-inch and 13-inch models that easily slip into a briefcase, purse or bag. The MacBook Air’s durable aluminum unibody enclosure measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest. Flash storage allows MacBook Air to turn on instantly and deliver fast data access, improved reliability and incredible energy efficiency. The 11-inch model weighs 2.38 pounds and provides up to 5 hours of battery life, while the 13-inch weighs 2.96 pounds and provides up to 7 hours of battery life.**

With the latest Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and has all the power you need for editing photos and movies, making FaceTime® calls, playing games, and working with documents and presentations. MacBook Air also features Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.

Thunderbolt I/O technology provides expansion possibilities never before available to MacBook Air users. Through a single cable, users can connect to high performance peripherals and the new Apple Thunderbolt Display, the ultimate docking station for your Mac® notebook. Thunderbolt can easily be adapted to support legacy connections such as FireWire® and Gigabit Ethernet.

MacBook Air comes with a full size backlit keyboard and an innovative glass Multi-Touch™ trackpad. Designed for comfort and ease of typing, the backlit keyboard uses a sensor to automatically detect a change in ambient lighting and adjusts the keyboard brightness for any environment. The Multi-Touch trackpad supports Lion’s new Multi-Touch gestures such as momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps.

MacBook Air also features a brilliant, high resolution LED backlit display that is amazingly thin yet has the resolution of a much larger, bulkier screen. With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, get music and movies from iTunes®, back up data to Time Capsule® and quickly and easily share files using AirDrop. MacBook Air includes Bluetooth for wireless peripherals and two USB ports for easy connectivity for the wired and wireless devices you use every day.

Apple makes the industry’s greenest notebook lineup and the new MacBook Air meets Energy Star 5.2 requirements and achieves EPEAT Gold status.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Every new MacBook Air comes with Mac OS X Lion, the eighth major release of the world’s most advanced operating system, and iLife apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are available for order on the Apple Store® (www.apple.com) today and in Apple’s retail stores and Apple Authorized Resellers starting July 21. The 1.6 GHz 11-inch MacBook Air is available in two models, one with 2GB of memory and 64GB of flash storage for a suggested retail price of $999 (US), and one with 4GB of memory and 128GB of flash storage for $1,199 (US). The 1.7 GHz 13-inch MacBook Air comes in two configurations, one with 4GB of memory and 128GB of flash storage for a suggested retail price of $1,299 (US), and one with 4GB of memory and 256GB of flash storage for $1,599 (US). Configure-to-order options and accessories include a 1.8 GHz Core i7 processor, additional flash storage, MacBook Air SuperDrive® and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookair.

*Testing conducted by Apple in July 2011 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbookair/features.html.

**The new Wireless Web protocol testing was conducted by Apple in July 2011 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbookair/features.html.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 

Apple Introduces World’s First Thunderbolt Display

Wednesday July 20th 2011 08:30:00 AM

CUPERTINO, California—July 20, 2011—Apple® today unveiled the new Apple Thunderbolt Display, the world’s first display with Thunderbolt I/O technology and the ultimate docking station for your Mac® notebook. With just a single cable, users can connect a Thunderbolt-enabled Mac to the 27-inch Apple Thunderbolt Display and access its FaceTime® camera, high quality audio, and Gigabit Ethernet, FireWire® 800, USB 2.0 and Thunderbolt ports. Designed specifically for Mac notebooks, the new display features an elegant, thin, aluminum and glass enclosure, and includes a MagSafe® connector that charges your MacBook® Pro or MacBook Air®.

“The Apple Thunderbolt Display is the ultimate docking station for your Mac notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With just one cable, users can dock with their new display and connect to high performance peripherals, network connections and audio devices.”

With a beautiful 16:9 edge-to-edge glass design, the Thunderbolt Display uses IPS technology to provide a brilliant image across an ultra wide 178 degree viewing angle. Any Thunderbolt-enabled Mac notebook can dock with the display to quickly and easily create a full-fledged desktop solution. The Thunderbolt Display includes a built-in FaceTime HD video camera for crisp video conferencing, a 2.1 speaker system for high quality audio, an integrated MagSafe charger to keep Mac notebooks charged, three USB 2.0 ports, one FireWire 800 port, one Gigabit Ethernet port and a Thunderbolt port for daisy chaining up to five additional Thunderbolt devices.

The Thunderbolt Display is the world’s first display to include Thunderbolt I/O technology. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, each Thunderbolt port delivers PCI Express directly to external peripherals such as high performance storage and RAID arrays, supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Thunderbolt-based Macs with discrete graphics can drive two external displays giving professional users over 7 million additional pixels of display real estate and the ability to daisy chain additional Thunderbolt devices, as well as video and audio capture devices.

The Thunderbolt Display includes an ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the new display meets Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability
The new Thunderbolt Display will be available within the next 60 days through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US). The Apple Thunderbolt Display requires a Mac with a Thunderbolt I/O port.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 

Apple Updates Mac mini

Wednesday July 20th 2011 08:30:00 AM

CUPERTINO, California—July 20, 2011—Apple® today updated the Mac® mini with next generation Intel Core processors, new discrete graphics, high-speed Thunderbolt I/O technology and Lion, the world’s most advanced operating system. The new Mac mini delivers up to twice the processor and graphics performance of the previous generation in the same amazingly compact and efficient aluminum design.* Starting at just $599 (US), the new Mac mini is available for order today and in stores tomorrow.

“Mac mini delivers the speed and expandability that makes it perfect for the desktop, living room or office,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, more powerful graphics and Thunderbolt in an incredibly compact, aluminum design, the new Mac mini is more versatile than ever.”

At just 7.7-inches square and 1.4-inches thin, the new Mac mini maintains its compact aluminum design while delivering amazing performance and graphics capabilities. Available in three different configurations, customers can choose a Mac mini with the latest dual-core Intel Core i5 or Intel Core i7 processors, AMD Radeon HD 6630M discrete graphics, or a quad-core Intel Core i7 powered server configuration. Designed without an optical disc drive, Mac mini can access the optical drives on other PCs and Macs, and works with the MacBook Air® SuperDrive®. Configure-to-order options include up to 8 GBs of memory, a faster 7200 RPM hard drive and a 256GB solid state drive.

Mac mini now comes with Thunderbolt I/O technology for expansion possibilities never before available to Mac mini users. With a Thunderbolt port, Mac mini can connect to peripherals such as high-performance storage devices, RAID arrays and the new Apple Thunderbolt Display, a stunning 27-inch IPS widescreen display that’s great for making FaceTime® HD video calls, surfing the Web and viewing movies and photos.

With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, get music and movies from iTunes®, back up data to Time Capsule® and share files with AirDrop, which makes transferring files quick and easy. Mac mini includes Bluetooth for wireless peripherals and four USB ports for easy connectivity for the wired and wireless devices you use every day.

The new Mac mini remains the world’s most energy efficient desktop, meets Energy Star 5.2 requirements and achieves EPEAT Gold status.** Mac mini has a highly recyclable aluminum enclosure, PVC-free components and cables, no brominated flame retardants and features material-efficient system and packaging designs.

Every new Mac mini comes with Mac OS® X Lion, the latest major release of Mac OS X, the world’s most advanced operating system, and iLife® apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures and system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The new Mac mini is available through the Apple Store® (www.apple.com) today and in Apple’s retail stores and Apple Authorized Resellers starting July 21.

The 2.3 GHz dual-core Intel Core i5 Mac mini with 2GB of memory and a 500GB hard drive starts at a suggested retail price of $599 (US), with options to add memory up to 8GB and a 750GB hard drive.

The 2.5 GHz dual-core Intel Core i5 Mac mini with 4GB of memory and a 500GB hard drive starts at a suggested retail price of $799 (US), with options to upgrade to a 2.7GHz dual-core Core i7 processor, up to 8GB of memory, and a 750GB hard drive with an option to add or replace with a 256GB solid state drive.

The 2.0 GHz quad-core Intel Core i7 Mac mini with Lion Server, 4GB of memory and dual 500GB hard drives starts at a suggested retail price of $999 (US). Options include adding memory up to 8GB, two 750GB hard drives, or up to two 256GB solid state drives.

*Testing conducted by Apple in July 2011 using preproduction Mac mini configurations. For more information visit www.apple.com/macmini/features.html.

**EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386 

Apple Reports Third Quarter Results

Tuesday July 19th 2011 04:30:00 PM

CUPERTINO, California—July 19, 2011—Apple® today announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The Company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, or $7.79 per diluted share. These results compare to revenue of $15.70 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share, in the year-ago quarter. Gross margin was 41.7 percent compared to 39.1 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The Company sold 20.34 million iPhones in the quarter, representing 142 percent unit growth over the year-ago quarter. Apple sold 9.25 million iPads during the quarter, a 183 percent unit increase over the year-ago quarter. The Company sold 3.95 million Macs during the quarter, a 14 percent unit increase over the year-ago quarter. Apple sold 7.54 million iPods, a 20 percent unit decline from the year-ago quarter.

“We’re thrilled to deliver our best quarter ever, with revenue up 82 percent and profits up 125 percent,” said Steve Jobs, Apple’s CEO. “Right now, we’re very focused and excited about bringing iOS 5 and iCloud to our users this fall.”

“We are extremely pleased with our performance which drove quarterly cash flow from operations of $11.1 billion, an increase of 131 percent year-over-year,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2011, we expect revenue of about $25 billion and we expect diluted earnings per share of about $5.50.”

Apple will provide live streaming of its Q3 2011 financial results conference call beginning at 2:00 p.m. PDT on July 19, 2011 at www.apple.com/quicktime/qtv/earningsq311. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010, its Forms 10-Q for the quarters ended December 25, 2010 and March 26, 2011, and its Form 10-Q for the quarter ended June 25, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 

FY 11 Third Quarter Results Conference Call

Friday July 15th 2011 08:30:00 AM

WHAT: Apple® FY 11 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (888) 505-4388 (toll-free) or (719) 325-2433. Please enter confirmation code 365611.

WHEN: Tuesday, July 19, 2011, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 19 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 2 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 9915940.

WEBCAST: Apple will provide live audio streaming of its FY 11 Third Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on July 19, 2011 at www.apple.com/quicktime/qtv/earningsq311 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, iPod touch® or any Mac® or PC running QuickTime 6 or QuickTime 7. QuickTime 7 is available from www.apple.com/quicktime.

This recording is the property of Apple and protected by U.S. copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
(408) 974-1896
dowling@apple.com

Kristin Huguet
Apple
(408) 974-2414
khuguet@apple.com
 

Apple’s App Store Downloads Top 15 Billion

Thursday July 7th 2011 08:30:00 AM

CUPERTINO, California—July 7, 2011—Apple® today announced that over 15 billion apps have been downloaded from its revolutionary App Store™ by the more than 200 million iPhone®, iPad® and iPod touch® users worldwide. The App Store offers more than 425,000 apps and developers have created an incredible array of over 100,000 native iPad apps.

“In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

“We sparked musical magic when iPhone users experienced Ocarina three years ago,” said Dr. Ge Wang, a Smule co-founder and assistant professor at Stanford’s Center for Computer Research in Music and Acoustics. “And now with iPad, we’ve created the Magic Piano and Magic Fiddle apps. Who could’ve dreamt an iPad would make its way into the San Francisco Symphony?”

“iPad provides us with an unparalleled mobile device for creating gorgeous, immersive games,” said Mark Rein, vice president and co-founder of Epic Games. “Infinity Blade has been a runaway hit with customers around the world and we couldn’t be more excited about our success on iOS devices.”

“We’re bringing Martha Stewart, Angelina Ballerina, Sesame Street and many more of the world’s most popular books and magazines to iPad,” said Nicholas Callaway, CEO of Callaway Digital Arts. “We knew the iPad was going to be a revolutionary storytelling device, but never could have anticipated it would become so popular, so quickly.”

More than 15 billion apps have been downloaded from the revolutionary App Store and more than 425,000 apps are available, including more than 100,000 native iPad apps, to consumers in 90 countries. Users of the more than 200 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, education, sports, health, reference and travel. Apple has paid developers over $2.5 billion to date.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426
 

Apple Revolutionizes Video Editing With Final Cut Pro X

Tuesday June 21st 2011 08:08:09 AM

CUPERTINO, California—June 21, 2011—Apple® today announced Final Cut Pro® X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99.

“Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We have shown it to many of the world’s best Pro editors, and their jaws have dropped.”

“I’m blown away by what Apple has done with Final Cut Pro,” said Angus Wall, Academy Award-winning film editor. “Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details.”

At the heart of Final Cut Pro X is the Magnetic Timeline, a trackless approach to editing your footage that lets you add and arrange clips wherever you want them, while other clips instantly slide out of the way. You can use Clip Connections to link primary story clips to other elements like titles and sound effects, so they stay in perfect sync when you move them. You can even combine related story elements into a Compound Clip that can be edited as a single clip. The groundbreaking new Auditions feature lets you swap between a collection of clips to instantly compare alternate takes.

Content Auto-Analysis scans your media on import and tags your content with useful information. Final Cut Pro X then uses that information to dynamically organize your clips into Smart Collections, so you can easily find the clips you want by close up, medium and wide shots as well as media type and the number of people in the shot. You can also tag parts of clips with Range-based keywords to add custom search criteria to your media.

Completely rebuilt from the ground up, Final Cut Pro X is a 64-bit app that takes full advantage of the latest Mac hardware and software so you never have to wait for the next edit, even if you’re working with 4K video. Final Cut Pro X uses multi-threaded processing and the GPU on your graphics card for blazing fast background rendering and superb real-time playback performance. Additionally, a ColorSync-managed color pipeline ensures color consistency from import to output. 

Final Cut Pro X also includes powerful tools for audio editing and color correction, and is complemented by two companion apps, Motion 5 for professional motion graphics and Compressor 4 for advanced media encoding, available from the Mac App Store for $49.99 each.

Pricing & Availability 
Final Cut Pro X is available today for $299.99 from the Mac App Store. Motion 5 and Compressor 4 are available today for $49.99 each from the Mac App Store. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Introduces iCloud

Sunday June 5th 2011 08:00:00 PM

SAN FRANCISCO—June 6, 2011—Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

“Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices,” said Steve Jobs, Apple’s CEO. “iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.”

The free iCloud services include:

• The former MobileMe® services—Contacts, Calendar and Mail—all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. Your inbox and mailboxes are kept up-to-date across all your iOS devices and computers.


• The App Store™ and iBookstore℠ now download purchased iOS apps and books to all your devices, not just the device they were purchased on. In addition, the App Store and iBookstore now let you see your purchase history, and simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost.


• iCloud Backup automatically and securely backs up your iOS devices to iCloud daily over Wi-Fi when you charge your iPhone, iPad or iPod touch. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If you replace your iOS device, just enter your Apple ID and password during setup and iCloud restores your new device.


• iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all your devices. When you change a document on any device, iCloud automatically pushes the changes to all your devices. Apple’s Pages®, Numbers® and Keynote® apps already take advantage of iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup—which is more amazing since the storage for music, apps and books purchased from Apple, and the storage required by Photo Stream doesn’t count towards this 5GB total. Users will be able to buy even more storage, with details announced when iCloud ships this fall.


• iCloud’s innovative Photo Stream service automatically uploads the photos you take or import on any of your devices and wirelessly pushes them to all your devices and computers. So you can use your iPhone to take a dozen photos of your friends during the afternoon baseball game, and they will be ready to share with the entire group on your iPad (or even Apple TV®) when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto® on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which is plenty of time to connect your devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.


• iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if we can match it to the over 18 million songs in the iTunes Store®, it makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this fall for a $24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.

Apple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.

Pricing & Availability
The iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this fall concurrent with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS® X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for $24.99 per year (US only).

iTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, iCloud, iPhone, iPad, iPod touch, MobileMe, App Store, iBookstore, Pages, Numbers, Keynote, Apple TV, iPhoto, iTunes and iTunes Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

New Version of iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration Among 200 New Features

Sunday June 5th 2011 08:00:00 PM

SAN FRANCISCO―June 6, 2011―Apple® today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone®, iPad® and iPod touch® users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new messaging service that lets you easily send text messages, photos and videos between all iOS devices; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box and get software updates over the air with no computer required.

“iOS 5 has some great new features, such as Notification Center, iMessage and Newsstand and we can’t wait to see what our developers do with its 1,500 new APIs,” said Steve Jobs, Apple’s CEO. “Perhaps iOS 5’s paramount feature is that it’s built to seamlessly work with iCloud in the Post PC revolution that Apple is leading.”

With iOS 5 and iCloud®, you just enter your Apple ID and password and iCloud will seamlessly integrate with your apps to automatically and wirelessly keep all of your mail, contacts, calendars, photos, apps, books, music and more, up-to-date across all your devices without ever having to connect to a computer.

Notification Center provides iOS 5 users with an innovative way to easily access all notifications―text messages, missed calls, calendar alerts, app alerts and more, all in one place, from anywhere in iOS 5. When they arrive, notifications appear briefly at the top of the screen without interrupting what you’re doing. With one swipe you can see all your notifications, and a simple tap will take you right to its app for more detail. Notifications also appear on the lock screen, with the ability to be taken to the notifying app with just one swipe.

Newsstand is a beautiful, easy-to-organize bookshelf displaying the covers of all your newspaper and magazine subscriptions in one place. A new section of the App Store™ features just subscription titles, and allows users to quickly find the most popular newspapers and magazines in the world. If subscribed to, new issues appear in the Newsstand and are updated automatically in the background so you always have the latest issue and the most recent cover art.

Safari is the world’s most popular mobile browser, and with iOS 5 it’s now even better. New features include Safari® Reader, which gets all the clutter out of the way and sets the right font size on a web page, so you can easily scroll and read through a story; Reading List, so you can save articles to read later and they automatically show up on all your iOS devices; and Tabbed Browsing, which makes it easy to flip between multiple web pages on iPad.

iOS 5 includes built-in Twitter integration, so you can sign in once and then tweet directly from all your Twitter-enabled apps, including Photos, Camera, Safari, YouTube and Maps with a single tap. New APIs give third party developers the ability to take advantage of the single sign-on capability for their own iOS 5 apps.

iMessage in iOS 5 brings the functionality of iPhone messaging to all of your iOS devices―iPhone, iPad and iPod touch. Built right into the Messages app, iMessage allows you to easily send text messages, photos, videos or contact information to a person or a group on other iOS 5 devices over Wi-Fi or 3G. iMessages are automatically pushed to all your iOS 5 devices, making it easy to maintain one conversation across your iPhone, iPad and iPod touch. iMessage also features delivery and read receipts, typing indication and secure end-to-end encryption.

The new Reminders app helps you manage your tasks; create and group related tasks together; and set time or location-based reminder alerts, priorities and due dates, so you can be reminded of a task as its deadline approaches, or when you arrive or depart a given location. Reminders can also be viewed in iCal® and Outlook and are updated automatically.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject. The new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go.

With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box with no computer required, and iOS software updates are delivered over the air and installed with just a tap. Wi-Fi Sync in iOS 5 transfers and backs up your content securely over SSL and wirelessly syncs purchased content from your device to your iTunes® library.

Additional new features in iOS 5 include:

• Game Center, now with the ability to add photos to your profile, purchase new games from within the Game Center app and easier ways to find friends and new games;
• Mail enhancements which include the ability to compose messages using draggable addresses, and a new formatting bar with bold, italics, underline and indention controls;
• AirPlay® Mirroring to wirelessly display everything you do on your iPad 2 right on your HDTV through Apple TV®; and
• a system-wide split keyboard to make it even easier to type on your iPad.

Availability
The iOS 5 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 5 will be available as a free software update for iPhone 4, iPhone 3GS, iPad 2, iPad, iPod touch (fourth generation) and iPod touch (third generation) this fall. Some features may not be available on all products.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, iPod touch, iCloud, App Store, Safari, iCal, iTunes, AirPlay and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Mac OS X Lion With 250 New Features Available in July From Mac App Store

Sunday June 5th 2011 08:00:00 PM

SAN FRANCISCO—June 6, 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac® App Store™ for $29.99. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The best version of OS X yet, Lion is packed with innovative features such as new Multi-Touch gestures, system-wide support for full screen apps, and Mission Control for instantly accessing everything running on your Mac.”

New Multi-Touch gestures and fluid animations built into Lion let you interact directly with content on the screen for a more intuitive way to use your Mac. New gestures include momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. All Mac notebooks ship with Multi-Touch trackpads and desktop Macs can use Apple’s Magic Trackpad.

Full screen apps take advantage of the entire display and are perfect for reading email, surfing the web or browsing photos, especially on a MacBook Air® or MacBook® Pro. With a single click your app fills the display and you can swipe from one window to another, between full screen apps, or back to your Desktop, Dashboard or Spaces® without ever leaving full screen. iWork® and iLife® apps, as well as Safari®, iTunes®, Mail, FaceTime® and others, all take advantage of Lion’s system-wide support for full screen apps.

Mission Control combines Exposé®, full screen apps, Dashboard and Spaces into one unified experience for a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps and your Dashboard, and allows you to instantly navigate anywhere with a tap.

The Mac App Store is built into Lion and is the best place to discover great new Mac apps, buy them with your iTunes account, download and install them. Apps automatically install directly to Launchpad, and with Lion’s release, the Mac App Store will be able to deliver smaller “delta” app updates and new apps that can take advantage of features like In-App Purchase and Push Notifications.

Launchpad makes it easier than ever to find and launch any app. With a single Multi-Touch gesture, all your Mac apps are displayed in a stunning full screen layout. You can organize apps in any order or into folders and swipe through unlimited pages of apps to find the one you want.

Lion includes a completely redesigned Mail app with an elegant widescreen layout. The new Conversations feature groups related messages into an easily scrollable timeline, intelligently hiding repeated text so the conversation is easy to follow, and retaining graphics and attachments as they were originally sent. An incredibly powerful new search feature allows you to refine your search and suggests matches by person, subject and label as you type. Mail includes built-in support for Microsoft Exchange 2010.

Additional new features in Lion include:

• Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
• Auto Save, which automatically and continuously saves your documents as you work;
• Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
• AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion will be available in July as an upgrade to Mac OS X version 10.6 Snow Leopard® from the Mac App Store for $29.99 (US).  Lion will be the easiest OS X upgrade and at about 4GB, it is the size of an HD movie from the iTunes Store®. Mac OS X Lion Server requires Lion and will be available in July from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. The Lion upgrade can be installed on all your authorized personal Macs.

The Mac OS X Lion Up-To-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-To-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchase a qualifying Mac between June 6, 2011 and the date when Lion is available in the Mac App Store will have 30 days from Lion’s official release date to make a request.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Multi-Touch, MacBook Air, MacBook, Spaces, iWork, iLife, Safari, iTunes, FaceTime, Exposé, Snow Leopard and iTunes Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple iWork Now Available For iPhone & iPod touch Users

Monday May 30th 2011 08:00:00 PM

CUPERTINO, California—May 31, 2011—Apple® today announced that its groundbreaking iWork® productivity apps, Keynote®, Pages® and Numbers®, are now available for iPhone® and iPod touch®, as well as iPad®. Created for the Mac® and then completely redesigned for iOS and Apple’s revolutionary Multi-Touch™ interface, Keynote, Pages and Numbers allow you to create and share stunning presentations, beautifully formatted documents and powerful spreadsheets on the go. iWork apps are available on the App Store™ for $9.99 each to new users and as a free update for existing iWork for iPad customers.

“Now you can use Keynote, Pages and Numbers on iPhone and iPod touch to create amazing presentations, documents and spreadsheets right in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The incredible Retina display, revolutionary Multi-Touch interface and our powerful software make it easy to create, edit, organize and share all of your documents from iPhone 4 or iPod touch.”

Keynote, Pages and Numbers import and export documents from iWork for Mac and Microsoft Office; print wirelessly using AirPrint™; and include beautiful Apple-designed themes and templates. All iWork apps now include improved document management with thumbnail images that let you find your files quickly, organize them and group them into folders using intuitive gestures. From the Tools button in the toolbar, you can easily share any presentation, document or spreadsheet without leaving the app.

Keynote makes it easy to create impressive presentations, complete with animated charts and transitions. You can play your presentation in Full Screen view on the stunning, high-resolution Retina™ display or connect to a projector or HDTV for a large audience. Available separately, the Keynote Remote app allows your iPhone or iPod touch to control a Keynote presentation on any iOS device or Mac.

Pages is the most beautiful word processor ever designed for a mobile device and has everything you need to create amazing documents. Pages takes full advantage of the high-resolution Retina display on iPhone 4 and iPod touch so you can see all the detail and richness of your documents. To make working with text easy on iPhone and iPod touch, Smart Zoom automatically zooms in to follow the cursor while you’re editing and zooms back out when you’re done.

Numbers uses Multi-Touch gestures and an intelligent keyboard to help you create compelling, great-looking spreadsheets with over 250 easy-to-use functions, flexible tables and eye-catching charts. Just like Pages, Numbers takes advantage of the high-resolution Retina display and Smart Zoom to make working with text and cells on iPhone 4 or iPod touch easy.

Pricing & Availability
Keynote, Pages and Numbers are universal apps that run on iPad and iPad 2, iPhone 3GS and iPhone 4, and iPod touch (3rd & 4th generation). Keynote, Pages and Numbers are available from the App Store for $9.99 (US) each for new users, or as a free update for existing iWork for iPad customers. Keynote Remote is sold separately via the App Store for 99 cents (US).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, iWork, Keynote, Pages, Numbers, iPhone, iPod touch, iPad, Multi-Touch, App Store, AirPrint and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple to Unveil Next Generation Software at Keynote Address on Monday, June 6

Monday May 30th 2011 08:00:00 PM

CUPERTINO, California—May 31, 2011—Apple® CEO Steve Jobs and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 6 at 10:00 a.m. At the keynote, Apple will unveil its next generation software - Lion, the eighth major release of Mac OS® X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad®, iPhone® and iPod touch®; and iCloud®, Apple’s upcoming cloud services offering.

WWDC will feature more than 100 technical sessions presented by Apple engineers. Mac® developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. All developers can bring their code to the labs and work with Apple engineers.

For more details, visit the Apple Worldwide Developers Conference 2011 website at developer.apple.com/wwdc.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Jennifer Bowcock
Apple
jennifer.b@apple.com
(408) 974-9758

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Announces New iMac With Next Generation Quad-Core Processors, Graphics & Thunderbolt I/O Technology

Monday May 2nd 2011 08:00:00 PM

CUPERTINO, California—May 3, 2011—Apple® today updated its signature all-in-one iMac® with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Starting at $1,199, the new iMac is up to 70 percent faster and new graphics deliver up to three times the performance of the previous generation.*

“Our customers love the iMac’s aluminum enclosure, gorgeous display and all-in-one design,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With next generation quad-core processors, powerful new graphics, Thunderbolt technology and a FaceTime HD camera, we've made the world’s best desktop even better.”

The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz. These next generation processors feature an integrated memory controller for an amazingly responsive experience and a powerful new media engine for high-performance video encoding and decoding. With new AMD Radeon HD graphics processors, the new iMac has the most powerful graphics ever in an all-in-one desktop.

iMac is the first desktop computer on the market to include groundbreaking Thunderbolt I/O technology. The 21.5-inch iMac has a single Thunderbolt port while the 27-inch model features two ports for even greater expansion. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on an all-in-one computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire® and USB consumer devices, and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.

iMac includes a built-in FaceTime HD camera and Apple’s innovative FaceTime software for crisp, widescreen video calling the whole family can enjoy. The new camera supports high definition video calls between all FaceTime HD-enabled Macs and standard resolution calls with iPad® 2, iPhone® 4, the current generation iPod touch® and other Intel-based Macs. The iMac continues to feature its signature aluminum and glass design, gorgeous IPS LED-backlit high resolution display, SD card slot and comes with Apple’s innovative Magic Mouse or Magic Trackpad.

Continuing Apple’s commitment to the environment, Apple’s desktop line is a leader in green design. The iMac meets stringent Energy Star 5.2 requirements and achieves EPEAT Gold rating.** iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac uses PVC-free components and cables, contains no brominated flame retardants, uses highly recyclable materials and features material-efficient system and packaging designs.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes the Mac App Store℠ for finding great new apps for your Mac. iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The new iMac is available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 21.5-inch iMac is available in two configurations: one with a 2.5 GHz quad-core Intel Core i5, AMD Radeon HD 6750M and 500GB hard drive for a suggested retail price of $1,199 (US); and one with a 2.7 GHz quad-core Intel Core i5, AMD Radeon HD 6770M and 1TB hard drive for a suggested retail price of $1,499 (US). The new 27-inch iMac is available in two models: one with a 2.7 GHz quad-core Intel Core i5, AMD Radeon HD 6770M and 1TB hard drive for a suggested retail price of $1,699 (US); and one with a 3.1 GHz quad-core Intel Core i5, AMD Radeon HD 6970M and 1TB hard drive for a suggested retail price of $1,999 (US).

Configure-to-order options include faster Intel Core i7 processors up to 3.4 GHz, additional hard drive capacity up to 2TB, a 256GB solid state drive, additional DDR3 memory and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/imac.

*Testing conducted by Apple in April 2011 using preproduction iMac configurations. For more information visit www.apple.com/imac/features.html.

**Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of April 2011. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Apple, the Apple logo, Mac, Mac OS, Macintosh, FaceTime, FireWire, iPad, iPhone, iPod touch, Snow Leopard, iLife, App Store, iPhoto, iMovie, GarageBand, Apple Store and Apple Care are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Q&A on Location Data

Tuesday April 26th 2011 08:00:00 PM

Apple would like to respond to the questions we have recently received about the gathering and use of location information by our devices.

1. Why is Apple tracking the location of my iPhone?
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

2. Then why is everyone so concerned about this?
Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.

3. Why is my iPhone logging my location?
The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested. Calculating a phone’s location using just GPS satellite data can take up to several minutes. iPhone can reduce this time to just a few seconds by using Wi-Fi hotspot and cell tower data to quickly find GPS satellites, and even triangulate its location using just Wi-Fi hotspot and cell tower data when GPS is not available (such as indoors or in basements). These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data that is generated by tens of millions of iPhones sending the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple.

4. Is this crowd-sourced database stored on the iPhone?
The entire crowd-sourced database is too big to store on an iPhone, so we download an appropriate subset (cache) onto each iPhone. This cache is protected but not encrypted, and is backed up in iTunes whenever you back up your iPhone. The backup is encrypted or not, depending on the user settings in iTunes. The location data that researchers are seeing on the iPhone is not the past or present location of the iPhone, but rather the locations of Wi-Fi hotspots and cell towers surrounding the iPhone’s location, which can be more than one hundred miles away from the iPhone. We plan to cease backing up this cache in a software update coming soon (see Software Update section below).

5. Can Apple locate me based on my geo-tagged Wi-Fi hotspot and cell tower data?
No. This data is sent to Apple in an anonymous and encrypted form. Apple cannot identify the source of this data.

6. People have identified up to a year’s worth of location data being stored on the iPhone. Why does my iPhone need so much data in order to assist it in finding my location today?
This data is not the iPhone’s location data—it is a subset (cache) of the crowd-sourced Wi-Fi hotspot and cell tower database which is downloaded from Apple into the iPhone to assist the iPhone in rapidly and accurately calculating location. The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly (see Software Update section below). We don’t think the iPhone needs to store more than seven days of this data.

7. When I turn off Location Services, why does my iPhone sometimes continue updating its Wi-Fi and cell tower data from Apple’s crowd-sourced database? 
It shouldn’t. This is a bug, which we plan to fix shortly (see Software Update section below).

8. What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.

9. Does Apple currently provide any data collected from iPhones to third parties? 
We provide anonymous crash logs from users that have opted in to third-party developers to help them debug their apps. Our iAds advertising system can use location as a factor in targeting ads. Location is not shared with any third party or ad unless the user explicitly approves giving the current location to the current ad (for example, to request the ad locate the Target store nearest them).

10. Does Apple believe that personal information security and privacy are important?
Yes, we strongly do. For example, iPhone was the first to ask users to give their permission for each and every app that wanted to use location. Apple will continue to be one of the leaders in strengthening personal information security and privacy.

Software Update
Sometime in the next few weeks Apple will release a free iOS software update that:

• reduces the size of the crowd-sourced Wi-Fi hotspot and cell tower database cached on the iPhone,
• ceases backing up this cache, and
• deletes this cache entirely when Location Services is turned off.

In the next major iOS software release the cache will also be encrypted on the iPhone.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

White iPhone Arrives Tomorrow

Tuesday April 26th 2011 08:00:00 PM

CUPERTINO, California—April 27, 2011—Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.

Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store® (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, FaceTime and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

iPad 2 Arrives in Japan, Hong Kong, Korea, Singapore & Eight Other Countries This Week

Tuesday April 26th 2011 08:00:00 PM

CUPERTINO, California—April 27, 2011—Apple® today announced that iPad® 2, the second-generation of its breakthrough post-PC device, will arrive in Japan on Thursday, April 28 and Hong Kong, Korea, Singapore and eight additional countries on Friday, April 29. iPad 2 will be available at Apple retail stores at 9 a.m. local time, select Apple Authorized Resellers, and online through the Apple Store® (www.apple.com) beginning at 1 a.m. Additionally, iPad 2 with Wi-Fi will be available in China beginning Friday, May 6.

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.

Pricing & Availability
iPad 2 with Wi-Fi will be available in Japan on April 28 and Hong Kong, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and UAE on April 29 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 with Wi-Fi will be available in China on May 6, and further international availability will be announced at a later date.

iMovie® and GarageBand® for iPad apps are available for $4.99 (US) each from the App Store℠ on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 (US) or rich leather for $69 (US).

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.