Corporate News : Three U.S. Public High Schools Win Sustainable Energy Award

Monday May 21st 2012 07:26:19 AM

WASHINGTON – May 21, 2012 – The National Environmental Education Foundation (NEEF) today announced the three winning high schools for the Sustainable Energy Award, sponsored by Samsung:


Selected by a panel of judges following a nationwide search, the schools demonstrated a school-wide effort to achieve energy savings through the creative and innovative use of technology. Each school will receive $10,000 to further their initiatives.

“The schools serve as examples for others in the nation seeking to become more sustainable, while engaging students in learning about their environment,” said Diane Wood, President of NEEF. “We congratulate everyone involved at the winning schools, including students, teachers, staff, parents and other members of the school communities, for their innovative approaches and solutions to energy-efficiency.”

“These winning schools demonstrate the enthusiasm and creativity students bring to sustainability,” said David Steel, Executive Vice President of Strategy of Samsung Electronics North America. “With 2012 marking ENERGY STAR’s 20th anniversary, it’s especially fitting that we celebrate these schools that are not only helping build student interest and aptitude in sustainability, but also building on ENERGY STAR’s important work in encouraging people to be energy conscious.”

The nation’s 17,450 K-12 school districts spend more than $6 billion annually on energy—more than is spent on computers and textbooks combined—according to the ENERGY STAR energy-efficiency program of the U.S. EPA and Department of Energy. Moreover, as much as 30 percent of a school district’s total energy could be used more efficiently.

Northwest Pennsylvania Collegiate Academy, Erie, Pa.
In 2007, the high school’s AP Environmental Science class wanted to make a positive impact by initiating an energy audit. The students benchmarked the school on energystar.gov and made recommendations to the faculty, staff and students to take advantage of natural daylight. After one year, the school saved $10,945 and more than 180,000 kWh compared to the average energy data for the previous three years.

During the past 5 years, the school reduced its electrical and natural gas consumption through actions such as opening blinds, turning off lights, installing motion detectors and cleaning air handling filters. As a result of its conservation successes, the Pennsylvania Department of Environmental Protection awarded the Erie City School District a grant to install a 10.4 KW solar array on the roof of the Academy.

Boston Latin School, Boston, Mass.
In 2008, a school environmental group conducted an energy audit of the school with help from the local utility NSTAR. Improving on the score of 59 out of 100 meant a strong energy efficiency initiative. The school turned off the lights in vending machines after school, lowered the hot water temperature, and replaced hundreds of light bulbs in the auditorium ceiling with more energy-efficient bulbs. With efforts underway, the school earned the enthusiastic support of the school community.

The school has had two fundraisers that generated more than $12,000 to support their initiative. With help from the Facilities Department of the Boston Public Schools, the school implemented a $75,000 lighting retrofit that saves 200,000 kWh and $33,000 a year. The school also installed a 28-panel PV array on its roof through a partnership with the City of Boston’s energy department and the Massachusetts Technology Collaborative. The system displays real-time data on electricity generated, and the school is putting this data online for study by other students.

Secondary Academy for Success, Bothell, Wash.
In 2010, the Academy moved from their old historic building to a new one that incorporated state-of-the art technology and LEED green building design. The school took the Cool Schools Challenge, a program of the Puget Sound Clean Air Agency that motivates students, teachers and school districts to lower greenhouse gas emissions. Twenty classrooms and three offices reduced their carbon footprint by 24,000 lbs of CO2. The campus uses technology through Direct Digital Controls for heating and cooling, lighting and day lighting systems, demand ventilation controls, metering for water, gas and electric, solar and wind renewable system performance, a weather station and high-level performance dashboards.

The school has also incorporated the study of these campus features, their “stationary lab,” into their curriculum. Students have led an effort to build a “mobile lab” this year by retrofitting a standard cargo mobile trailer. The project will be a mobile renewable energy kiosk for students to learn and teach others about sustainability. Most recently, the U.S. Department of Education selected the Academy as one of the 78 schools in 29 states and the District of Columbia for the Green Ribbon Schools (http://www2.ed.gov/programs/green-ribbon-schools/index.html) recognition.

Learn more about the Sustainable Energy Award and find resources on school energy efficiency at www.neefusa.org/energyaward.

About the National Environmental Education Foundation
The National Environmental Education Foundation (NEEF) provides knowledge to trusted professionals who, with their credibility, amplify messages to national audiences to solve everyday environmental problems. Together, we generate lasting positive change.

NEEF partners with professionals in health, education, media, business and public land management to promote daily actions for helping people protect and enjoy the environment. Through our primary programs—Classroom Earth, National Public Lands Day, National Environmental Education Week, Business and Environment, Earth Gauge and Health & Environment—we offer Americans knowledge to live by. To learn more, visit www.neefusa.org or follow NEEF via Facebook at http://ow.ly/7HjRX, or via Twitter @neefusa.

Corporate News : Five Grand Prize Winners Announced in Samsung’s $1 Million Solve for Tomorrow National Education Contest

Wednesday May 9th 2012 11:54:40 AM

RIDGEFIELD PARK, N.J., March 15, 2012 – Samsung announced today the five grand prize winners in its nationwide Solve for Tomorrow contest, a competition to raise enthusiasm for science, technology, engineering and math (STEM) education among U.S. public school students. The five grand prize winners were chosen from the 12 finalists selected in February to receive technology from Samsung, Microsoft, the Adobe Foundation, and DIRECTV. The winners are:

Winning Schools	Winning Videos
Lawrence County High School, Moulton, AL	http://youtu.be/iaOL2A4YU0Y
Desert Wind Middle School, Maricopa, AZ	http://youtu.be/aJgeCbGNv1w
Davenport School of the Arts, Davenport, FL	http://youtu.be/bsRXUpBiAjM
Jefferson Township Middle School, Oak Ridge, NJ	http://youtu.be/5AWMnPPWsTw
Schoharie High School, Schoharie, NY	http://youtu.be/itZdpXDWQjM

The 12 finalist videos can be seen at www.samsung.com/solvefortomorrow

Schoharie High School won the Community Choice Award through public online voting and will receive an assistance dog for their school in addition to the $100,000 of technology. All five schools will choose from a range of technology prizes such as smart boards, LED TVs, printers, laptops and software.

All five winners will be honored in a special Washington, D.C. ceremony in April with John Legend, the Grammy Award-winning recording artist and education advocate.

The contest is part of Samsung Hope for Children, the company’s philanthropic initiative focused on helping children lead healthier, smarter, and more sustainable lives.

“The passion this contest engendered was amazing to see,” said David Steel, Executive Vice President of Corporate Strategy of Samsung Electronics North America. “Schoharie High School received more than 100,000 votes as our Community Choice winner. That kind of public support is fantastic. Congratulations to all the winning schools as well as the other seven finalists. We hope that the challenge of this contest, together with the technology for winning schools, will help spark students’ passion to become the innovators of tomorrow through STEM education.”

More than 1,500 schools from all 50 states entered the contest that kicked off in August with an essay submission on how STEM can help the environment in their community. Twenty-five were picked to receive a video production kit containing $1,000 of technology – a Samsung laptop, camcorder, and Adobe software – to compete as semi-finalists and in the video phase of the contest.

About Samsung Electronics North America

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Hope for Children

Samsung is dedicated to creating products that inspire passion and enable people to live Smarter Lives. Samsung Hope for Children represents the company’s philanthropic commitment in the U.S. to help improve children’s health, education and sustainability. Over the past 10 years, Samsung Electronics America and its retail and business partners have helped more than 400 schools, community-based foundations, and charities throughout the U.S. raise awareness of and funding for their causes. For more information, please visit www.samsung.com/hope

Corporate News : SAMSUNG Honors Maryhurst Children's Home with Hope For Children Channel Award

Wednesday May 9th 2012 11:48:43 AM

RIDGEFIELD PARK, N.J., March 12, 2012 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that Maryhurst, a children’s home and foster care agency in Louisville, Kentucky, as the latest winner of the Samsung’s Hope for Children Channel Award. They will receive $10,000 worth of technology from Samsung’s Enterprise Business Division. SLYN Systems & Peripherals (SS&P), Louisville's longest running personal computer dealer and service center, nominated them for the award.



For almost 170 years, Maryhurst has cared for children and families in greatest need. Founded by the Sisters of the Good Shepherd in 1843, Maryhurst is the oldest operating child welfare agency in Kentucky. The Sisters provided a caring environment for girls who suffered physical, emotional and sexual abuse as well as homelessness. Recognized as one of the few agencies in the country capable of caring for teenage girls who are among the most traumatized victims, Maryhurst helps those who have nowhere else to turn for healing and hope and is commited to providing them with permanent homes. In December 2011, Maryhurst was featured for the second time in five years by ABC News with Diane Sawyer as a model for best practices in foster care.



“We provide daily care for nearly 200 children and teens through our residential treatment program for teenage girls, group home settings for teen girls, therapeutic foster care and transitional living services,“ said Julie Roberts, Maryhurst’s vice president of development and communications. “We need to raise at least $2 million every year just to keep our doors open, so much needed technology upgrades tend to get pushed down the list. Samsung’s Hope for Children award will allow us to purchase the technology we so desperately need to better connect our foster care program with our network of volunteers and we would like to thank both Samsung and Jeff at SS&P for coming together to make this possible.”



“I’m truly happy that as a local small business owner we are able to help out in some small way,” said Jeff Slyn, owner of SLYN Systems & Peripherals. “Maryhurst is a wonderful program that I have been volunteering at for years and I can’t tell you how great it felt to see them win this award. Samsung is an amazing organization that I have had a terrific relationship with as a reseller and this award is really just icing on the cake.”



Samsung’s Hope for Children Channel Award is part of Samsung’s Partners in Innovation channel program announced in 2011. It invites Samsung resale partners to nominate worthy local education institutions through the program’s online portal, Partner Central. Selections are then made by an executive panel and the donation is made on behalf of the selected partner.



“Samsung’s whole Partners in Innovation program is built off a platform that helps us learn more about the the needs of our partners and the communities they serve. Providing this Hope for Children Channel Award to such a deserving program closely integrated with one of our partners is a great example of that,” said Richard Hutton, director of channel marketing for Samsung’s Enterprise Business Division. “We look forward to working with Julie and the folks at Maryhurst to determine what Samsung technology is going to help improve their daily lives the most.”



The Hope for Children channel awards are part of Samsung’s larger Hope for Children program which was developed with a strategic focus on programs dedicated to helping children share the wonder of life, learning and the planet. Since 2002 Samsung and its retail and business partners have raised more than $30 million for more than 400 schools, community-based foundations and charities throughout the U.S.



For more information on Samsung’s new Partners in Innovation program, please visit www.samsung.com/channel or call 1-866-SAM4BIZ.

 

About Samsung Electronics America Enterprise Business Division 
Based in Ridgefield Park, N.J., Samsung’s Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers and digital signage solutions. For more information, please visit www.samsung.com or call 1-800-SAMSUNG. 

About Samsung Electronics America, Inc. 
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.   As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry.  The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.”  For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Corporate News : SAMSUNG Telecommunications America Appoints New Senior Director of Public Relations

Wednesday May 9th 2012 11:42:57 AM

DALLAS – March 12, 2012- Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.¹, today announced the appointment of Teri Daley, APR as Senior Director of Public Relations. Daley will lead public relations programs in support of Samsung Mobile’s vast product portfolio, and will play a major role in aligning corporate communications with overall business strategies.

“We’re expanding our marketing and public relations initiatives in the U.S. to support our continued growth and strong market position in the telecommunications industry,” said Dale Sohn, president of Samsung Mobile. “Teri’s impressive experience and knowledge in the consumer and technology sectors will ensure our product leadership and brand messaging is communicated strategically and effectively to our media and consumers.”

Daley joins Samsung Mobile with 20 years of communications industry experience including more than 11 years supporting global clients in technology, telecom and wireless industries. Before joining Samsung Mobile, Daley founded 1 Degree PR, a strategic communications planning agency; was previously an Executive Vice President for Edelman Public Relations; and the Senior Vice President/Telecom & Wireless Practice Leader for Ketchum Public Relations where she served as the global account director for Nokia Inc.

Daley holds a Bachelors Degree in journalism from Texas State University and an Accredited Public Relations certification from PRSA.

¹ Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q4 2011 U.S. Market Share Handset Shipments Reports.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Corporate News : SAMSUNG Launches the Industry’s First Gamified Corporate Website

Tuesday March 13th 2012 11:56:09 AM

RIDGEFIELD PARK, N.J., November 3, 2011 – Samsung Electronics America today announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung.

Samsung is the first in the consumer electronics industry to add game-like elements to reward visitor engagement on a corporate website.

Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities such as watching videos, commenting on articles, reviewing, “Liking” or tweeting products, and participating in user-generated Q&As on Samsung’s U.S. website. The program will reward many forms of participation regardless of the type of sentiment expressed toward Samsung products or the brand. For instance, a consumer product review will garner the same reward regardless of it being a 5-star review or a less stellar review.

“There are currently millions of Samsung brand enthusiasts who engage with us through our website,” said Kris Narayanan, Vice President of Digital Marketing for Samsung Electronics America. “We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. This platform will help us better recognize and empower this online community of passionate advocates while they discover everything Samsung.com has to offer.”

The experience is intended to be fun and to reward interaction and discovery. Certain paths to badges and rewards will be clear while others may catch members by surprise. For instance, unlocking a featured badge automatically enters members for a chance to win Samsung products. Other badges may be discovered by accident, such as a badge for late night browsing. Samsung Nation is powered by Badgeville, the world’s first behavior platform that uses gamification techniques to increase user loyalty and engagement.

As part of the launch, three lucky Samsung Nation members will each win a Wi-Fi 32GB Galaxy Tab™ 10.1. To enter the sweepstakes, visitors must unlock the limited-edition Early Adopter badge by signing up for Samsung Nation before 12/31/11. To access Samsung Nation, and for official rules, please visit www.samsung.com/us/samsungnation.


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

Corporate News : Twelve Public Schools Across the Country Named as Finalists in SAMSUNG's $1 Million Solve for Tomorrow Contest

Monday March 5th 2012 12:27:52 PM

RIDGEFIELD PARK, N.J., February 7, 2012 – Twelve public schools from across the country – Alabama, Arizona, California, Florida, New Jersey, New York, Pennsylvania, Washington, Wisconsin, Wyoming – have won $70,000 in technology as finalists in Samsung's Solve for Tomorrow contest, a national competition to raise enthusiasm for science, technology, engineering and math (STEM) education.

Four grand prize winners will be chosen by a panel of judges and the fifth, the Community Choice winner, will be determined by public online voting. As the winner of special distinction, the Community Choice winner receives the additional prize of an assistance dog for their school. The grand prize winners will be announced in March and invited to a special awards ceremony in Washington, D.C. with John Legend, the Grammy-award winning recording artist.

Online voting for the Community Choice winner is open until 11:59 p.m. EST, March 12, 2012 at www.samsung.com/solvefortomorrow and the Samsung Facebook Solve tab at www.facebook.com/SamsungUSA.

"We are very excited about our finalists and congratulate them for the ingenuity and hard work they showed through their entries," said David Steel, Executive Vice President of Corporate Strategy of Samsung Electronics North America. "Solve for Tomorrow empowers students to combine their creativity and knowledge of science, technology, engineering, and math to find solutions to environmental issues in their communities. We hope that the challenge of this contest, together with the technology for winning schools, will help inspire the students of today to become the innovators of tomorrow."

More than 1,500 schools from all 50 states entered the contest that kicked off in August with an essay submission on how STEM can help the environment in their community. Twenty-five were picked to receive a video production kit containing $1,000 of technology – a Samsung laptop, camcorder, and Adobe software – to compete as semi-finalists and in the video phase of the contest.

These 12 finalists now have a chance to win one of five grand prizes valued at $100,000 from Samsung, Microsoft, the Adobe Foundation, and DIRECTV.


As part of Samsung Hope for Children, the company's philanthropic initiative focusing on health, education, and sustainability, Solve for Tomorrow encourages teachers to engage students in STEM by raising enthusiasm for these subjects and addressing the technology gap in classrooms. With the top 12 schools each receiving at least $70,000 of technology and the top five receiving at least $100,000 of technology, the total value of prizes awarded to participating schools total more than $1 million.

About Samsung Electronics North America

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands," and named as one of Fast Company's "50 Most Innovative Companies of 2011." For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Hope for Children

Samsung is dedicated to creating products that inspire passion and enable people to live Smarter Lives. Samsung Hope for Children represents the company's philanthropic commitment in the U.S. to help improve children's health, education and sustainability. Over the past 10 years, Samsung Electronics America and its retail and business partners have helped more than 400 schools, community-based foundations, and charities throughout the U.S. raise awareness of and funding for their causes. For more information, please visit www.samsung.com/hope.

Corporate News : New Sustainable Energy Award Challenges Schools to Save Energy

Monday March 5th 2012 10:07:21 AM

WASHINGTON D.C. – December 8, 2011 – The National Environmental Education Foundation (NEEF) today announced the Sustainable Energy Award, sponsored by Samsung, for public high schools that demonstrate a school-wide effort to achieve energy savings using technology creatively and innovatively. The award will recognize three schools as models for others around the nation, and each winning school will receive $10,000 to further their initiatives.

“NEEF hopes this new award will serve as a catalyst for schools in becoming more sustainable, while also engaging students in learning about their built environments and how they can impact the overall environment. We are excited to partner with Samsung to illustrate the role technology can play in developing innovative energy-efficiency solutions,” said Diane Wood, President of NEEF.

“Getting students involved in using technology in creative ways to improve energy efficiency is a win for everyone,” said David Steel, Executive Vice President of Strategy of Samsung Electronics North America. “Not only does this contest help students develop interest and aptitude in science, technology, engineering and math—key to future success in a technologically sophisticated job market—it also helps schools save on energy costs and builds on ENERGY STAR’s important work encouraging people to be energy conscious.”

According to the ENERGY STAR energy-efficiency program of the U.S. EPA and Department of Energy, the nation’s 17,450 K-12 school districts spend more than $6 billion annually on energy—more than is spent on computers and textbooks combined. Moreover, as much as 30 percent of a school district’s total energy could be used more efficiently.

Technologies, such as smart meters and more energy-efficient classroom equipment are among the many ways to save energy and money. Learn more about school energy efficiency at the Sustainable Energy Award page: www.neefusa.org/energyaward.

The deadline for applications is February 10, 2012, and winning schools will be announced nationally in May 2012. More information and the application are available at: www.neefusa.org/energyaward/details.


About the National Environmental Education Foundation
The National Environmental Education Foundation (NEEF) provides knowledge to trusted professionals who, with their credibility, amplify messages to national audiences to solve everyday environmental problems. Together, we generate lasting positive change.

NEEF partners with professionals in health, education, media, business and public land management to promote daily actions for helping people protect and enjoy the environment. Through our primary programs—Classroom Earth, National Public Lands Day, National Environmental Education Week, Business and Environment, Earth Gauge and Health & Environment—we offer Americans knowledge to live by. To learn more, visit www.neefusa.org or follow NEEF via Facebook at www.facebook.com/neefusa, or via Twitter @neefusa.

About Samsung Electronics North America
Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

Corporate News : SAMSUNG Electronics Named 2012 ENERGY STAR® Partner of the Year

Thursday March 1st 2012 10:58:38 AM

RIDGEFIELD PARK, N.J., March 1, 2012 – Samsung Electronics has been named 2012 ENERGY STAR Partner of the Year in the Product Manufacturing Category by the U.S. Environmental Protection Agency (EPA). By offering 960 ENERGY STAR-qualified models across multiple product categories, including more televisions than all other consumer electronics brands, Samsung was selected out of the 20,000 participating ENERGY STAR organizations for its outstanding contributions in ongoing employee, retailer, and distributor training programs, as well as consumer education campaigns, recycling efforts, and labeling practices.

“Samsung is honored to be selected as ENERGY STAR Partner of the Year because this prestigious award underscores our corporate commitment to sustainability,” said Yangkyu (Y.K.) Kim, President and CEO of Samsung Electronics North America. “Under our global Planet First initiative, we are working to manage our operations sustainably while developing not only the most innovative technology, but also the most energy efficient products. The four Eco-Design and Sustainability Awards we received from the Consumer Electronics Association earlier this year, together with this strong recognition from the EPA is appreciated as validation of the hard work and dedication of Samsung people around the world.”

Building on its multi-year partnership with the EPA, Samsung actively promoted “Change the World, Start with ENERGY STAR.” The company encouraged consumers to pledge small, yet important, steps to fight global climate change at Samsung events including the Consumer Electronics Show (CES), the World Cyber Games, and at Boys & Girls Club of America events. Over the past 20 years, American families and businesses have saved nearly $230 billion on utility bills and prevented greenhouse gas emissions equal to that from more than 350 million vehicles with help from ENERGY STAR.

“As we celebrate the 20th anniversary of the ENERGY STAR program, EPA is proud to recognize Samsung with the 2012 ENERGY STAR Partner of the Year – Product Manufacturer Award,” said Lisa P. Jackson, EPA Administrator. “Samsung and all our ENERGY STAR award winners truly demonstrate how the leadership and commitment from EPA’s partners has made a difference in the lives of Americans since 1992 saving them billions of dollars in energy costs and improving the health of our families, the planet, and our future.”

A proud ENERGY STAR partner since 1996, 2012 is the fourth consecutive year Samsung has been honored for providing its customers with energy-efficient products that have reduced consumption and helped consumers save on their energy costs. In addition to being named 2012 ENERGY STAR Partner of the Year in the Product Manufacturing, we have been recognized in past years as follows:

2011 Energy Star Partner of the Year – Product Manufacturer Award

2010 Energy Star Award for Excellence in Energy Star Promotion

2009 Energy Star Award for Excellence in Energy Star Labeling

Samsung will formally accept the ENERGY STAR Partner of the Year recognition at the upcoming award ceremony Washington, D.C. on March 15, 2012, which marks the 20th anniversary of ENERGY STAR. For more information about Samsung’s sustainability efforts, visit www.samsung.com/green.


About Samsung Electronics North America
Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.


About ENERGY STAR
ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Now celebrating its 20th anniversary, ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment for future generations. About 20,000 organizations are ENERGY STAR partners committed to improving the energy efficiency of products, homes, buildings and businesses. For more information about ENERGY STAR, visit www.energystar.gov or call toll-free 1-888-STAR-YES (1-888-782-7937).

Corporate News : State Of California To Adopt SAMSUNG Printers After Reseller Contract Win

Wednesday February 15th 2012 05:22:57 AM

RIDGEFIELD PARK, N.J., February 7, 2012 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that reseller partner NWN Corporation, a national IT integrator formerly known as Western Blue, has been awarded the new printer contract by the State of California Department of General Services. The contract will provide new Samsung printers and offer a recycling program for State agencies for the next three to five years. Samsung and NWN developed a program that focused on cost-savings and energy-efficient features, winning against 14 competing bids. The contract is mandatory for State Agencies and is available to all local governments, public eduational institutions and special districts throughout California.

“At Samsung, we pride ourselves on developing products and solutions that enhance the usability and performance of technology while being cost-effective and environmentally friendly,” said Tim Baxter, president of Samsung Electronics America. “We feel very fortunate to be able to work with NWN to help deliver on our mutual promise of environmental and fiscal responsibility to the State of California.”

“At NWN our mission is to help our customers solve business problems through technology,” said Matt Niemann, vice president of strategic contracts for NWN. “We have a 28 year history with meeting and exceeding the State of California’s standards for technical, service and small business related issues. Combined with our long-standing relationship with Samsung we were able to develop a partnership that will help solve not only business problems for the State of California, but economic and environmental issues as well.”

WINNING PROGRAM
Over the next three years, Samsung and NWN will remove, recycle and replace old printers with new, more energy-efficient Samsung printers for all state agencies with models such as the mono chrome laser ML-3712ND and the color laser CLP-775ND.

All printers that will be installed come with smart solutions, such as built-in enhanced security and solution functionality, managed print services and Samsung’s Mobile Print App, which allows for quick printing from a mobile device.

Samsung printers are also designed for easy-use with easy-to-change toner and drums, easy-to-install accessories, easy-to-navigate color touch screens and intuitive design and are smaller, lighter and quieter.

In addition, Samsung and NWN will implement a system that tracks spent toner cartridges. Using a bar code and tracking system, Samsung will be able to keep track of all cartridges in order to encourage their recovery and reuse by tracking both the number of used cartridges received as well as the disposition of the returns. Samsung and NWN will then ensure proper end-of-life management for toner cartridges that can no longer be reused for their original intended purpose.

ENVIRONMENTAL SAVINGS

Aligning with additional state requirements, Samsung and NWN have incorporated a number of eco-friendly elements into their program:

• The process requires the removal and dissembling of all old printers. The majority of the raw materials will then be recycled through a de-manufacturing process and sold back into the raw material market. Any parts or equipment that can be salvaged will be credited towards new equipment or resold through channel.
  
  
• Samsung’s S.T.A.R. Program reprocesses empty cartridges into their major usable component materials and to be reused for other products. The S.T.A.R. Program also provides pre-addressed postage for easy returns.
  
  
• The new Samsung printers are more environmentally responsible to operate, using less electricity and print speeds between 35 and 55 pages per minute.
  

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning business solutions, consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit samsung.com/business or calling 1-866-SAM-4BIZ (4249)

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About NWN Corporation
NWN Corporation helps clients solve business problems through technology. The company provides clients with a complete range of information system services and solutions. These include data center and virtualization; network infrastructure; collaboration; client computing lifecycle management; software solutions consulting services, security, workforce agility; and managed services.

NWN is a substantial corporation with more than 550 employees in 14 offices in the US and one in China. The company has been recognized as one of the fastest growing, privately-held IT solutions companies in the country, and ranking fifth in Inc. magazine’s annual survey. NWN is privately held and woman-owned.

NWN’s clients include private and public sector organizations in almost every line of work. It provides solutions to universities, PreK-12 districts and schools, financial institutions, manufacturers, hospitals, retailers, professional service providers, and state and local government agencies.

Corporate News : SAMSUNG Electronics Demonstrates Sustainability Leadership at 2012 International CES

Monday January 9th 2012 02:09:19 PM

LAS VEGAS – January 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today that it is highlighting its leadership in creating innovative eco-friendly technology through its Eco Zone Display at the 2012 International CES. The display is part of Samsung’s booth #12004 in the Central Hall of the Las Vegas Convention Center.

At the Eco Zone Display, Samsung demonstrates its wide variety of products that are not only beautiful and easy-to-use, but also eco-conscious. The new Samsung Wi-Fi-enabled WF457 Front-Load Washer, debuting at 2012 CES, is part of this display and has been recognized with a 2012 CES Eco-Design Award.

“The Samsung Eco Zone Display at CES exemplifies not only our continued commitment to the environment, but also how the long-term life expectancy and durability of our products makes our technology truly sustainable,” said David Steel, Executive Vice President of Strategy for Samsung Electronics North America. “We look forward to creating future technology that will provide consumers with the next generation of a ‘smart life,’ which includes more eco-friendly products.”

As part of Samsung’s PlanetFirst™ initiative, a commitment to become one of the world’s most environmentally friendly companies by 2013, Samsung has a dedicated goal to develop environmentally friendly products and build green manufacturing sites. As a result of these efforts, it has been recognized as a leader in sustainability by various third parties:
- Named the world’s most sustainable technology company by the 2011 Dow Jones Sustainability Index
- # 22 on Newsweek’s 2011 Greenest Companies list, having jumped 32 spots from 2010
- Named among the 100 most sustainable companies by the World Economic Forum.

In addition to the company’s commitment to energy-saving, eco-friendly and sustainable technology, Samsung understands the importance of recycling technology in a safe and convenient way. To help consumers responsibly recycle their old electronics, Samsung makes it easy as possible by offering collection sites in all 50 states. Through Samsung’s more than 900 recycling locations, the company collected more than 78 million pounds of e-waste in 2011 and more than 146 million pounds of e-waste since the program began in 2008.

Some of Samsung’s eco-friendly products featured in the Eco Zone Display at 2012 CES include:

• The Samsung UN46E7500 2012 Eco LED TV displays real-time energy saving with Eco light sensor
• The Samsung LTI460AP01 Transparent LCD Panel displays transparent LCD products. Winner of the 2012 CES Eco-Design award
• The Samsung WF457 Front-Loading Washer is Smart Grid-ready and is a winner of the 2012 CES Eco-Design award
• The Samsung RF4289HARS Refrigerator is energy efficient and Smart Grid-ready
• Samsung’s HEMS products – including the SmartTV, Galaxy S II LTE, Galaxy Tab 10.1 and the HEMS Gateway -- have real-time energy management and are Smart Grid-ready
• The Samsung LPC250SM Solar Module is a mono-crystalline black module with high conversion efficiency
• The Samsung ESS: Energy Storage System stores and discharges energy and is Smart Grid-ready
• The Samsung EV Charging Stand charges EV in household and is Smart Grid-ready

The Samsung 2012 CES Eco-Design Award recipients include:

• The Samsung Wi-Fi-enabled WF457 Front-Load Washer was recognized by ENERGY STAR as a “Most Efficient 2011” clothes washer. It uses just 96 kWh/year in electricity and up to 70 percent less water than top-load washing machines. In addition, the WF457 is the first Samsung washer to be Smart Grid-ready.
• The Samsung SMH2117S Over-the-Range Microwave is the first microwave to feature an LED light for the cooktop, located underneath the microwave. The LED lamp in Samsung’s SMH2117S uses less than a tenth of the power consumption (2.4W/1EA) of current conventional incandescent (40W/1EA) or halogen (20W/1EA) cook top lamps.
• The Samsung LTI460AP01 Transparent Liquid Crystal Display is a see-through panel at least 22” diagonal, providing high-definition images with low power consumption and the ability to operate on solar-replenished battery power. These extremely thin LCD panels are expected to be used in a variety of applications such as for advertising on cooler or commercial freezer glass doors in supermarkets; on vending machines; for various touch-accessed retail window applications; and to create “smart” windows in homes or offices providing instant information such as weather, stocks and news flashes.

Samsung won 30 CES honors in November 2011 including four Eco-Design and two Best of Innovations Awards. Products entered in the CES Innovations program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 36 categories.

For more information about Samsung at CES, please visit http://www.samsung.com/us/ces/.

About Samsung Electronics North America

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets. .

About CEA

The Consumer Electronics Association (CEA) unites 2,200 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources: unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Find CEA online at www.CE.org.

Corporate News : SAMSUNG Bolsters Hospitality Business with Appointment of Fred Crespo as Director of Technology and Business Development

Friday December 16th 2011 06:28:11 AM

RIDGEFIELD PARK, NJ (December 15, 2011) – Samsung Electronics America, Inc., the technology leader and innovator in electronics and telecommunications, today announced the appointment of Fred Crespo as Director of Technology and Business Development in the Hospitality Sales and Marketing Group. Samsung’s growing hospitality business caters to the hotel, hospital and cruise industries.

Crespo was most recently Vice President of Information Technology for Rosewood Hotels & Resorts, where he was responsible for overseeing all day-to-day corporate IT operations as well as technical leadership and direction for all Rosewood properties.

In his newly created role at Samsung, Crespo will focus on emerging technologies in the hospitality sector, with a focus on creating and delivering interactive guest room experiences, leveraging Samsung’s leadership in Smart TV and cross-platform connectivity.

“Fred’s unique background in the hospitality industry and in particular, his understanding of multiple technologies related to the hotel environment will make him a superb addition to the Samsung team,” said Jonas Tanenbaum, Vice President of Marketing and the leader of Samsung’s hospitality business in the U.S. “Fred is ideally positioned to develop unique products and programs to support Samsung’s new generation of hospitality offerings.”

“Samsung has an absolutely tremendous opportunity in the hospitality industry,” said Crespo. “To date, there has often been a gap between the technology that consumers enjoy in their homes and what they find in hotel rooms or cruise ship cabins. I’m excited to help close that gap and delight travelers with a state of the art experience.”

For additional information regarding Samsung’s Hospitality business, including press releases, video content and product images, please visit www.samsung.com/newsroom .

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

Corporate News : SAMSUNG Launches the Industry’s First Gamified Corporate Website

Thursday November 3rd 2011 11:48:48 AM

RIDGEFIELD PARK, N.J., November 2, 2011 – Samsung Electronics America today announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung.

Samsung is the first in the consumer electronics industry to add game-like elements to reward visitor engagement on a corporate website.

Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities such as watching videos, commenting on articles, reviewing, “Liking” or tweeting products, and participating in user-generated Q&As on Samsung’s U.S. website. The program will reward many forms of participation regardless of the type of sentiment expressed toward Samsung products or the brand. For instance, a consumer product review will garner the same reward regardless of it being a 5-star review or a less stellar review.

“There are currently millions of Samsung brand enthusiasts who engage with us through our website,” said Kris Narayanan, Vice President of Digital Marketing for Samsung Electronics America. “We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. This platform will help us better recognize and empower this online community of passionate advocates while they discover everything Samsung.com has to offer.”

The experience is intended to be fun and to reward interaction and discovery. Certain paths to badges and rewards will be clear while others may catch members by surprise. For instance, unlocking a featured badge automatically enters members for a chance to win Samsung products. Other badges may be discovered by accident, such as a badge for late night browsing. Samsung Nation is powered by Badgeville, the world’s first behavior platform that uses gamification techniques to increase user loyalty and engagement.

As part of the launch, three lucky Samsung Nation members will each win a Wi-Fi 32GB Galaxy Tab™ 10.1. To enter the sweepstakes, visitors must unlock the limited-edition Early Adopter badge by signing up for Samsung Nation before 12/31/11. To access Samsung Nation, and for official rules, please visit www.samsung.com/us/samsungnation.


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

Corporate News : SAMSUNG Presents Braintree After School Enrichment With First Hope For Children Channel Award

Tuesday October 18th 2011 05:07:22 AM

RIDGEFIELD PARK, N.J., October 18, 2011 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced Braintree After School Enrichment (B.A.S.E.), a child-care program in Braintree, Massachusetts, as the first winner of the Samsung’s Hope for Children Channel Award. They will receive $10,000 in technology from Samsung’s Enterprise Business Division. BostonTech Partners, Inc., a local virtualization technologies solutions provider, nominated them for the award

B.A.S.E. started with 10 children in 1985 and has since grown to become the largest after-school program in Braintree with more than 300 children today, developing a strong foundation within the local community along the way. They provide preschool through grade 7 children with opportunities to play and learn in a safe and caring environment. Roselyn Karll, the mother of current executive directors, Alysa Karll Rynne and Meridith Karll Duffy, started the program.

“Since my mother passed away in December of 2002, my sister and I have taken on the running of B.A.S.E. full time,” said Alysa Karll Rynne, executive director of the program. “With all of the day-to-day administrative responsibilities we have, we just haven’t had the time to apply for the funding and grants that we need. It is truly amazing that Doug stepped in and nominated us for this award and we’d like to thank both him and Samsung for providing us with a sorely needed upgrade to the technology we use here every day.”

“I’m truly happy that as a local small business owner we are able to help out in some small way,” said Doug Lee, CFO of BostonTech Partners, Inc. “B.A.S.E. is a wonderful program that is very closely connected to the local comminuty and we’re really excited for all the kids in the Braintree area that go there. I think it’s wonderful that Samsung has programs like this and I’m grateful to be a partner representing their products.”

Samsung’s Hope for Children Channel Award is part of Samsung’s Partners in Innovation channel program announced earlier this year. It invites Samsung resale partners to nominate worthy local education institutions through the program’s online portal, Partner Central. Selections are then made by an executive panel and the donation is made on behalf of the selected partner.

“Samsung’s whole Partners in Innovation program is built off a platform that helps us learn more about the the needs of our partners and the communities they serve and providing this Hope for Children Channel Award to such a deserving program closely integrated with one of our partners is a great example of that,” said Richard Hutton, senior channel marketing manager for Samsung’s Enterprise Business Division. “We look forward to working with Alysa and the folks at B.A.S.E. to determine what Samsung technology is going to help improve their daily lives the most.”

The Hope for Children channel awards are part of Samsung’s larger Hope for Children program which was developed with a strategic focus on programs dedicated to helping children share the wonder of life, learning and the planet. Since 2002 Samsung and its retail and business partners have raised more than $30 million for more than 400 schools, community-based foundations and charities throughout the U.S.

For more information on Samsung’s new Partners in Innovation program, please visit www.samsung.com/channel or call 1-866-SAM4BIZ.

About Samsung Electronics America Enterprise Business Division
Based in Ridgefield Park, N.J., Samsung’s Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, and digital signage solutions. For more information, please visit www.samsung.com/business or call 1-800-SAM-4BIZ.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Corporate News : SAMSUNG Launches Second Annual $1 Million Educational Initiative Promoting Sustainability and STEM in Middle and High Schools

Friday September 23rd 2011 09:52:49 AM

RIDGEFIELD PARK, N.J., September 19, 2011 – Global technology leader Samsung today invited teachers across the United States to participate in the second annual Samsung Solve for Tomorrow video competition as part of Samsung’s Hope for Children philanthropic initiative. The winning teachers and students will receive products, software and programming from Samsung, Microsoft, the Adobe Foundation and DIRECTV for their schools, a total retail prize value of over $1 million.

Education, especially in the areas of Science, Technology, Engineering and Math (STEM), is the driving force behind future sustainable innovation and the creation of an environmentally aware society. As a company committed to raising enthusiasm for these subjects and addressing the technology gap in classrooms, Samsung invites 6th-12th grade teachers and their students to produce creative videos that explore the challenge: “Show how STEM can help the environment in your community.”

“Over 1,100 schools from across the country responded to last year’s contest challenge and sought ways to improve their environment using math and science. Samsung is thrilled to continue building upon that success,” said David Steel, EVP of Corporate Strategy, Samsung North America. “It is our goal to raise awareness and interest in STEM while providing teachers and students with the resources they need for success.”

Nine-time Grammy winner and philanthropist John Legend also indicated his continued involvement in the competition. “I had the pleasure of witnessing first-hand how Solve for Tomorrow stimulated nationwide student interest in STEM, and I look forward to working with them again this year,” said Legend. “Samsung makes a difference in the education and lives of children, which is a goal of mine and my organization, The Show Me Campaign.”

Starting today through October 31, teachers can submit a short application for a chance to participate in this year’s video contest. Twenty-five selected classrooms will become finalists and receive a Samsung camcorder and laptop, along with Adobe® Premiere® Elements and Photoshop® Elements software to create videos that answer the challenge. To learn more about the contest or submit an application, visit: samsung.com/solvefortomorrow

“My class looked at the impact hydroelectric dams are having on salmon fisheries in the Columbia River, and how clean energy could replace hydroelectric energy in our local environment,” said Mike Lampert, physics teacher at West Salem High School, which won the Grand Prize in 2011. “The project ignited a new interest in science among my students and winning the contest has allowed us to further expand STEM programs in our school.”

Since its inception in 2004, Samsung, through its Hope for Children initiative, and its partners have donated more than $30 million in technology and other prizes to over 400 U.S. schools. Samsung is proud to continue its partnerships with Microsoft, the Adobe Foundation and DIRECTV, who share a common passion for enhancing the quality of education.

“Many people see Microsoft simply as a technology company, but we also invest a tremendous amount in education as we believe every child has a right to a quality educational experience,” said Sig Behrens, General Manager of US Education for Microsoft Corp. “Over the past six years, we’ve had an incredible opportunity to partner with Samsung’s Hope for Children program to make a difference in our children’s education and to our communities by providing the latest Microsoft software to the winning school. The current and future prosperity of our country is dependent on a competitive workforce and we need to make sure students are equipped with the technology tools they need to gain 21st century skills to find jobs. ”

Samsung is also partnering with the National Environmental Education Foundation (NEEF), a nonpartisan, non-advocacy organization that advances lifelong environmental learning. Through its programming, NEEF raises awareness of the importance of environmental education, improving educational opportunities and connecting community resources. NEEF is a leading authority on environmental education and it will be working with Samsung to create a measurable impact on children’s ability to utilize STEM to solve practical environmental problems.

“NEEF is committed to giving students the tools they need to solve problems in their communities and generate lasting positive change,” said Diane Wood, President of the National Environmental Education Foundation. “Fostering an interest in STEM education by building on the passion of students for the environment is a win-win; students find solutions for issues in their communities while becoming interested in STEM subjects. We’re proud to continue our partnership with Samsung on this innovative program.”

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Hope for Children
Samsung is dedicated to creating products that inspire passion and enable people to live Smarter Lives. Samsung Hope for Children represents the company’s philanthropic commitment in the U.S. to help improve children’s health, education and sustainability. Over the past 10 years, Samsung Electronics America and its retail and business partners have helped more than 400 schools, community-based foundations, and charities throughout the U.S. raise awareness of and funding for their causes. For more information please visit: www.samsung.com/hope.

About The Show Me Campaign
Created by Grammy award-winning artist John Legend, the Show Me Campaign is a nonprofit organization that fights poverty using proven solutions that give people the opportunity to survive, thrive, and succeed. Believing that equal access to quality education is the civil rights issue of our time, the Show Me Campaign promotes education reform in the United States. For more information, please visit: www.showmecampaign.org.

Corporate News : SAMSUNG Surpasses 60 Percent Share for Commanding Lead in 3D TV Market

Thursday August 25th 2011 12:58:49 PM

Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced that it has surpassed the 60 percent market share threshold to establish a commanding lead in the U.S. 3D TV market, according to newly released revenue and unit sell-through data from market research company The NPD Group.


Specifically, for the time period May 22-June 18, 2011, Samsung has a unit and dollar share of 61% in the 3D TV market, which includes both LED and Plasma 3D TVs. In addition, according to NPD’s Retail Tracking Service, Samsung has over 50% unit and dollar market share for April to May, 2011.

“Clearly consumers are voting with their wallets and choosing the TV that provides a superior 3D experience,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. “Samsung 3D TVs can deliver Full HD 3D, but a TV isn’t just about 3D. We also are leaders in design with our gorgeous TVs, and leaders in connected TV with our hugely popular Samsung Apps platform. Consumers don’t need to compromise when they choose a Samsung TV.”


Content creators agree that the Full HD experience available on Samsung TVs is a great way to enjoy 3D at home.

“Quality is what matters when it comes to 3D,” said DreamWorks Animation CEO Jeffrey Katzenberg. “DreamWorks Animation has always been dedicated to creating movies of the highest quality and, since 2009, we have been the only studio to exclusively produce films in 3D," Katzenberg continued. "So, it is tremendously important to us that 3D in the home must also be of the highest quality. Samsung’s active 3D TVs offer the best in-home 3D viewing experience. Their full-resolution 3D TVs deliver to the home the same immersive 3D experience that our filmmakers intended for our audiences.”

However, delivering this amazing 3D experience to the whole family doesn’t need to be expensive. Consumers purchasing qualified 2011 3D TVs from participating authorized retailers will receive two pairs of 3D Active glasses (model SSG-3100GB) free of cost, directly from the retailer.*


Samsung also has lowered prices on its complete line of glasses as of May 1 – battery operated 3D Active glasses are now just $49.99.


Samsung’s 3D Active technology delivers a no-compromise 3D experience. Unlike other approaches to 3D, Active 3D Technology delivers up to double the resolution for an immersive, Full HD image (1080p picture for each eye), a wider viewing angle and no black lines interfering with the picture.

*The glasses promotion is offered only by participating authorized Samsung retailers at their discretion. Samsung may choose to exclude certain models from the promotion due to supply or other constraints. Samsung advises consumers to verify that a particular retailer is participating in the promotion and that a particular TV is eligible before completing a purchase. Glasses will be provided by the retailer as part of a 3D Starter Kit with select models.


About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

Corporate News : SAMSUNG And Adobe Bring Adobe Air To Smart TVS

Friday January 7th 2011 07:53:43 AM

LAS VEGAS, Jan. 6, 2011—Today at the International Consumer Electronics Show, Samsung Electronics Co., Ltd. and Adobe announced that Samsung’s Smart TV platform will be the first to integrate support for Adobe® AIR® 2.5 for TV, making it easy for developers to build, distribute and monetize standalone applications through Samsung’s Smart TV applications store, Samsung Apps. The integration of AIR for TV with Samsung’s Smart TV platform will create new opportunities for a growing community of more than three million Adobe Flash® Platform developers who can use Adobe Creative Suite 5 to author content for AIR for TV. All of Samsung’s 2011 Smart TVs and Smart Blu-ray players will include support for Adobe AIR for TV.

Samsung also announced plans to bring Adobe Flash Player 10.1 to its Smart TV browser, extending the company’s current support for Flash Player 10.1 on Samsung smartphones and tablets. With the addition of Flash Player 10.1, users will enjoy a more complete web browsing experience on the TV, with access to millions of websites with rich videos, games and other multimedia content.

“Adobe is a key partner for Samsung and we are thrilled to be the first TV manufacturer to support Adobe AIR across the Samsung Smart TV platform,” said Boo-Keun Yoon, President of Samsung’s Visual Display Business. “Together, Samsung and Adobe are transforming the ways in which consumers interact with devices and content, providing rich, interactive applications built with industry-leading, cross platform tools.”

“Content publishers want to extend their reach from smartphones to the largest screen in the home – all without sacrificing the unique context and experience of each screen,” said Shantanu Narayen, president and CEO of Adobe. “Samsung is the first device manufacturer to embrace Adobe AIR for TV, and together we will enable developers to extend media applications, social games and other forms of rich content to televisions and a wide range of Samsung devices.”

With Samsung’s Smart TV platform and Adobe AIR for TV, developers are able to leverage existing code to create and deliver standalone applications across devices and platforms. The Samsung Smart TV platform was built with the developer in mind, enabling content creators to develop applications on an open platform, using common web standards like Javascript and XML and now support for Adobe AIR. The platform uses a single Software Developer Kit (SDK) for Apps that runs across HDTVs, Blu-ray players and Blu-ray Home Theater systems so developers can write once and deploy apps across several platforms. This gives developers the opportunity for more versatile monetization and enables a consistent and intuitive experience for consumers.

More information about Samsung’s Smart TV strategy and Samsung’s new partnerships was announced during Mr. Boo-Keun Yoon’s keynote address, which can now be viewed at www.samsungces2011.com. For more information about Adobe AIR for TV visit www.adobe.com/devnet/devices/flash_platform_tv.html.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. Samsung is also the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Flash, and Adobe AIR are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Corporate News : SAMSUNG Focuses on Human Nature Of Technology at CES

Friday January 7th 2011 07:30:50 AM

LAS VEGAS, Jan. 6, 2011—Today, at the International Consumer Electronics Show, Samsung Electronics Co., Ltd., heralded a new era of digital technology, driven by the philosophy that companies must look to human nature to inspire technologies more uniquely fitted to the human experience.

Samsung Visual Display President Boo-Keun Yoon dubbed this philosophy “Human Digitalism” in an original keynote event, which was designed to echo the completely immersive entertainment experience Samsung seeks to create through its award-winning 2011 home theater ecosystem lineup. As part of the hour-long performance, Mr. Yoon introduced new TV designs, new 3D TV features, and unique Smart TV partnerships with Adobe, Comcast, DreamWorks Animation, Hulu and Time Warner Cable.

“The next step in the evolution of consumer electronics is to place human life at the center of the creative process,” Mr. Yoon said. “For Samsung, this means giving people access to entertainment experiences that complement rather than disrupt the way we live. We aimed to celebrate the curiosity, connection and exuberance of human nature throughout our keynote event.”

President Yoon was joined on stage by a host of performers, including an 11-year-old boy named “Zoll,” who was born in the year 2000 and watched as technology evolved throughout his life. As the voice of 2011, “Zoll” personified a new generation of consumers that increasingly demand access to the content they want, when they want it, and on the screen or device of their choosing. Against a backdrop of stunning LED lighting and dramatic set changes, President Yoon and his guests brought to life four principles—dubbed the “Four As” of Access, Align, Amaze and Act—that will guide Samsung through the coming era of smart TV.

The keynote also featured guest appearances by President Yoon; Comcast Chairman and CEO Brian Roberts; Time Warner Cable Chairman and CEO Glenn Britt; Hulu CEO Jason Kilar; Adobe President and CEO Shantanu Narayen; and DreamWorks Animation CEO Jeffrey Katzenberg.

Access: Simple, Intuitive Access to High-Quality Content
During the keynote, Yoon described how Samsung’s cloud-based platform is breaking down the walls between devices—such as smart TVs, smartphones, tablets, PCs, camcorders and cameras—and revealed new ways to access entertainment and information services through Samsung’s Internet-enabled products. “Samsung’s role in the smart TV ecosystem is to offer consumers more choice and more control,” Yoon said. “Our networked products and pioneering content partnerships will help us provide these benefits.”

Among the announcements were new or expanded partnerships with Comcast and Time Warner Cable to bring streaming video-on-demand (VOD) services to Samsung Smart TV customers via the Samsung Apps storefront. Comcast’s Xfinity TV Application and a new VOD service from Time Warner Cable allow users to browse and view TV listings, VOD content, online video and DVR recordings on a Samsung smart TV or Samsung Galaxy Tab, and to switch from one screen to another without missing a beat. Samsung and Time Warner Cable also announced a partnership to deliver these enhanced content and navigation options across multiple smart TV screens, without the need for an additional set-top box.

Also during the Samsung keynote address, Hulu CEO Jason Kilar announced for the first time that Hulu is working to bring the Hulu Plus subscription service to select Android phones (running Android OS 2.2). Hulu provided the audience a sneak peek to the new Hulu Plus Android app, which will give consumers exclusive access to full seasons of popular, current TV shows like Glee, Modern Family, The Office, and House, from ABC, Fox, NBC, and more for only $7.99 per month. Hulu Plus subscribers can already watch shows instantly via Samsung connected TVs and Blu-ray players and, in the coming months, on Android smartphones as well.

The partnership with Adobe will open up new opportunities for more than three million Flash developers worldwide and deliver content and applications for entertainment, information services, social networking, gaming and more. Samsung announced that it is the first television manufacturer to support Adobe® AIR® 2.5 for TV, which allows developers to leverage existing code and familiar tools to create and extend applications across Samsung smartphones, tablets and smart TVs. Samsung is also bringing Adobe Flash® Player 10.1 to its smart TV browser, allowing consumers to access millions of sites with rich, Flash based videos, games and other multimedia content.

When combined with the most intuitive user interface on the market, these partnerships will create a more seamless entertainment experience across Samsung’s Smart TV ecosystem. More information about Samsung’s partnership announcements is available at the Samsung CES microsite: www.SamsungCES2011.com.

Align: Products That Blend Seamlessly into Consumers’ Lifestyles
Yoon introduced a new design concept, called “One Design,” centered on the notion that smart TVs should blend seamlessly into their surroundings and more naturally accommodate consumers’ preferences for interacting with their TVs.

“One of the greatest misconceptions people have about smart TV is that it is a PC on a bigger screen,” Yoon said. “But smart TV is still above all a TV, and it needs to give consumers a “lean-back experience” without any hassle and inconvenient keyboards. By letting people easily and comfortably control their smart TVs, Samsung is going to put TV back at the center of consumers’ entertainment experiences.”

This concept was brought to life through the introduction of several new design elements, including innovative, super narrow TV bezels on select products in the 2011 TV lineup that give consumers a larger viewing screen without increasing the size of the TV. This new design concept gives consumers a total immersive viewing experience by allowing the bezel to become almost invisible. Additionally, Samsung demonstrated a new, more intuitive smart TV user interface that is accessible through Samsung’s Galaxy line of smartphones. Among other upgrades, the updated UI features an easy-to-use SearchAll function that can find content across live TV, apps, websites and any devices connected through the Samsung AllShare feature, such as a PC, camcorder, tablet or cell phone.

Amaze: A New Dimension of Enjoyment Through Completely Immersive Viewing Experiences
Outlining Samsung’s belief that consumers crave more realistic and immersive viewing experiences, Yoon announced a number of new content options and innovations for 3D TV, including new 3D innovations for Samsung Smart TVs.

Under a newly expanded strategic alliance, Samsung and DreamWorks have agreed to explore ways to collaborate on the research and development of future technologies related to 3D TV and Smart TV. The two companies also plan to explore a new streaming 2D & 3D VOD service that would make DreamWorks Animation content available for download via the Samsung Apps store beginning in 2011. Further, consumers who purchase a new Samsung 3D TV will gain exclusive access to two of DreamWorks Animation’s new 3D Blu-ray titles, including Megamind, which will be made available in 2011.

Yoon said, “Like Smart TV, content is a key factor for enjoying 3D TV, and we are working hard to secure a wide selection of high-quality 3D content for our customers. By partnering with leading 3D content creators like DreamWorks Animation, we are enabling a complete 3D ecosystem.”

Other new elements in the 3D ecosystem include Samsung’s innovative new 3D audio technology, which takes consumers even deeper into the viewing experience by simulating the height and depth of the audio track. 3D Sound uses technology that can distinguish between sounds that are in the foreground and background of a movie or TV show and then creates an immersive, life-like audio experience. Yoon also noted Samsung’s new 3D TVs and 3D Blu-ray disc players, and announced plans to offer devices like 3D cameras and camcorders that let consumers create their own 3D content. Additionally, Samsung introduced new prescription 3D glasses, designed by Silhouette to be lightweight and stylish to better fit consumers’ viewing preferences. On stage, Katzenberg helped Yoon demonstrate how the glasses could charge wirelessly, eliminating yet another cable from consumers’ living rooms.

Act: Commitment to a Healthy Planet
Through its “Planet First” initiative, which has been recognized for substantially reducing energy usage in consumer electronics, Samsung is honoring its commitment to putting human life at the center of everything the company does. Said Yoon, “Samsung is not only developing breakthrough technologies, but also taking care of the planet wherever we can. This is at the heart of human digitalism.”

Yoon explained how using Samsung products is an eco-friendly act. For example, Samsung’s 2011 LED TVs use up to 40 percent less energy than LCD TVs. Additionally, Samsung was listed number one among global IT companies for Carbon Disclosure Leadership in the Dow Jones Sustainability Index, and for the past two years has received the Energy Star label from the U.S. Environmental Protection Agency and the U.S. Department of Energy. Most recently, Samsung received the CES Eco-Design and Sustainable Technology Innovation Award.

Yoon also described how Samsung is creating a greener future by actively seeking out greener energy sources like solar power to replace gas and petroleum. By 2020 the company will have invested $23 billion on green initiatives.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Corporate News : Samsung Hope for Children and Matthew McConaughey Help L.A. High Schools

Wednesday October 27th 2010 12:56:18 PM

Samsung Hope for Children, a philanthropic initiative of the world’s technology leader, and partners Best Buy and Matthew McConaughey held the first annual j.k. livin Day at Hamilton High School in Los Angeles, CA yesterday. They worked together to help kick off the new school year with healthy living activities and provided upgraded technology and resources for deserving students at large inner-city public schools.


Earlier this year, Samsung and retail partner Best Buy teamed up with Matthew McConaughey to support the j.k. livin foundation, a non-profit organization the actor started in 2009 to serve youth in communities across the U.S. where students might not otherwise have the opportunity to learn about the body and mind connection. By partnering with Communities in Schools (CIS), the nation’s largest non-profit dropout prevention organization, the j.k. livin foundation provides free fitness and wellness after-school programs that offer teens a safe place to learn and improve responsibility, self-esteem, accountability and commitment. Through the CIS program, *98% of all tracked students stayed in school. To help fund these critical after-school programs, Samsung yesterday announced a $300,000 donation to the j.k. livin foundation.

As part of their commitment to help students of all backgrounds with the technological resources to succeed, Best Buy and Samsung gave Hamilton High School, along with neighboring Inglewood and Venice Beach high schools a complete tech makeover including cutting-edge TVs, laptops, cameras, electronic whiteboards and other tools to help teach the next generation. For the past 9 years, Samsung and Best Buy have collaborated on several initiatives that help students and communities across the U.S.

“Through Samsung Hope for Children, we have the opportunity to continue our commitment to making a noticeable difference in our communities in the areas of Health and Education,” said David Steel, EVP of Strategy and Corporate Communications, Samsung Electronics America. “By working with Best Buy and Matthew McConaughey, we are able to raise national awareness and funds for the j.k. livin foundation, a wonderful organization that helps teens lead active lives and make positive life choices empowering them to stay in school and giving them hope for a better tomorrow.”=

“We’re proud to partner once again with Samsung Hope for Children. Samsung’s community outreach aligns perfectly with Best Buy’s @15 program which focuses on connecting and empowering teens,” said Susan Bass Roberts, director of community relations, Best Buy. “Through the j.k. livin foundation we are able to give young adults access to the tools and resources needed to succeed in today’s world and help foster the next generation of leadership and innovation.”

With more than 100 Hamilton High School students in attendance at the j.k. livin day kickoff, Matthew McConaughey and j.k. livin foundation co-founder Camila Alves spoke to the teens enrolled in the voluntary after-school program about how they can improve their physical and mental health through exercise, teamwork, gratitude and make positive life choices that will help them stay in school and get ahead in life. Along with marathon champion Dean Karnazes, McConaughey led the students on a one-mile fun run and exercised with the teens in the school’s new fitness facility.

“I started the j.k. livin foundation to help teens gain confidence, self reliance, and a better attitude through physical and mental wellness after-school programs,” said Matthew McConaughey. “With the help of great partners like Samsung and Best Buy, we’re working to give all kids the opportunity for a healthy lifestyle and I’m excited to continue working with them.”

During the month of October, Samsung and Best Buy partnered to promote awareness for the j.k. livin foundation in stores nationwide. For more information on the j.k. livin foundation mission and objectives, visit jklivinfoundation.org and to help schools in your community now, visit Samsung Hope for Children

To learn more about Samsung Hope for Children initiative visit: www.samsung.com/hope, you can also check out the Samsung Hope for Children Facebook Hope tab at www.facebook.com/SamsungUSA.

Corporate News : SAMSUNG Receives Orders for Monitors Worth 700 million Dollars from U.S. PC Manufacturers

Wednesday August 4th 2010 11:30:22 PM

.1.1 million 17-inch high-definition monitors .Aims to rank no. 1 with 17.9% of world market share in 1996 .Aims to produce 10 million monitors with total sales amounting to US$ 2.8 billion (Seoul) - Samsung Electronics Co. announced today that it has recently concluded major contracts with some of the world? Top 10 PC manufacturers. The company will supply the U.S. based PC makers with 1.1 million 17-inch high-definition monitors worth US$ 700 million. With an aim to sell 2 million high-definition monitors, Samsung will take 15.7 percent of the world market share which is predicted to be 12.7 million units. Although Korea and Taiwan had waged fierce competition to occupy the top spot in the world market share for monitors, both had lagged behind Japan? NEC, Sony and Hitachi when it came to sales of large-sized high-definition monitors. Samsung Electronics, which enjoyed the largest share of the world market and was ranked no.1 for its sale of the 14-inch monitors last year, plans to increase its production of large-sized monitors considerably. This year, Samsung will reorganize its market share by focusing on the production of large-sized monitors, 15 inches and up, to take 62 percent of all monitors produced. Meanwhile, the company will reduce production of the 14-inch monitors to 38 percent, down from last year? 65 percent. With the recently concluded contracts, Samsung monitor sales for 1996 is likely to reach the 10 million mark and will be worth US$ 2.8 billion. As its world market share rises to 17.9 percent from last year? 15.2 percent, the company will continue to maintain its position as the leading manufacturer of monitors in the world. To strengthen its local marketing strategies and production system, Samsung Electronics will expand its scope of production in Great Britain and Malaysia, hasten the construction of its plant in Mexico and restructure the monitor production plant in Korea to accommodate the manufacture of the large-sized products. Samsung Electronics Co., Ltd., headquartered in Seoul, is a world leader in the electronics sector, with operations in more than 70 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Electronics to Achieve W21 Trillion in Sales in 1996

Wednesday August 4th 2010 11:30:22 PM

.Company holds conference for investors on February 8. .Pretax income to stay at 12% on total revenue until 2001. .Bonus issue and dividend increase under consideration. .Strong confidence expressed in semiconductor operations. (Seoul) - On February 8 Samsung Electronics Co. (SEC) held a conference at the Hilton Hotel Convention Center in Seoul to explain its current financial situation and future prospects to more than 500 representatives of institutional investors, individual investors, and persons working in the securities business. Also in attendance were Samsung Electronics Vice-Chairman & CEO Kwang-Ho Kim and other senior members of SEC management. At the conference, Samsung Electronics revealed estimates that its total sales for 1995 came to W16.2 trillion (US$21 billion), with W3 trillion in pretax income (US$3.9 billion). The prediction for 1996 was W21 trillion (US$27 billion) in sales and W3.2 trillion (US$4.2 billion) in pretax income. Samsung officials said that W28 trillion (US$37 billion) in additional investment would be made by 2001 and that the company would achieve a 20% annual growth rate over the period. Total sales for the year 2001 were forecast at W45 trillion (US$60 billion), with exports accounting for US$40 billion. The officials stated that pretax income would be W5.4 trillion (US$7 billion), or 12% of total sales, for 2001. Their vision for the 21st century is for Samsung Electronics to be among the world? top five electronics concerns. Earnings per share is forecast to be W38,000 (US$50) in 1996. That would mean a price-earnings ratio (P/E ratio) of about 3.6 multiples, based on the current share price. Considering that the P/E ratio at other leading electronics and semiconductor companies is between 10 and 15 multiples, the Samsung Electronics?share price is extremely undervalued, according to SEC officials. Samsung Electronics Vice-charirman & CEO is quoted as saying, We are positively considering a bonus issue and paying dividend based on market value in the interest of returning greater part of profits to investors, as the company? income has greatly improved. Current commercial law does not allow us to pay dividends based on market stock value, but we intend to implement this method as soon as it is admissible. Mr. Kim also commented on the prospects for the semiconductor industry, which has been under fire recently. He predicted that the world market would continue to grow at an average of 17% a year, reaching US$330 billion by 2001. He said that a drop in world chip prices was inevitable, but Samsung? high yield and high productivity provide a strong price competitiveness that will allow the company to maintain an pretax income of 12% on total sales. In addition to semiconductors, Samsung Electronics has selected multimedia and information systems as ?trategic business areas?that will lead corporate growth in the 21st century. Concentrated investment will be made in these areas to develop the company into a major world player of the future. Samsung Electronics Co., Ltd., headquartered in Seoul, is a world leader in the electronics sector, with operations in more than 70 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Electronics to Achieve W45 Trillion in Sales, US$40 Billion in Exports by 2001

Wednesday August 4th 2010 11:30:22 PM

Samsung Electronics Co. (SEC) plans to be among the world? top five electronics makers in 2001, with W45 trillion (US$60 billion) in total sales and pretax income at industry leading levels. Samsung held a conference on February 8 to explain its finances. At the conference company officials revealed their 21st century vision: Investments of W28 trillion (US$37 billion) between now and 2001 are to result in an average annual growth rate of 15.8%, making total sales in 2001 W45 trillion (US$60 billion), US$40 billion of which would be in exports. Pretax income for 2001 is to be W5.4 trillion (US$7 billion), or 12% of total sales. Samsung Electronics Vice-chairman & CEO Kwang-Ho Kim predicted that the company would achieve its goal of being among the industry`s top five by (1) improving its business structure, (2) globalizing, and (3) maximizing efficiency. He added that implementing the company`s new corporate culture would make Samsung Electronics one of the world`s best. To improve Samsung`s business structure, multimedia and information systems have been selected (along with semiconductors) as ?trategic business areas to lead corporate growth in the 21st century. Samsung Electronics plans to focus new investment in these two areas and emerge as one of the leaders in each one. R&D and new facilities investment will also continue unabated in the semiconductor area so that Samsung can command the top position in memory products (DRAMs). The company will also continue expanding its world Best (consumer electronics) product lines to achieve the market leading position. Importantly, Samsung Electronics will operate five regional headquarters around the world and continue to establish integrated production complexes overseas. Overseas operations will be completely localized. Work methods, business systems, infrastructure and employee skills will be constantly improved so that Samsung can more quickly provide products that cost less and are of higher quality.

Corporate News : Austin, Texas Named New Home for SAMSUNG Electronics

Wednesday August 4th 2010 11:30:22 PM

(Austin, TX, USA) - Today, Governor George W. Bush and Samsung Electronics formally announced that it has selected a site near Austin, Texas, for its first U.S. semiconductor manufacturing facility. The US$ 1.3 billion semiconductor facility, considered the largest single Korean investment in the United States, will be constructed in Travis County and will create approximately 1000 new high-tech jobs. `The Austin area was chosen because of its many strengths, including a highly educated and experienced local work force, an outstanding semiconductor manufacturing infrastructure, efficient operating costs, and the especially impressive support and welcome from the Governor`s office and local community,` said Y.W. Lee, President and CEO of Semiconductor Business, Samsung Electronics Co., Ltd. `We are looking forward to working with the people of Travis County to build a solid business relationship and establish Samsung as a good corporate citizen and a vital and active member of the community.` Samsung expects to recruit primarily local and state employees to staff the new facility in Austin. They intend to implement special training and educational programs for new hires that will utilize local institutions and range in duration from 3 months to 1 year. Historical data based on employment patterns at the locations of other U.S. semiconductor facilities indicate that at least one other job will be created in the local economy for every employee Samsung hires. `We are proud to be the winner of Samsung`s long search for a perfect home for their new state-of-the-art semiconductor facility,` said Texas Governor George W. Bush. `The new Samsung plant will benefit Travis County and all of Texas by stimulating the growth of existing and new businesses, and that means more than 2,000 new jobs in the state of Texas.` The decision to build near Austin was reached after the completion of a one year process thatn included an exhaustive survey conducted by a professional site search firm and through evaluation of many potential locations. A formal announcement was originally scheduled for 27 September 1995, however, Samsung postponed the press conference in order to finalize internal procedures prior to an announcement. `Although many communities would have made a fine home for our new facility, we were chartered with determining the one site that best met the mix of favorable selection criterion,` noted Mr. Y. W. Lee. `We certainly appreciate the time, effort, and professional level of cooperation that every community we considered put into assisting us with our evaluation process.` Samsung will retain a local design and engineering firm to ensure that its new facility fully complies with all local construction codes and regulations, and will start negotiations with local construction companies with the goal of selecting contractors by the end of February 1996. Samsung plans to break ground during the first quarter of 1996, complete construction by the second quarter of 1997, and begin production during the fourth quarter of 1997. `Our new U.S. facility will be equipped with the most advanced semiconductor manufacturing equipment available,` said Mr. Y. W. Lee. `As we go forward, we plan to upgrade the plant on a regular basis so that we can maintain the ability to serve the U.S. market with our industry-leading process technology.` Regarding the future expansion of the manufacturing capacity, Mr. Y. W. Lee said, `Even though it is pre-mature to say, we have a long-term plan to build several manufacturing facilities in Austin. But it will be dependent upon market situation and the successful operation of the initial operations.` Samsung will use the facility to produce advanced semiconductor products, including 16 an 64-megabit Dynamic Random Access Memories (DRAMs). The market for memory prroducts is currently expanding at an unprecedented rate, fueled by both the growth of the computer industry and the increasing popularity of memory-intensive applications such as high-end graphics and multimedia. Samsung`s new plant will utilize .35 to .3 micron technology with 8-inch wafers in a Class 1 clean room. Recently, Samsung completed the prototype circuit design for the world`s first 1-gigabit Synchronous Dynamic Random Access Memory (SDRAM) chip, considered the next major breakthrough in the semiconductor industry. The completion of the semiconductor fabrication facility will be a major step in Samsung`s Globalization Plan, which calls for establishing manufacturing resources in the markets Samsung serves.

Corporate News : SGS-Thomson to Share Technology with SAMSUNG

Wednesday August 4th 2010 11:30:22 PM

.Arrangement focused on core multimedia areas. .Samsung to get technology for 16-bit DSP and 32-bit microcomputer. .Technology to be applied to super-fast information systems, multimedia products. .Samsung to move into new high-growth, future-oriented areas. (Seoul) - Samsung Electronics Co. (SEC) has concluded a strategic technology licensing agreement with SGS-Thomson Microelectronics N.V., a leading semiconductor maker in France, in order to strengthen Samsung? non-memory business and to develop new, future-oriented areas with high growth potential. Samsung officials revealed that their strategic arrangement with SGS-Thomson, a leader in microprocessors, is related to core technology for 32-bit microcomputers and 16-bit digital signal processors (DSPs), critical components for super-fast information systems and multimedia products. The 16-bit DSP technology being received from SGS-Thomson covers the compression and playback of digitized sound and video data in multimedia products. Its features include low power consumption (3.3 volts) and high-speed processing (25 nanoseconds). DSP technology is being applied to an ever-expanding range of areas, to include information systems, consumer electronics, computers and military communications. This know-how will enable Samsung to play an active role in a market that is estimated to be worth US$ 11 billion a year by 1999. Meanwhile, the 32-bit RISC (Reduced Instruction Set Computer) technology that Samsung will get in this arrangement with SGS-Thomson is related to low power (60 MHz), super high speed and high performance. The know-how also supports simultaneous processing of telecommunications functions with external systems. Samsung Electronics expects to apply the new technology to set top boxes for Video On Demand and for Global Positioning Systems (GPS). These products are scheduled to be in full production from 1997. The technology will also be important for the company to advance into super-fast information systems of the future. Last year Samsung Electronics entered into a technology sharing arrangement with Siemens AG concerning smart cards. This latest tie-up with SGS-Thomson is the second for Samsung with a European company. SGS-Thomson Microelectronics N.V. is a global independent semiconductor company that designs, develops, manufacturers and markets a broad range of semiconductor integrated circuits (ICS) and discrete devices used in a wide variety of microelectronics applications, including telecommunications systems, computer systems, consumer products, automotive products and industrial automation and control systems. Samsung Electronics Co., Ltd. is the world? leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate (?5 estimations). Among the industry? fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year.

Corporate News : Interactive Set-Top PC

Wednesday August 4th 2010 11:30:22 PM

.Enables users to enjoy interactive TV via their PC. .Supports Video-CD and MPEG overlays. (Seoul) - Samsung Electronics Co. (SEC) has developed a personal computer that has a TV set-top-box capacity built in on a single board (model name: SSP-1000). The new product retains the original PC functions while allowing users to enjoy interactive TV. Accordingly, people will have access to high-quality multimedia services via their PC. The products is designed to operate in dual modes - Windows ?5 and Windows 3.1 as well as OS/9 by Microware Co. The PC can receive compressed audio/video/graphics data with MPEG-1 (1.544 Mbps) picture quality. A two-way function allows users to select from a menu and send commands to a video server. A new-generation MPEG chip is built in, so users can watch Video-CD without having to install an MPEG card. An overlay function makes it possible to ?apture?important images, expand them, contract them or edit them. All functions can be operated by remote control. In Korea, the set-top PC can be hooked up to the Video Dial Tone service by Korea Telecom and the information superhighway being promoted by the Korean government. Industry watchers predict that interactive TV services will be fully available in the US within the next 3-4 years, so demand for this product is expected to expand rapidly. Last year, over 4 million PCs with MPEG cards were sold in the US only. Samsung Electronics has developed an MPEG-1 class product and now has the basic technology to support MPEG-2. Currently the company is working on the development of high-performance products that can be connected to ATM systems, which will be the link to superfast data transmission networks of the future. Samsung Electronics Co., Ltd., headquartered in Seoul, is a world leader in the electronics sector, with operations in more than 70 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : '2nd-Generation` 64M DRAM in Mass Production

Wednesday August 4th 2010 11:30:22 PM

Now, company officials reveal that they are first in the industry to ship out mass quantities of the 2nd-generation device, which is made with 0.32-micron processing technology. The improved version operates on a low 3.3 volts and processes information at a very fast rate of 50 nanoseconds. A 16-byte wide function has been added to the 2nd-generation device making it possible to process large amounts of data more quickly. This feature satisfies demand by makers of systems that require very large memory apacities. Company officials believe that the improved 64M DRAM will soon replace 4M DRAMs and 16M DRAMs as the market leader. The 64M DRAM is principally used -more- in the main memory of large-capacity systems such as multimedia and HDTV. Its use is expanding rapidly and its market is expected to mature by 1998 or 1999. Annual world demand by the turn of the century is forecast to be around US$ 31 billion. According to DataQuest (October 1995), the average price for 64M DRAMs in 1996 will be US$ 309. Samsung Electronics is now in a position to be the market leader in three memory chip categories - 4M, 16M and 64M DRAM. Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate (`95 estimates). Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year. The size of DRAM market and average market prices: (million, US$)

Item   1995 1996 1997 1998 1999 4M Market size 1,315 1,062 812 434 209 DRAM Average price 13.21 12.99 10.45 7.75 6.95 16M Market size 312 724 1,090 1,145 918 DRArM Average price 51.77 48.95 36.10 26.70 23.00

Corporate News : More Optical Cable for Czech Project

Wednesday August 4th 2010 11:30:22 PM

.Samsung wins order to supply 2,649 additional kilometers. .Initial supply was 3,659 kilometers. .Samsung is to supply 84% of the 7,500 km total for the project. .Samsung has the ?reen light?to advance into the rest of the Eastern Europe telecommunications infrastructure market. (Seoul) - Samsung Electronics Co. (SEC) was recently selected to supply 2,649 kilometers of optical cable, worth US$ 8 million, to the Czech Republic. SEC Information Systems Division Chief, Mr. Yong Bok Lee, and SPT Telecom President, Mr. Novak, were in Prague February 2 to sign the supply agreement. Samsung Electronics has already completed supply of 3,659 kilometers of optical cable to the Czech Republic last year, so with the signing ceremony of the second agreement. Samsung will supply a total of 6,308 kilometers, or 84% of the total 7,500 kilometers to have been laid in that East European country. Other companies participating in the tender for the additional supply contract were: AT&T (US), Alcatel (France), Siemens (Germany) and a local company. Samsung was selected in just 12 days after the bids were submitted, making this one of the shortest international tender ever. This project is unprecedented in that SPT Telecom finalized the contract using only its capital and not relying on outside sources such as the European Bank for Reconstruction and Development (EBRD) for funds. According to Samsung Electronics?spokesperson, ?he short time it took for the Czech Telecommunications Ministry to make its final selection in this tender is testimony to Samsung? exceptional product quality, includind the ltra-low-loss maintenance?technology, that has allowed the company to satisfy very demanding European standards. SPT Telecom, in a move to privatize operations, sold 27% of its stock, worth US$ 1.45 billion, to the Telsource Consortium (consisting of Netherlands PTT and Swissr Telecom). The company since then has rationalized operations and is now playing a pivotal role in the modernization of the Czech telecommunications network. Since 1992, the number of people in the Czech Republic with telephones has increased about 10% a year. The government plans to spend US$ 4.48 billion over the next five years on upgrading its telecommunications infrastructure. Samsung Electronics plans to take advantage of its close ties with SPT Telecom in supplying optical cable to move into the supply of automatic switching systems, worth tens of millions of dollars. The Czech Republic can also serve as a bridgehead into the rest of the Eastern European telecommunications market for Samsung. The company officials believe that the new supply contract in the Czech republic will mean more business opportunities in Finland, Poland, and Macedonia. Meanwhile, Samsung Electronics has also been selected as the first foreign supplier of cable by Norway Telecom. According to the company spokesperson, ?rospects look bright for Samsung-made telecommunications equipment in this part of the world. Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 70 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Develops 3-D Graphics Controller Chip

Wednesday August 4th 2010 11:30:22 PM

(Seoul) - Samsung Electronics Co. (SEC) has created the technology to make three-dimensional graphics imagery. The breakthrough is expected to significantly boost the development of multimedia-related technology in Korea. The 3-D graphics controller chip R&D project began in 1994 and cost about US$ 1.4 million to complete. The research project has netted key technology for Samsung Electronics to produce 3-D still pictures, moving pictures and multimedia images. To date this key component has only been developed by a handful of specialized companies around the world. The 3-D graphics controller is used in the video accelerator of various multimedia products such as graphics cards for desktop PCs, 3-D game products and set top boxes. Its functions include Gouraud Shading (a way of representing an object`s color) and Texture Mapping (a way of creating the 3-D sensation). Importantly, the 3-D graphics controller chip has recently been adopted for 64-bit video memory interface with Peripheral Component Interconnect (PCI) interface, which has been expanding with the growth in high-performancecomputers. The device can support video memories with capacities of up to eight megabytes. Nintendo, Sega, Sony and other game products makers have already come out with software for three-dimensional games. They are also expected to unveil3-D game software for high-performance computers this year. Thesedevelopments are expected to result in a rapid expansion of this market. Samsung Electronics` new device not only has outstanding 3-D graphics functions, it has high added value. Similar chips on the market are nowselling for US$ 40 apiece, and the devices are forecast to become a leading item in the non-memory chip market. Annual world demand of 3-D graphics controller chips by 1998 is forecast to be around US$ 5 billion. Estimated market size of 3-D graphics controller chips: 1996 83 million chips 1997 96 million chips 15.7% increase 1998 124 million chips 29.2% increase In the first half of this year, Samsung will begin mass producing the new 3-D graphics controller chip for initial supply to Korean makers of PCs, graphics cards and game products. By the end of 1998, Samsung aims to beranked among the top three manufacturers of 3-D graphics controllers with 25% world market share. Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate (`95 estimates). Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year.

Corporate News : SAMSUNG to Join InterDigital and Siemens Telecommunications Alliance

Wednesday August 4th 2010 11:30:22 PM

InterDigital UltraPhone digital wireless local loop (WLL) telecommunications products and InterDigital patents, including its Code Division Multiple Access (CDMA) patents will be licensed to Samsung, together with its proprietary Broadband Code Division Multiple Access B-CDMA? air interface technology. Samsung has agreed to make a financial contribution to InterDigital in excess of US$35 million (of which approximately one-half constitutes royalty payments), which after application of certain Korean taxes and transaction costs is expected to result in a net amount of approximately US$28 million. Payment and final transaction effectiveness are subject to receipt of Korean regulatory approval, which is anticipated to take approximately 45 days. Approximately 60% of the total amount is due to be paid upon regulatory approval, with the remaining portion paid on or before June 15, 1996. Samsung will also provide 35 engineering man-years to the alliance for the development of B-CDMA technology. Samsung will participate, together with InterDigital and Siemens AG, in the development of B-CDMA technology and digital wireless access products. An initial objective is to create a B-CDMA based WLL product. The eventual objective is to establish B-CDMA technology as a worldwide standard for Personal Communications Services (PCS). InterDigital defines ?rue PCS# to provide bandwidth on demand: from ISDN to multimedia, including high-speed data, high-fidelity audio and video. UltraPhone technology will also be transferred to Samsung, enabling it to manufacture and sell privately labeled systems. InterDigital and Samsung anticipate that with Samsung? expertise in low cost, high quality manufacturing it may become a significant UltraPhone supplier to InterDigital. InterDigital and Siemens have amended their agreements of December 16, 1994 to include Samsung in the B-CDMA development program and to facilitatre the broad technology sharing and close working relationship anticipated by these recent agreements. William J. Burns, Chairman of the Board and Chief Executive Officer of InterDigital, and Yong Ro Song, Vice President of the Information Systems Business of Samsung Electronics, stated that the Samsung agreements were the result of an extensive evaluation by InterDigital, Samsung and Siemens of the complementary strengths provided by this relationship. Mr. Song further commented that the strong mandate of the government of the Republic of Korea, and the desire of Korean telecommunications operators to be leaders in the implementation of advanced WLL and PCS technology, could provide tremendous opportunities for B-CDMA technology. Samsung believes that B-CDMA products will fill this need in a manner which cannot be achieved by other more narrowly-based technologies and InterDigital believes that through Samsung as an equipment manufacturer and supplier it will be favorably positioned to take advantage of these opportunities. Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 70 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Establishes Software Center in India

Wednesday August 4th 2010 11:30:22 PM

.SISO to develop application software for semiconductors, information systems, multimedia products and computers .At least 20 Indian engineers to be hired by the end of this year .Center to promote advanced technolgy exchanges between Korea and India. Samsung electronics Co. (SEC) has set up Samsung India Software Operations (SISO) in Bangalore, India, opening a new chapter in advanced technology exchanges between Korea and India. SISO is the first R&D center to be established in India by a Korean company. The center will hire local engineers to work on joint developmet projects. The locally-hired technicians will also receive specialized training from SEC and dispatched to work at the Head Office in Korea. SEC plans call for developing key research centers covering application softwares for four main areas -- semiconductors, information systems, multimedia products and computers. As part of the plan, at least 20 Indian engineers will be hired by the end of this year to work at SISO, while SEC will send at least ten of its Korean researchers to India. According to Jung-Yeol Kim, head of SISO, "we will invest an additional US$5 million by 1998 and plan to promote joint research projects with advanced local organisations such as the Indian Institute of Science (IISc) and the Indian Institute of Technology (IIF). Our ultimate goal is to develop low-cost software that is appropriate for local markets. The Bangalore area, known as "Asian's Silicon Valley," is a hub for high technology in India. The Indian government has designated the region as a "Software Technology Complex " and is inducing leading overseas companies to set up operations there. Already, such powerhouses as Motorola, HP, Oracle, Siemens, IBM and TI have come to Bangalore. SEC's arrival is expected to bring other Korean enterprises.

Corporate News : SAMSUNG Electronics Makes Major Move into India

Wednesday August 4th 2010 11:30:22 PM

.SISO to develop application software for semiconductors, information systems, multimedia products and computers .At least 20 Indian engineers to be hired by the end of this year .Center to promote advanced technolgy exchanges between Korea and India. Samsung electronics Co. (SEC) has set up Samsung India Software Operations (SISO) in Bangalore, India, opening a new chapter in advanced technology exchanges between Korea and India. SISO is the first R&D center to be established in India by a Korean company. The center will hire local engineers to work on joint developmet projects. The locally-hired technicians will also receive specialized training from SEC and dispatched to work at the Head Office in Korea. SEC plans call for developing key research centers covering application softwares for four main areas -- semiconductors, information systems, multimedia products and computers. As part of the plan, at least 20 Indian engineers will be hired by the end of this year to work at SISO, while SEC will send at least ten of its Korean researchers to India. According to Jung-Yeol Kim, head of SISO, "we will invest an additional US$5 million by 1998 and plan to promote joint research projects with advanced local organisations such as the Indian Institute of Science (IISc) and the Indian Institute of Technology (IIF). Our ultimate goal is to develop low-cost software that is appropriate for local markets. .Upon Indian government approval, a 100%-owned holding company will be established. .Total investments of US$ 629.6 million are to make Samsung one of the topthree electronics makers in India by 2005. .The operations are to cover everything from parts and components to finished products. (SEOUL) - Samsung Electronics Co. (SEC) has decided to establish a wholly-owned holding company in India that will spearhead a US$ 629.6 million local production and sales operation covering color picture tubes, electric and electronic parts as well as finished consumer electronics products. On February 26, Samsung Electronics?Chairman Jin-Gu Kang held a press conference (for local and foreign press) in New Delhi to announce SEC? plans to make a major move into India. At the press conference, it was revealed that Samsung had applied for Indian government permission to make a large-scale investment in that country and that SEC? current move comes on the heels of receiving that permission. Out of the total planned investment of US$ 629.6 million, Samsung will directly put in US$ 200.2 million of its own money. The remaining US$ 429.4 million will be raised among joint venture partners and banks. The holding company, which will be formally established during 1996, will eventually produce and market color TVs, refrigerators, washing machines, microwave ovens, PABX (private automatic branch exchange), paging systems, TDX (time division exchange), other telecommunications systems, pagers, keyphones, cellular phones, facsimile machines, monitors, personal computers, color picture tubes, tuners and other electronic parts and components. The Indian electronics market is growing at least 15% annually and is expected to be some US$ 27 billion, the same scale as the current annual Chinese market, by 2005. Samsung Electronics is planning this kind of large-scale investment in order to be amrong the top three electronics makers in India at that time. The company expects its annual sales to be US$ 700 million in 2000 and to reach US$ 1.5 billion by 2005. In the first stage (to the end of this year), the holding company and a new software development center will be established and the foundation for expanded investment will be in place. The company will steadily expand into the production of consumer electronics products, information systems hardware and parts throughout the second stage (to 1999), and in the third stage (by 2000), a unified strategic operation will be in place. Samsung Electronics founded a local sales & production subsidiary in India last year, and that company is now in full operation. Samsung recently set up a software development center and plans to have a color TV plant in operation in the second half of this year. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.The Bangalore area, known as "Asian's Silicon Valley," is a hub for high technology in India. The Indian government has designated the region as a "Software Technology Complex " and is inducing leading overseas companies to set up operations there. Already, such powerhouses as Motorola, HP, Oracle, Siemens, IBM and TI have come to Bangalore. SEC's arrival is expected to bring other Korean enterprises.

Corporate News : SAMSUNG Electronics Exports CDMA Hardware

Wednesday August 4th 2010 11:30:22 PM

. Will help Russia adopt the international standard for cellular phones. . Puts Samsung in a position to participate in the Russian national telecommunications network modernization project. (SEOUL) - The next-generation digital cellular phone system being adopted in Korea is now being exported. Samsung Electronics Co. (SEC) has signed an agreement to supply the code division multiple access (CDMA) system to Russia, putting the company in a strong competitive position in the world market. This is the first export of a CDMA system by any company in the world. The US$ 2 million contract was signed in Moscow on February 27 with IV Telecom Co., an integrated telecommunications service company run by the Russian state of Ivanovo. IV Telecom is headquartered in the city of Ivanovo, which has a population of 600,000. The agreement calls for the supply of two CDMA switching systems and base stations, along with supporting terminal equipment. The systems are the same models that Samsung is supplying to Korean cellular telephone service companies. This means that Samsung's CDMA hardware has been recognized for international quality, while the degree of success of Korea's digital telephone service will have an impact on the volume of future exports of this system. The Russian government plans to choose CDMA as the national standard for cellular phone service. With Samsung being the first to export the system, there is a strong possibility that the Russians will opt for the Korean-made version of CDMA system. Samsung Electronics officials also believe that they are now in a favorable position to take part in the 10-year Russian Telecommunications Modernization Plan. Critical factors in determining who gets chosen by the Russian government to take part in the US$ 55 billion project include whether a company makes telecommunications hardware locally and whether a company has experience in telecormmunications systems in their own country as well as in overseas markets. Samsung has already formed a joint venture called DCN (Dagestan Cellular Network Co.) with Svyazinfon Co. of the Dagestan Republic that supplies analog cellular telephone service. With the latest export agreement, plans call for DCN to also provide digital cellular service. Furthermore, in 1995, Samsung formed a joint venture with the Russian company Crosna to produce telecommunications hardware in Moscow. In this connection Samsung officials are now in contact with telecommunications service companies in the "Golden Ring Industrial Belt" (Yarcslav, Suzddal and Vladimir states), with a combined population of 10 million. The area is seen as having a strong potential demand for CDMA systems. Talks are also going on with companies in Pskov, which is in western Russia, as well as in Vladivostok and Sahalin, in the Russian Far East. IV Telecom is involved in full range of services (standard, cellular, telegraph) and operates in the capacity as a provincial telecommunications ministry. The large company, which employs 7,000 persons, is currently preparing to offer Samsung's paging system and pager services in addition to moving into the digital service business. If the Russian government makes CDMA the national standard for cellular phones (a decision to be made by the end this year), IV Telecom plans to purchase US$ 6 million in additional hardware to build a network serving 15 cities in Ivanovo State. The current standards for Russia's digital cellular telecommunications are GSM and NMT 450, used in Europe. The government indicates it plans to add CDMA as a standard and is strongly considering the purchase of foreign-made hardware. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countrires. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Electronics Posts 165% Rise in 1995 Net Profit

Wednesday August 4th 2010 11:30:22 PM

Net profits increased 165%, to 2.5 trillion won (US$3.2 billion), compared with a profit of 945 billion won (US$1.2 billion) a year earlier. Remarkably, net profits came to 15.5% of total sales, a figure that is one of the highest one in the industry. Earnings per share in 1995 was a phenomenal 39,180 won. Samsung Electronics?record high sales and profits can be mainly attributed to an increase in the amount of memory installed in electronics and computers in 1995. Revenue increases were also achieved from considerable growth in global telecommunications systems sales and increased consumer electronics sales in Korea. By sales divisions the last year? sales can be broke down the following way: Consumer electronics recorded sales of 4.5 trillion won and telecommunications division reached 2.8 trillion won. Most impressive, however, was the semiconductor and computer division which recorded sales of 8.9 trillion won, an increase of 66% compared to the previous year. Furthermore, exports last year came to US$14.6 billion making Samsung Electronics the largest exporter in Korea. Accordingly, Samsung Electronics accounted for 12% of total Korean exports (US$125 billion in 1995). Samsung Electronics Co., Ltd., headquartered in Seoul, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. Samsung Electronics employs over 70,000 people worldwide.

Corporate News : SAMSUNG Electronics and SGS-Thomson Microelectronics Extend Micro Agreement

Wednesday August 4th 2010 11:30:22 PM

(SEOUL) - Samsung Electronics Co. Ltd. (SEC) and SGS-THOMSONMicroelectronics (NYSE:STM) today announced an extension to their recentagreement on the development and sourcing of micro cores. The agreement hasbeen enlarged to include a license to design and manufacture products basedon SGS-THOMSON's ST20 32-bit micro core, which was designed specifically forhigh volume, embedded control applications. Designed for use in equipment such as computer peripherals, portablecommunications and consumer electronics, the ST20 is a powerful micro corethat can be combined with other functions using advanced 0.5 micronmanufacturing to create dedicated ICs for specific applications. This,combined with the software efficiency of the ST20 and other features, makeit ideal for cost-sensitive applications. According to market analyst Dataquest, demand for powerful micros forembedded applications(a) is growing at a rate of 43.9% per year between 1994and 1999 and the market will be valued at $6.7 billion in 1999. In Januarythis year the two companies announced a cooperation in the long-termdevelopment of micro cores, which are key elements in many applicationsincluding emerging high volume markets such as set-top boxes, multimedia PCsand mobile communications. They also announced a license for SEC to useSGS-THOMSON's D950 DSP core, coupled with a reciprocal second sourcingagreement for products based on this family of cores. Announcing the extension to the agreement, Ho-Moon Kang, General ManagingDirector of SEC's Micro Division and Philippe Geyres, Vice President ofSGS-THOMSON's Programmable Products Group, noted that both companies expectto gain major benefits from their cooperation, which will establish the ST20as an industry standard for high performance, 32-bit embedded controllers.In particular SGS-THOMSON's Philippe Geyres comments, "Our customers, whohave chosen the ST20architecture and productts will welcome this cooperation which allows theexpansion of the product offering and the manufacturing capacity." Both companies will collaborate in the further development of the ST20family, by expanding the application libraries and the software developmenttools. Since its introduction last year, the ST20 micro core has beensuccessful in a number of high volume consumer applications, includingdigital set-top boxes and global positioning system (GPS) receivers. Unlikeconventional microprocessors, the ST20 core offers a number of technicalfeatures that reduce total system cost - a key parameter for consumerelectronics' manufacturers. The combination of joint development and high volume sourcing from two majorsemiconductor companies offers customers the advantage of standardization,and high integration efficiency, leading to cost effective products.SGS-THOMSON is currently manufacturing products based on the ST20 core atits 200mm (8-inch) wafer fab in Crolles, near Grenoble, France. SEC willmanufacture ST20-based products at Kiheung in Korea. Samsung Electronics Co. Ltd. is one of the world's leading manufacturers oftop quality products such as memory chips, computers, communication systemsand HDTV. In 1994, the company developed the world's first prototype 256MDRAM and was ranked world's first in memory business. The company is givingits priority to customer satisfaction and development of high performancemicrocontrollers, LSI for multimedia, DSPs, power ICs, GaAs and nextgeneration memorychips. SGS-THOMSON is a global independent semiconductor supplier listed on the NewYork Stock Exchange (NYSE: STM) and on the Bourse de Paris. It designs,develops, manufactures and markets a broad range of semiconductor integratedcircuits (ICs) and discrete devices used in a wide variety ofmicroelectronics applications, including telecommunication systems, computersystems, consumer prodructs, automotive products and industrial automationand control systems.

Corporate News : SAMSUNG Mass Producing CDMA-Terminals

Wednesday August 4th 2010 11:30:22 PM

. Annual production capacity to reach 1.5 million units by 1997. . Company to simultaneously pursue domestic sales and export. . Localized production of parts and components being promoted. . "Super-slim" model weighs only 175 grams, and is 172 cc. (SEOUL) - Samsung Electronics Co. (SEC) has completed the installation of a production line dedicated to CDMA hand-held phones at its Kumi complex in Korea. The line went into mass production March 14 with an initial annual capacity of 500,000 units. Samsung plans to expand production to 1.5 million units a year with the addition of a second plant at the same location in order to meet an expected demand for CDMA terminal equipment. The product (model name: SCH-100) was developed by 30 researchers at a cost of W8.5 billion (approximately US$ 11 million). The super-slim (172 cc) phone weighs just 175 grams, the lightest CDMA terminal in the world. Samsung Electronics has already developed the multilayer circuit board, high-frequency amplifier, LCD module and SRAM needed to produce this item. The company plans to have the capability to produce the CDMA modem and base band chip set, and radio frequency (RF) ASIC by 1997. Samsung Electronics is working closely with other Samsung Group affiliates (Samsung Electro-Mechanics Co. & Samsung Display DevicesCo.) to develop and mass produce related parts and components as quickly as possible in order to boost product competitiveness. Currently Samsung is locally producing 20% of the phone unit. In 1997 the local production ratio will be 50% and will go to 75% by 1998. To make this happen, Samsung plans to invest additional W30 billion (US$39 million) in R&D over the next three years (until 1998). On April 1, Shinsegi Telecom Co. in Korea will begin offering commercial CDMA (digital telecommunications) service in Seoul and Taejon, joining Korea Mobile Telecom in this business. Domestic annual dremand for phones is expected to be 1.25 million units in 1998, as Koreans switch over from analog to digital cellular phone service. Moreover, commercial CDMA service is scheduled to begin in the US the third quarter of this year. US demand for CDMA phones is forecast to be 400,000 in 1996, 1.06 million in 1997 and 2.24 million in 1998. Therefore, Samsung is positioning itself to be an early leader in the export of CDMA equipment to the world market by pursuing aggressive marketing and product development activities. The CDMA hand-held phones being sold in the Korean market have a dual mode function that makes them compatible with both analog and digital systems. They feature a large (3 lines of characters, 2 lines of icons) LCD that indicates signal (radio wave) strength, battery reserve, the receipt of voice messages, whether the user is in a CDMA service region, reserved time and current time. Conventional batteries can on average operate for 60 minutes of telephone conversation or 21 hours on standby. The battery used in the Samsung product has a greatly improved capacity of up to 180 minutes of phone service or 65 hours on standby. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Breaks Ground in Austin for First U.S. Facility

Wednesday August 4th 2010 11:30:22 PM

Back-to-back events dramatize Samsung? commitment to North America Samsung Austin Semiconductor officially broke ground today for its US$ 1.3 billion semiconductor manufacturing facility amidst hoopla from cheerleaders, bands and a Texas-style rodeo. The groundbreaking in Austin was the first of back-to-back events planned by Samsung in North America. Samsung executives travel to Tijuana, Mexico later to celebrate the opening of a US$ 213 million manufacturing complex opining scheduled for Friday. (3/29 ) American, Korean, Texan and Samsung flags flew high above the heads of 26 equestrians riding matching palominos as guests watched the beginning of the groundbreaking ceremonies. Samsung chose the theme ?Good corporate Citizen?for the day? events and demonstrated their intent by inviting more than 800 Texas dignitaries and neighbors including a nearby retirement home, Buckner Baptist Villas. Samsung will be a major contributor to the community and a good friend to our neighbors,? said Vice Chairman K.H. Kim as part of his greeting to dignitaries and guests. ?Our managers will listen carefully to the concern of our neighbors and do our best to respond to these issues. State Senator Gonzalo Barrientos welcomed Samsung to Austin with these words, ?On behalf of Texas we are pleased that Samsung will now call Austin home. We look forward to many years serving as your partner. Attendees also heard more details of Samsung? plant from Sung Lee, President of Samsung Austin Semiconductor and its newly selected design firm, Lockwood Green of Seattle, Wash. Lockwood Greene will work with the Austin-based architectural firm of Graeber, Simmons & Cowan. Samsung plans to select a construction firm shortly who will work in cooperation with Samsung? own construction group. Jose Guerra of Jose Guerra Incn. will provide structural engineering services. Samsung plans to fast-track the project by completing construction and installing equipment in the second quarter of 1997. The new plant will produce advanced semiconductor products, including 16 and 64 M DRAMs. During the groundbreaking, Samsung officials recognized three people with special awards for their outstanding contribution to the project. Receiving recognition were : Martin DeBussman, Project Manager and site consultant for the Greater Austin Chamber of Commerce; and Diana Granger, attorney for Akin Gump Strauss Hauer & Feld. Groundbreaking remarks also were delivered by Janet Klotz, President of the North Growth Corridor Alliance Neighborhood Association. The traditional turning of the dirt by dignitaries and Samsung officials concluded the groundbreaking ceremonies. Guests were then treated to a Texas-style rodeo and a barbecue lunch. Entertainment during the luncheon was provided by country music star Chris Wall. Many of those in attendance at the groundbreaking celebrated Wednesday night during an invitation-only dinner reception at the Four Season Hotel hosted by Samsung. The reception was highlighted by the exchange of gifts between Vice Chairman K.H.Kim and Mayor Bruce Todd. Samsung? gift to the city was a replica of a Kobukson ( or Turtle Ship ) built in 1591 by Admiral Yi Sun-Shin as the first iron clad war ship in the world. Mayor Bruce Todd presented the Vice Chairman with a hand-carved-pen from the Treaty Oak, an Austin landmark. Guests enjoyed entertainment from Samsung? drum and dance troupe flown in from Korea and from popular country music performer, Jerry Waker. Samsung Semiconductor Project Fact Sheet

Corporate News : SAMSUNG Opens Integrated Plant in Tijuana

Wednesday August 4th 2010 11:30:22 PM

.Over US$ 200 million investment : 2,300 jobs created .Vertically integrated operation includes components and finished products .Samsung responds to NAFTA : 75 % of production goes to the US (Tijuana, Mexico) - Eight years after beginning operation in Mexico, the Samsung Group inaugurated Samsung Tijuana Park, a vertically integrated production site that represents total investments for US$ 200 million. Samsung Electronics, Samsung Display Devices and Samsung Electron Mechanics started simultaneously producing color TVs and TVCRs, color picture tubes and tuners among other products. Mr. Kwang-Ho Kim, Vice Chairman and CEO of Samsung Electronics Co., Ltd., switched on the company's plant, initiating the production of 1.5 million TV sets a year. Mr. Kim stressed that Samsung is now positioned as a strong competitor in the North American and Latin American markets, and that Samsung Electronics will be the world's fifth largest electronics company by the year 2000. With an initial 2,300 employees, Samsung Tijuana Park is the first step to an ambitious integrated complex that by the year 2000 will employ more that 9,300 workers and represent US$ 3 billion worth of annual sales ; total investment plans amount to an additional approximate of US$ 580 million. The Park, that encompasses 660,000 square meters, lies in the El Florido industrial estate, 19 kilometers from the US border. Another culminating moment at the ceremony was the dedication of the Samsung Theme Tower, called the " Leadership" tower, a tubular steel monument specially designed to symbolize Samsung's hope for its Tijuana project. According to Statement by Samsung, it represents "power '" and " Progress" spiraling upward " to lift us into the 21st century". It says the tower is a reminder " of our goal to be a corporate leader- first in quality, first in excellence, and first in the eyes of the world." The Samsung Leadership Tower is constructed form more than 20 tons of structural tubular steel and stands 23 meters in height. It is crowned with an illuminated 6.5 meters wide Samsung logo. Because of its special design, the tower changes in appearance when viewed from different angles; It appears more solid from the front, and more open from the side. Unlike traditional " Maquiladora" assembly plants south of the Mexico-US border, Samsung Tijuana Park will be sourcing most of its materials locally, some with the help of subcontracted Korean suppliers that are beginning to set up operations in the Mexican city of Tijuana. By the year 2000, almost 905 of all materials will be procured locally. To the Mexican government, represented at the opining ceremony by President Emesto Zedillo and Secretary of Commerce Herminio Blance, Samsung's new plant in Tijuana is the confirmation that the country continues to offer very favorable conditions to foreign investors despite recent economic setbacks.

Corporate News : SAMSUNG`s CDMA System World`s First to be in Commercial Service

Wednesday August 4th 2010 11:30:22 PM

Samsung signed a contract with Shinsegi in March 1995 and delivered two mobile CDMA switching systems, 16 base station controllers and 149 base station controller and 149 base stations to the mobile telecommunications company after just 13 months. In the first stage, 100% digital telephone service is available in Seoul, Kyunggi Province and Taejon. The CDMA service is scheduled to be available nationwide as of January 1997. The digital system provides much better call success rates and much less cross-channel interference than analog systems currently in service. The network provided by Samsung is the first ever CDMA-based system to go into operation. Outside Korea, Hutchison Co. is test-operating some 80 base stations, supplied by Motorola, in Hong Kong. In February, SEC signed an agreement to export CDMA equipment to Russia, and now the company is aggressively marketing the new system in the US and China. Samsung also recently went into mass production of CDMA cellular phones and expects to be manufacturing 8 million units a year by 1998. SEC's four-year CDMA system R&D project involved over 1,200 researchers and cost US$ 200 million. Company officials expect this opening of Shinsegi's commercial service to put them in a leading market position. What is CDMA ? Concept : Qualcomm Inc. of the US applied technology that spreads the spectrum of the signal over a wide bandwidth. The digital cellular system allows multiple users to share the same frequency at the same time. Advantages : 1. High traffic volume : Many base stations can utilize the same frequency, yet call interference is small. CDMA technology can increase the current analogue cellular network capacity by at least ten times. 2. High quality services possible : Crossed signals, noise and call cut-offs are virtually non-existent; access from regular phones to ceellular phone is very easy. 3. Outstanding security : The analogue signals are digitized, allowing them to be codified and spread out over wide spectrum. This limits the possibility of wire tapping, while a user-specific pseudo noise (PN) code enhances privacy. 4. High quality data services possible : Since all signals are in a digital format, offering data services is facilitated, and these services are high quality given the very low call cut-off rate. 5. Smaller, lighter terminals possible : The CDMA cellular phone set is made mostly of application-specific ICs. They operate on low power, so they can be made smaller and lighter than their analogue counterparts. They also last a long time.

Corporate News : SAMSUNG in Chinese Pager System Business

Wednesday August 4th 2010 11:30:22 PM

Samsung Electronics will supply US$25 million worth hardware, including 110 paging systems each with the capacity to handle 1 million subscribers as well as 500 base stations, audio mailboxes, and transceivers. The turnkey project includes supply, installation and support services. The first stage of the 3-year project entails opening initial service in June and August; 16 paging systems and 108 base stations are to be supplied this year alone. As of the end of 1995, no more than 2% of the Chinese population had pager access (15 million people); that figure is expected to increase to 20% (260 million people) by 2000 in this, the world` largest market. Samsung` project entails linking up a series of small-capacity systems to initially cover all of Yunnan Province; later, the system will be connected to a nationwide network. Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors.

Corporate News : New TVCR Plant in Spain

Wednesday August 4th 2010 11:30:22 PM

King Juan Carlos I and Mr. Kim ceremoniously switched on production lines, followed by a tour of the TVCR factory. Located next to Samsung's VCR factory, Samsung's first manufacturing facility in Spain which has been in operation since 1989, the new TVCR plant will initially produce 150,000 units per year, and will reach annual capacity of 300,000 once in full production in 1997. The factory's output of 14-inch, 20-inch and 21-inch TVCRs will be sold domestically as well as exported all over the EU. Samsung Electronics Espanola plans to expand local procurement of components, which currently represents about 15% of total procurement. Samsung has been establishing relationships with domestic suppliers over the past few years to adapt them to its production systems and plans to eventually raise local component procurement to 50%. In 1989, Samsung began its Spanish investments with a US$12 million VCR factory. The second phase required an additional investment of US$8 million for the construction of the TVCR plant. In 1997, Samsung will initiate phase three of manufacturing facilities development plans in Spain with a US$24 million investment in the construction of vacuum cleaner and air conditioner lines. Although specific products for the fourth phase of the project are yet to be decided, Samsung intends to invest US$80 in manufacturing facilities in Spain by the year 2000. Additional investments in Spain include plans for a logistics distribution center for Southern Europe in L'Hospitalet, Barcelona. As part of Samsung's policy of "localization," including the appointment of home nationals to senior positions in operations outside of Korea, the company has appointed Mr. Alexandre Blasi to managing director for Samsung Electronics Espanola Samsung Electronics revenues in Spain have increased from US$40 million five years ago to US$264 million in 1995. Samsung has captured majority market share of VCRs and microwave ovenes, and holds significant market share in other product categories such as TVs, CD players, computer products, stereo systems and hand-held telephones. Samsung Electronics Co., Ltd., a US $21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. The company currently employs over 70,000 people worldwide.

Corporate News : SAMSUNG Ships Out High-performance 16M SDRAM Supersets

Wednesday August 4th 2010 11:30:22 PM

Moreover, the SDRAM Superset is compatible with any type of controller, the chip size is smaller than other SDRAMs and testing time is shortened. These benefits mean cost savings for users. Samsung` SDRAM Superset come in two versions. The 100MHz model is used in the main memory of 75MHz servers and workstations as well as in 3D image auxiliary systems. On the other hand, the 83MHz version is used in 66MHz PCs and set-top boxes. The premium enjoyed for regular DRAM devices will disappear in the third quarter of this year. At the same time, multimedia PCs and microprocessors are constantly getting faster and 3D graphics are becoming more commonplace. For these reasons, users are expected to accelerate their changeover to SDRAM devices. This means that Samsung Electronics will change from EDO DRAMs to SDRAMs. Therefore, the 100MHz SDRAM will take precedence over the 50MHz regular DRAM. Within the next two years, superfast, multi-functional versions of between 250 and 500MHz are expected to become mainstream in the marketplace. By shipping out its first orders of SDRAM Supersets, Samsung is leading the way in promoting its use. This will help the company retain its leading position in memory products. Samsung Electronics expects to produce 12 million SDRAM Supersets this year. In 1997, the SDRAM Superset will represent 35% of total DRAM production, and by 1998 it will be at least 50% of all the DRAM products Samsung Electronics produces. Samsung Electronics Co., Ltd. is the world` leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate. Among the industry` fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year. The Definition of the SDRAM Superset Robust Product - Securing more margin by faster access time. Low Cost - Optimizing for chip design & test program. Fully Compatibility - Maintaining same truth table : features. High Performance - Shortening for some specific parameters.

Corporate News : SAMSUNG in Chinese On-line Cash Service Project

Wednesday August 4th 2010 11:30:22 PM

This is to be the first stage of the "Green Card Project," a plan formulated in 1994 to connect over 55,000 Post Office branches in some 3,000 cities (including all the major metropolitan areas) throughout China's 30 provinces. Samsung Electronics will provide desktop PCs (model #: SSM8000/5100), routers, hubs and other network hardware to form a distributed client/server system. Samsung will also set up a Development & Service Center. The market in Chongqing and Kunming is large, and is expected to be the focal point of the Second Phase of the project, scheduled to start in 1998. Chongqing is the principal city in Sichuan, a province with 120 million people. Kunming, the capital of Yunnan, is filled with tourist attractions, and strong interest is being shown there by banks to develop an on-line cash disbursement system for tourists. By 1997, China's Postal Ministry will have an on-line linkup between the Beijing Finance Settlement Center and the cities of Chongqing and Kunming. Plans call for a nationwide Post Office on-line network connecting 500 cities by 1998. Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Signs Indian Telecom J/V Agreement

Wednesday August 4th 2010 11:30:22 PM

(SEOUL) - Samsung Electronics Co. (SEC) is making inroads into the Indian telecommunications market, with a population of 900 million people. SEC vice-president Y.R. Song (chief of the Information Systems Division) and Larsen & Tonbro Ltd. (L&T) president M.P. Wagh signed a joint venture agreement in Seoul on April 17. The two companies each put up US$10 million in initial paid-in capital to start a company that will produce and market telecommunications hardware. Products handled by the joint-venture include private exchange systems (from 1996, 100,000 lines of capacity per year), paging systems (from 1996, 50 systems per year), public phone exchange systems (from 1997, 500,000 lines of capacity per year), and transmission hardware (from 1998, 1,000 systems per year). Initial production will focus on items needed to build a modern telecommunications infrastructure in India. Over the next five years, a total of US$44 million will be invested in this joint venture. The production operation will be in the city of Mysore, where L&T is located. Existing facilities and personnel at L&T can be utilized, and production costs will only be 10% of what they would be elsewhere in India, providing a huge competitive advantage. The sales headquarters will be in Munbai (formerly known as Bombay), the nation? economic hub, to facilitate the establishment of a nationwide distribution system. Through this joint venture, Samsung Electronics will supply public phone exchange (switching) capacity of 4.3 million lines, private exchange capacity of 650,000 lines, paging systems for 300,000 subscribers and 5,000 transmission systems over the next decade. This output will represenet US$800 million in gross income and plans call for the new company to be among the top three in the Indian telecommunications market by 2001. It will also provide an opportunity to get Samsung further involved in the Southeast Asian and Middle Eastern markets. According to the Indian government? Telecommunications Modernization Plan, US$16 billion will be spent by 2000 to get telephone access to 6% of the nation? families, which means supplying switching system capacity for 20 million subscribers. Demand in the private sector, meanwhile, will expand to 4 million private exchange subscribers and 3 million pager subscribers. The Samsung-L&T joint venture is part of a US$629 million investment in India by 1999 by electronics subgroup of Samsung. At that time, the company will have a total of seven local subsidiaries in India, including a TV plant, home appliance plant (refrigerators, washing machines, microwave ovens), a terminal plant (pagers, key phone sets, cellular phones, fax machines), a monitor and computer plant, a color Braun tube plant and an electric parts plant. Samsung intends to be among the world? top 5 producers of telecommunications hardware by the year 2000. To achieve this goal new production facilities are being built in China, Russia, India and Brazil, connected to R&D centers in Korea, the UK and the US to develop products designed especially for local markets. The joint venture approach was used for entry into the Indian telecommunications market because the Indian government imposes very high customs duties on foreign products and encourages local investment. Trying to go into India alone is further complicated by the complex mix of races, languages, religions, and cultures in the vast country. A joint venture is also necessary for building a system of quality control, sales and after-sales service. L&T, India third largest financial concern, has annual sales ofr US$1.2 billion. It is involved in high growth industries such as construction, engineering, telecommunications, and peripheral equipment. The company is well known locally and has outstanding capabilities in manufacturing, marketing and financing. L&T offers everything needed for early entry into the Indian telecommunications market. Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. The company currently employs over 70,000 people worldwide.

Corporate News : SAMSUNG to Supply 1.3 Million CDMA PCS Terminals to Sprint Spectrum L.P.

Wednesday August 4th 2010 11:30:22 PM

Sprint Spectrum L.P., the largest PCS provider in the US, is a joint venture of Sprint Corp., Tele-Communications Inc. (TCI), Cox Communications, and Comcast Corporation (all US based companies). Last year, in the FCC's first auction of next-generation wireless licenses, the partners invested US$2.11 billion to acquire PCS licenses in Major Trading Areas (MTAs) and thereby won rights to wireless licenses in 29 trading areas, representing 70 percent of the US population (182.4 million people). The 1.3 million CDMA PCS terminals Samsung will supply to Sprint Spectrum are super-small (145 mm x 54 mm), super-light (170 grams) and super-slim (22 mm), and offer the same features as current analog and digital cellular phones. The terminals will operate at a broad band frequency of 1.9 GHz. Samsung Information Systems America (SISA), a multimedia research facility run by Samsung Electronics in the US, is currently developing software for the new CDMA PCS terminals to meet US market needs. Samsung believes that this deal will serve as a springboard for the company's further marketing efforts of CDMA products, not only in the US, but around the world. Company officials did not disclose the monetary value of the deal. CDMA BACKGROUND Korean companies were the world's first to commercialize the CDMA system, which increases current analog cellular network capacity by more than 10 times. CDMA is based on modulating the signal from each user by using unique digital code that spreads the spectrum of each user's signal across a wide bandwidth. Other benefits of CDMA include enhanced voice quality, powerful cell hand-off, data communication and position location, improved multipath resistance, fewer cell cites, more privacy, longer talk time, and a flexible limit to the number of calls per cell. Therefore, CDMA is the most advantageous technology to use with portable phones. PCS FUTURE Sprint Spectrum L.P., founded ein 1994, currently employs 1,600 people and has 33 offices throughout the US. The company is focused on its preparation for offering CDMA personal communications services. Samsung Electronics Company Ltd., a US$21 billion flagship company of US$80 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors.

Corporate News : SAMSUNG Mass Producing 12.1 inch TFT-LCDs

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, April 26, 1996 - Samsung Electronics Co. (SEC) announced today that it had begun shipping out 12.1 inch thin film transistor liquid crystal displays (TFT-LCDs) earlier this week. By being the first to go into mass production, Samsung has gotten a head start on industry rivals in the multimedia PC market. Moreover, the Samsung product is second to none in terms of performance and quality. The 12.1 inch version is the largest TFT-LCD that can be installed in a notebook PC. Samsung`s unique high aperture ratio design results in a very clear image on the screen. A low-power-consuming driver circuit allows the product to operate at 2.5 watts or less. The number of pixels is super-VGA class, enabling the device to reproduce 260,000 color shades. Samsung`s new TFT-LCD is 275 mm wide and 200 mm high and less than 8 mm thick. So, the notebook PCs it is used in can be made smaller and lighter than models currently available. The world notebook PC market is growing by at least 20% a year. Last year, the 10.4` TFT-LCD was the main display used in notebook PCs, but from this year 11.3` and 12.1 inch versions are going into wide use. The 12.1 inch model is the largest size possible for this application and is expected to become the industry standard for multimedia notebook PCs. Because of the high quality on-screen image and performance of Samsung`s TFT-LCD, coupled with the trend towards notebook PCs with larger screens, company officials expect to get well established in the market this year. Therefore they decided to invest US$308 million (W240 billion) to set up a second mass production line in Kiheung, Korea, during the first half of this year. The production line #2, which is set to start up in the second half of this year, can process siex 12.1 inch panels on a 650 mm x 550 mm (third-generation) motherglass substrate, rather than the normal number of four panels per substrate produced at other plants. By the end of the year, Samsung`s monthly production capacity will reach 180,000 TFT-LCD panels (various sizes). With this increased capability and continuous further investments on the R&D and production, Samsung Electronics expects to emerge as the world`s third largest LCD maker by the year 2000.

Corporate News : SAMSUNG Delivers 256M DRAM Module

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) today announced that it has shipped out samples of a 256-megabyte module, composed of nine (32Mb x 8) 256-megabit DRAM chips. The samples, which are organized as 32M x 72, have been sent to US makers of large-capacity engineering workstation systems. Other DRAM suppliers have delivered samples of single 256M DRAMs, but this is the first time samples have been completed for modules of the high-capacity chips. Most PCs today have 16 megabytes of on-board memory. The new 256-megabyte module has sixteen times that capacity, making it well suited for such applications as workstations, HDTV and future multimedia systems. Modules made with up to 36 chips will provide a total capacity of 512 megabytes (18 chips) or even 1-gigabyte (36 chips). The new modules, which physically fit in the space allowed for current desktop systems, make possible large-capacity memory systems with low power consumption. Thus, large systems will have significantly increased memory capacity that requires less space because of the modular packaging. This will likely translate to an overall smaller system size. The new device uses a 0.25 micron CMOS process technology to make circuits which operates at 3.3 volts and achieve access times of 40 nanoseconds or less. Other semiconductor makers are also developing this module, and the market for this new device is expected to begin emerging in 1998. By the year 2000, annual demand will be in the tens of millions of units; the following year, analysts predict the annual market will be for hundreds of millions, worth billions of dollars. In order to maintain itts lead in the field of next-generation DRAMs, Samsung Electronics has already started the development of full-scale production systems for the highly-integrated 256M DRAM modules. At the end of 1994, Samsung Electronics was also the world`s first to ship samples of fully working 256M DRAM components. Now the company is in a position to supply large-capacity modules, putting Samsung in the lead for four generations of DRAMs, from 4M to 256M. Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate. Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year.

Corporate News : SEC Develops PCS Hardware

Wednesday August 4th 2010 11:30:22 PM

. 1.8 gigahertz CDMA PCS test operated. . US$25.8 mil. investment in 2-year R&D project involving 180 researchers. . PCS switching system with a capacity to handle up to 250,000 subscribers. . Home location register with 1 million subscriber capacity. . Various BTS developed for optimal economy. SEOUL, Korea - Samsung Electronics (SEC) invested about US$ 25.8 million in a 2-year R&D project involving 180 researchers to deveop a prototype CDMA personal communications service (PCS) system and terminals. Samsung displayed its new system at Expocom Wireless Korea '96 exhibition, at the Korean Exhibition Center (KOEX). A test operation was demonstrated to showgoers and industry specialists from 10 o'clock AM on May 11. PCS is a next-generation communications medium that promises inexpensive access "any time, any place, to any one." The system is rapidly being set up in Europe, the US and Japan. Korea plans to launch its own PCS system in January 1998, using code division multiple access (CDMA) technology. CDMA is globally competitive and could mean a new high-growth industry for Korean companies. Samsung has developed the personal computer exchange (PCX), a distributed control system that can process up to 500,000 signals and accommodate at least 350,000 subscribers. The system is built so that each process is duplicated to ensure high reliability. A variety of base station transceiver subsystems (BTS) are available, so the most economical system for a particular user environment can be configured and system expansion is easy. Other products developed for the system include a home location register, with the capacity to handle 1 million subscribers, and an ultralight 170g PCS terminal. On May 11 SEC displayed its new base station and terminal. The test operation connected terminals held by showgoers at the exhibition hall with the base stations, whtich were connected with the SEC Telecommunications R&D Center at Karak-dong via telephone exchanges in Young-dong and Karak-dong. SEC is the first in the world to commercialize wide area CDMA service and is the first in Korea to begin mass production of CDMA terminals. The company expects to complete testing and receive approval for its PCS system and terminals by this October. Mass production is scheduled to start up in March of nest year so that commercial service can begin in January 1998, as planned. The US consortium backing the CDMA format has acquired a major part of the PCS frequencies in public bidding, and the PHS service being tested in Japan with time division multiple access (TDMA) is changing to CDMA. These developments boost the chances for CDMA to dominate the world telecommunications market.

Corporate News : SAMSUNG Electronics Opens? 20 million European Research Institute in the UK

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) has chosen the UK for the location of its new ?0 million Research Institute for Europe which was officially opened yesterday, May 17. As the company intensifies its presence in European markets with new manufacturing sites, it is simultaneously establishing research and development operations that will facilitate further growth and productivity. The ?0 million (US$30.2 million) institute is part of the ?50 million investment figure Samsung announced last October when The Queen officially opened the company's integrated production facility at Wynyard Park in Teesside, UK, which manufactures PC monitors and microwave ovens. Samsung has recently set up a second integrated manufacturing complex in Europe. Last month The King of Spain opened Samsung's ?5 million TV/Video production complex in Barcelona. Samsung's continuing investment in Europe is part of its globalisation strategy. The expansion of R&D operations in Europe will enable Samsung to develop this area to the highest standards and become more competitive in product design and new technology in the European market. Samsung Electronics Research Institute (SERI), which is based in Middlesex, will provide R&D support across Europe for Samsung's production complexes focusing on technological development and product design for a number of areas including telecommunications, audio/visual, multimedia and other consumer electronic products. The institute will create 70 jobs by the end of 1996. Samsung will recruit engineers locally as well as across Europe. Commenting at the opening, Mr. S R Choi, President and CEO of Samsung Europe said, "The opening of Samsung Electronics Research Institute and the considerable investment demonstrates Samsung's commitment to Europe. Our intensified presence in Europe will further establish Samsung as one of the world's leading companies."

Corporate News : SAMSUNG Electronics to Export Switching Systems to Latin America

Wednesday August 4th 2010 11:30:22 PM

SEOUL, Korea - Samsung Electronics Co. (SEC) announced today that it has signed an agreement to supply switching systems to Ecuador, putting the company in a competitive position in the Latin American market. This is Samsung's first export of telecommunications systems to Latin America, an area that has been dominated by American and Japanese companies. The US$15 million contract was signed in Ecuador on May 27 with Empresa Estatal de Telecommunicationes (EMETEL), an integrated telecommunications service company run by the local government. The turn-key project includes thirty-one SDX-RB switching systems that can accommodate up to 21,000 lines. In addition to other essential hardware such as optical cable, micro wafers and transmission equipment, Samsung Electronics will be in charge of training local engineers, too. The network will cover mainly rural areas of Ecuador. Deliveries are set to start in November 1996 and the system will be in full service by October 1997. Samsung Electronics officials believe that they are now in a favorable position to take part in the second phase of EMETEL's project. The planned second phase calls for building up another 21,000 lines in the rural areas of Ecuador. Samsung officials also believe that this deal will serve as a springboard for the company's telecommunications systems sales in Latin America. Due to numerous large-scale modernization projects in the area, the size of Latin American telecommunications market is expected to grow from a mere US$600 million in 1994 to US$4.9 billion in 1997. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$ 83.8 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information sytstems, software tools & semiconductors.

Corporate News : SAMSUNG Electronics and Sun Microelectronics to Co-develop Java Chips

Wednesday August 4th 2010 11:30:22 PM

SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) officials announced today that they have concluded a comprehensive technology sharing agreement with Sun Microelectronics, a division of Sun Microsystems, Inc., of the US. The signed letter of intent calls for the development, manufacturing, marketing and internal consumption of chips based on Sun's picoJAVA(TM) microprocessor core. The strategic alliance between Samsung Electronics and Sun Microelectronics represents a commitment to being involved in the network computer (NC) business recently being promoted by such companies as Oracle, IBM and Netscape. It is an opportunity for Samsung to take part in developing microprocessors for multimedia terminals as well as in the standardization of the world CPU market. Java chips are designed to increase the compatibility among computers with different operating systems. Importantly, the chip has a wide range of applications that not only include multimedia and network computers but also home appliances, telecommunications products and automobile location reference systems. "With the rapid acceptance of Java by most major technology companies, Sun has established the new networking communications standard. And as we develop into a communications based society, Sun's Java Technology and Samsung's diversified product offerings will have numerous applications where most major products have intelligence and communication abilities," stated Y.B. Rha, president at US-based Samsung Semiconductor Inc. "With Samsung's diversified product offering of home electronics, computers, semiconductors, cellular phones, and various home appliances, Java Technology will provide a way for them to communicate with each other. For example, our cellular phones could run programs from our computers while we are sitting in a car, or our office computers could control our VCRs and microwave ovens at home." Samsung Electronics will use high-ptrecision processing technology to complete development of the Java chip. By the first half of next year, the company plans to have come up with a value-added device with the necessary on-board functions for use in personal digital assistants (PDAs) and Internet terminals. Through its strategic alliance with Sun Microelectronics, Samsung will acquire critical Java processor technology, which is expected to grab a major share of the world microprocessor and controller market, estimated to be worth over US$60 billion a year by 2000. Samsung Electronics will apply Java chips technology to telecommunications terminals and network PCs. By integrating its own sophisticated technology in the areas of memory chips and LCDs, Samsung expects to cut development costs and shorten new product development times, thereby securing a profitable niche in the world network systems market. Sun Microelectronics signed today similar agreements for the licensing of Java Chips technology with Mitsubishi Electronics America Inc., NEC Corporation and LG Semicon, Ltd. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$ 83.8 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. The company employs over 70,000 people worldwide. About picoJAVA: The Java Chips family, optimized for Sun's Java Language, consists of microJAVA(TM) and ultraJAVA(TM) microprocessor family and the picoJAVA(TM) microprocessor core licensing program. The picoJAVA core directly executes the Java instruction set in silicon. Unlike traditional CISC and RISC processors, it eliminates the need for interpretation of the Java instructions set and rthe associated system downsides of interpretation - high costs, memory-intensive system design and performance degradation. The picoJAVA core will serve as the foundation for the best price performance solutions for silicon designs supporting the Java Virtual Machine(TM) specification.

Corporate News : SAMSUNG Develops Super-small Flash Memory Card

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) officials announced today that the company has developed a super-small flash memory card in a joint project with Toshiba Corporation of Japan. These are highly suited for application in mobile multimedia products. The new flash memory card, known as a Solid-State Floppy-Disk Card (SSFDC), combines small size with simple structure. Unlike conventional memory devices like floppy disks, SSFDC is not magnetic. Instead, a non-volatile semiconductor, called a NAND flash memory chip, is embedded in a thin plastic card only one third the size of a standard credit card (45.0mm x 37.0mm x 0.76mm). SSFDC can read data ten times faster than conventional devices. SSFDC has a 1 to 8 megabyte memory capacity, it is easy to carry, and consumes very little power. SSFDC is expected to be used as an external memory for portable multimedia products, such as digital still cameras, hand-held communications devices, voice recorders, games and other products. The new concept memory card is particularly well suited for use in consumer electronics devices because of its small and cost effective form factor. The market for flash memory cards is still in its infancy, but it is expected to grow along with the market for digital still cameras. Experts predict that the annual world market for the cards will reach 10 million units within 3 to 4 years. Meanwhile, an SSFDC Forum was held in April in Japan to agree on an industry standard for a super-small data storage medium. Currently, 40 companies, including Samsung Electronics, have joined this group. Support for SSFDC by leading semiconductor manufacturers, such as Samsung and Toshiba, is expected to provide a strong impetus ftor the spread of this new innovative small memory card. Samsung Electronics plans to begin mass producing 2MB SSFDC at the end of 1996 and company officials reveal that they are now working on 1MB, 4MB, and 8MB versions. They also believe the new product will help boost Samsung`s involvement in the flash memory market. Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 83.8 billion Korea-based conglomerate. In addition to semiconductors, the company`s product line-up includes information and telecommunications systems, home appliances and multimedia products. Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Samsung Electronics employs over 71,000 people worldwide. Toshiba, is a manufacturer of products spanning information/communications systems, information equipment & consumer electronics, power systems & industrial equipment and electronic components & materials. Toshiba is today one of the world`s largest integrated manufacturers of electric and electronic equipment, has some 186,000 employees worldwide, and enjoys annual sales of over 5,120 billion yen. Main Specifications: Size:45.0mm x 37.0mm x 0.76mm Weight:1.8g Type:NAND Flash Memory Capacity:from 1MB up to 8MB No. of Pads: 22 pads

Corporate News : SAMSUNG Electronics to Provide 1,600km Optical Fiber Cable to Singapore

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) announced today that it has been designated as the provider of optical fiber cable for Singapore Telecom's "Fiber to the Home"-project. Starting this month, Samsung Electronics will provide 1,600km of optical fiber cable, worth US$7.5 million, to Singapore Telecom. Including this deal, Samsung's optical cable deliveries to Singapore now total 3,500km. Singapore has one of the most modern and efficient telecommunication networks in the world. Accordingly, Samsung's successful bidding is considered to have secured more favorable vantage points in landing more future projects for telecommunication networks in the flourishing Asian market. The market size for optical fiber cable in Asia is estimated to grow 20% annually, from this year's US$1.5 billion to US$2.1 billion in 1998. Besides Singapore, Samsung Electronics has made major optical fiber cable deliveries to Czech Republic and China. In order to satisfy the growing overseas demand, the company plans to increase its annual optical cable production capacity to 20,000km by the end of this year. Samsung Electronics Company Ltd., a US$21 billion flagship company of US$83.8 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors.

Corporate News : DIGITAL AND SAMSUNG ANNOUNCE ALPHA MICROPROCESSOR AGREEMENT

Wednesday August 4th 2010 11:30:22 PM

Samsung to support high volume market for 64-bit Alpha architecture Digital Equipment Corporation and Samsung Electronics Co., Ltd., today announced an agreement forging an alliance to develop and support a high volume market for products based on Digital`s industry-leading 64-bit Alpha RISC architecture. No financial terms were disclosed. The agreement licenses Samsung as an alternate source manufacturer of current and future implementations of Digital`s high-performance Alpha microprocessors. It is expected that Samsung will produce its first Alpha chips in 1997. In addition, the agreement grants Samsung a license to market, sell, and distribute worldwide Alpha microprocessors. Under the agreement, Digital and Samsung will also engage in joint development projects related to the Alpha microprocessor family. `We are extremely pleased to create this alliance with Samsung, one of the world`s leading semiconductor manufacturers,` said Digital Chairman Robert B. Palmer. `This alliance represents a significant endorsement of Digital`s Alpha architecture - the foundation of Digital`s global leadership in 64-bit computing. Digital has an important relationship with Samsung as a customer, partner and supplier and we expect this alliance to significantly strengthen the ties between the two companies.` Yoon Woo Lee, president and CEO of Semiconductor Business, Samsung Electronics, said, `The Alpha microprocessor was chosen for Samsung`s CPU business because of its many strengths including the highest performance and efficient and outstanding architecture for the Windows NT operating system. `We will work with Digital to build solid teamwork and partnership between the two companies. Specifically, through the joint development program, both companies can develop devices which are cost competitive and high performance. Samsung Electronics will establish the Alpha microprocessor business as one of its highly value-added businesses,` added Lee. Palmer said Digital is experientcing strong demand for its Alpha products -- first introduced in 1992. Recently, the company announced that its total Alpha system and related revenues have totaled nearly $9 billion, since its introduction. `This new agreement with Samsung, along with our state-of-the-art fabrication plant in Hudson, Mass. (USA), and our existing second source relationship with Mitsubishi Electric Co. of Japan, assures that we have the manufacturing muscle to support future demand for Alpha microprocessors,` Palmer said. `We are excited to have Samsung on our Alpha team.` The agreement also provides Samsung with the right to distribute the cutting-edge Digital FX!32 software translation technology. The Digital FX!32 technology, which is scheduled for general release later this year, gives Alpha users transparent access to 32-bit Windows x86 applications on the Windows NT operating system. This will greatly augment the broad portfolio of applications available on Alpha/Windows NT systems with comparable or better performance than on x86 systems.

Corporate News : SAMSUNG Electronics to Sponsor the Nobel Prize Series Worldwide

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) announced today that it has signed an agreement to sponsor the Nobel Prize Series worldwide. This series of programs developed under the direction of the Nobel Foundation in Sweden and the Norwegian Nobel Institute in Norway is designed to increase the awareness of the Nobel Laureates' achievements throughout the world. No financial terms were disclosed. What began in 1978 as an one-hour television special has evolved into a series of television programs, educational videotapes and documentary films which are distributed throughout the world to promote a better understanding of Nobel Prize-winning achievements. The Nobel Prize Series recognizes individual achievements in several disciplines that have in Alfred Nobel's words, made "the greatest benefit to mankind." Due to Samsung Electronics' ongoing commitment to be a responsible global corporate citizen that creates products and services that are aimed at improving the "betterment of humankind," sponsorship of the Nobel Prize Series was a logical extension of the company's existing corporate philosophy. The sponsorship was actively pursued by many companies since only two companies are granted worldwide sponsor status. Samsung Electronics was chosen in part due to its commitment to digitize the existing Nobel Prize Series film archive - the largest collection of video materials documenting the achievements of Nobel Laureates in the world. As part of its sponsorship agreement, Samsung Electronics will support innovative vehicles to publish this Nobel archive on CD-ROMs and the internet. The other current Nobel Prize Series sponsor is Volvo AB of Sweden. Furthermore, as part of its sponsorship, Samsung Electronics plans to launch a major corporate communications program involving advertising in Korea and abroad. The program will also include events to support the goals of the Nobel Prize Series which showcase how its products tcan effectively facilitate communication between people of different cultures, backgrounds and educational levels. Samsung Electronics, through the sponsorship of the Nobel Prize Series, will gain access to the Nobel film archive for use in advertising and will involve Nobel Laureates themselves in many of its planned events. In addition, the Nobel Prize medal and mark can be incorporated into advertising and promotional materials produced by the company during the term of its sponsorship. The Nobel Prize is awarded each year in the following categories: Physics, Chemistry, Physiology or Medicine, Literature and Peace. The Alfred Nobel Memorial Prize in Economic Sciences is also awarded each year in the memory of Alfred Nobel. Samsung Electronics Co., Ltd., a US$21 billion flagship company of an US$84 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. The company currently employs over 70,000 people worldwide.

Corporate News : SAMSUNG Electronics Develops 0.5-micron ASIC Technology

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) has recently boosted its non-memory semiconductor business by developing 0.5-micron ASIC technology. Samsung first got involved in ASIC (Application Specific Integrated Circuit) products in 1984 and by 1994 had mastered 0.6-micron know-how. The latest advance will allow the company to make major inroads into the world ASIC market. The new technology will be a tool for accommodating client needs such as standard cellcircuit design, which makes possible large-scale integration of different circuitry, and gate array, which is NAND configured. The new technology is essential for making new electronics products lighter, thinner and smaller. A single chip can be configured as the main controller for consumer electronics products as well as for telecommunications hardware, PCs, and other areas with complex functions. Application of this technology covers all areas of electronics. Armed with 0.5-micron ASIC design technology, Samsung Electronics can now design and deliver highly integrated, high-performance, multi-function ASIC products. Samsung Electronics has also set up eight ASIC design centers in Korea, Japan, the US, Germany and Taiwan. These centers speed up new technology development and allow for product designs that suit specific market needs. Eighty percent of the US$17 billion annual ASIC market is represented by 0.5-micron technology. However, 0.35-micron technology is steadily expanding its position in such areas as DVD, hand-held phones and MPEG-II products. Samsung Electronics developing 0.5-micron technology will save millions in annual import costs, which will substantially boost the internTational competitiveness of electronics products made in Korea. Samsung expects the new technology to increase 1996 ASIC sales by US$100 million. By developing 0.35-micron technology in 1997, the company expects annual ASIC sales to reach US$300 million. Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion).

Corporate News : SEC, Creative Technology to Cooperate in Next-generation Optical Memory Devices

Wednesday August 4th 2010 11:30:22 PM

Samsung Electronics Co. (SEC) and Creative Technology Ltd. Concluded a comprehensive agreement to co-develop as well as produce and sell next-generation 12-multiple-speed CD-ROM drivers, CD-ROMs digital video disks (DVDs) and other optical devices. The agreement will be a marriage of SEC? advanced CD-ROM driver and DVDtechnology with Creative Technology`s world-class computer sound technology.The result will be the rapid development of highly competitive products for the international market. The current agreement will have both partners adding functions to the basic CD-ROM driver to make it a unique product that operates at 12 multiple speed. SEC will complete development of its new CD-ROM in the second half of this year and expects to market US$ 300 million worth of the new product by the end of the first half of 1997. SEC will also secure sales channels for future generations of CD-ROM drivers, allowing the company to compete head-on with Japanese manufacturers. Creative Technology specializes in the sales of multimedia products and was the first to load sound capabilities into a PC. Creative`s `Sound Blaster` currently occupies 60% of the world sound card market. The company has already produced its own double-speed, quadruple-speed and 8-multiple-speed CD-ROM drivers and sold them in packages with the sound cards. SEC got heavily involved in CD-ROM development and production last year and in March 1996 became the first Korean company to put an 8-multiple-speed device on the domestic market. The world CD-ROM market in 1995 was around 40 million units, and this year the figure is expected to jump some 38% to reach 55 million units.

Corporate News : Superfast 64M Synchronous DRAM

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - The 64M DRAM has become a mainstream memory product, and Samsung Electronics Co. (SEC) has developed a 64M synchronous DRAM (Dynamic Random Access Memory) that is expected to rapidly replace conventional versions. Samples of the new device have been shipped out, and the world`s leading PC makers have confirmed that the reliability is excellent. At 150MHz Samsung`s new device is the fastest 64M DRAM available; it will improve the performance of PCs it is used in by some 30% over the performance level possible with 100MHz devices. Samsung`s 64M synchronous DRAM is available in three configurations (x4, x8, x16), but the circuitry for each is the same. This has served to shorten the time needed to develop new devices and has alsosimplified the fabrication processes. The market for the 64M synchronous DRAM is expected to be fully developed by 1997. Its application will extend to workstations, servers and mainframe computers that need a large memory capacity and high performance. It is also well suited for use in telecommunications hardware (ATM switching systems, etc.) andcan serve as the main memory of high-performance notebook PCs. Within one or two years, the 64M synchronous DRAM is expected to serve as the main memory device for regular desktop PCs. Samsung Electronics already leads the 16M synchronous DRAM and 64M DRAM markets. The company will go into mass production of the 64M synchronous DRAM in the second half of 1996, giving Samsung Electronics a leading position in this new market as well. Synchronous DRAMs currently available are mainly 16-megabit devices with speeds ranging betwteen 66MHz and 100MHz. By the year 2000, the synchronous DRAM isexpected to operate at speeds of between 250MHz and 500 MHz. Next year, synchronous versions will represent 20% of the DRAM market, or 20 million units. By1998, they are expected to make up at least half of the rapidly expanding 64MDRAM market, or 160 million units. Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion).

Corporate News : SAMSUNG Starts Offshore Semiconductor Production in Suzhou, China

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) celebrated today the opening of its new US$100 million semiconductor assembly and test facility in the People`s Republic of China. Samsung Electronics (Suzhou) Semiconductor Co. (SESS) plant, located in Suzhou, was dedicated in a ceremony attended by over 500 dignitaries, including Jiangsu Province Vice-governor, Xiao Tang YANG; Samsung Electronics Co. President, Yoon-Woo LEE, and Samsung China Headquarters President, Yong CHUNG. Samsung`s localization strategy emphasizes `produce where the market is.` SESS is the company`s first 100%-invested semiconductor plant outside Korea, and Samsung is now on its way to constructing a global production network. The Suzhou plant is build on a site of 100,000 m2 and has about 15,000 m2 in floor space. It has highly skilled work force and will enjoy strong product competitiveness. By the end of the year, the new facility will employ around 1,000 people. The company invested about US$100 million to build the Suzhou plant, which will have an initial capacity to assembly 20,000 transistors and 20,000 non-memory ICs (Integrated Circuits) a month. For the near future, Samsung plans to atleast double production each year. The company also will aggressively invest in new offshore plants for memory devices when the market recovers. The Chinese and Southeast Asian semiconductor markets are expected to developrapidly, and SESS is in an excellent position to be a leader in the region. In 1999, the Chinese semiconductor market is expected to count for 22.6% of theAsian market and 7% of the global semiconductor market. Samsung predicts thatthe annual average growth rate of the Chinese semiconductor market will be 26% untilt 1999. Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion). Samsung Electronics in China: In December 1994 the Chinese and Korean governments agreed to let Samsung Electronics build the SESS plant in Suzhou. Permits for ground preparation and construction were granted in June 1995; ground was broken the next month and theplant was completed in just one year. Samsung is taking aim at the Chinese electronics market, which has huge growth potential. The company plans to build electronics complexes here that will be similar in scale to its massive operations in Korea (at Suwon and Kiheung). Samsung Electronics now has six plants in Korea; two both in Suzhou and Tianjin, one in Shandong and one in Huizhou. These plants produce everything from semiconductors to finished consumer electronics and telecommunications hardware.

Corporate News : SAMSUNG Makes Major Inroads in the Chinese Appliance Market

Wednesday August 4th 2010 11:30:22 PM

The plant is located on a 214,500 sq. meter site Suzhou Complex, and Samsung will invest US$ 170 million in the operation by 1999. Initial production to be refrigerators and microwave ovens ; washing machines and air conditioners to be added in 1997. Samsung expects sales in China to reach US$ 2.5 billion by 2000, making the company one of the nation*s top 3 appliance makers. Samsung Electronics Co. has been investing heavily since last year to break into the Chinese home appliances market. Now, a local appliance plant has been completed and is expected to have a major impact on Samsung*s market position in China. Over 500 workers as well as company and local government officials were on hand for the ceremony, held on September 6 at Suzhou, to dedicate Suzhou Samsung Electronics Co. (SSEC). This means that Samsung now has production facilities covering parts and finished goods at four different locations in China, including audio system, TV and VCR plants at Tianjin and Huizhou; a semiconductor plant at Suzhou and a telephone switching system plant at Weihai. Samsung is also building an integrated marketing system to cover all of China. SSEC was established as a joint venture in February 1995 so that Samsung Electronics could become heavily involved in China*s appliance market. The joint venture partners are Samsung Electronics (80%) and Suzhou Xiangxuehai Electric Corp. (20%). The production complex is on a site of 33,000 square meters. In its first year of operation, SSEC will produce 150,000 refrigerators and 100,000 microwave ovens. This output will represent US$ 40 million in sales. In 1997 production will be expanded to include 300,000 refrigerators, 250,000 microwave ovens, 200,000 air conditioners and 50,000 washing machines a year. With that expansion, annual sales are expected to reach US$ 150 million. By the year 2000, the complex will be capable of turning otut 2 million refrigerators, 1.6 million microwave ovens, 1.7 million washing machines and 500,000 air conditioners annually. Sales will soar to US$ 2.5 billion a year, making SSEC China*s third-largest appliance maker. Samsung Electronics needs to build up a system that ensures a stable supply of parts and components and keeps the finished goods competitive in the market. Therefore, subcontracted suppliers and separate plants for compressors, magnetrons and other key components will be set up in stages. Local product planning and development capabilities will also be cultivated so that the entire operation, from R&D to sales, can be done in China. Demand in the Chinese market is rapidly moving toward refrigerators, washing machines and other established appliance items that are high quality and large. The demand for air conditioners and microwave ovens is just starting to take off, especially in China*s largest cities. The SSEC complex at Suzhou is expected to play an important role in Samsung*s position in the Chinese appliance market. Reference Data1.Suzhou Integrated Complex 1) Official name : Suzhou Samsung Electronics Co. 2) J/V partner : Suzhou Xiangxuehai Electric Corp. 3) Total investment : US$ 170 million ( over 5 years, *95-*99 ) 4) Invested capital : US$ 42.5 million ( 80:20 equity, with SEC holding the major share ) 5) Establishment : February 13, 1995 6) Workers : 1,050 ( including 20 from Korea ) 7) Annual Production Plan   Refrigerators MWO W/M A/C Annual Sales 1996 150,000 100,000r --- --- US$ 40 mil. 1997 300,000 250,000 50,000 50,000 US$ 150 mil. 2000 2 mil. 1.6 mil. 1.7 mil 500,000 US$ 2.5 bil. 2. SEC Plants in China Location Name Products Annual Production Operation Startup Suzhoucomplex SSEC refrigerators MWO 150,000 100,000 Sep. 1996 Tianjin TSEC VCRs 600,000 Jun. 1993 Tianjin TTSEC CTVs 1.25 mil. Jan. 1995 Huizhou SEHZ audio Systems 900,000 Jul. 1993 Weihai SST switching systems 330,000 Sep.1993 Suzhou SSEC transistors,IC assembly 40 mil. Jul. 1996

Corporate News : Digital VOD ATM Set-top Box CommerciallyViable

Wednesday August 4th 2010 11:30:22 PM

.To provide a favorable position in the US video-on-demand (VOD) settop box market. .Technology can also be applied to Korean digital cable TV business. The race has been heating up among electronics companies to develop digital set-up boxes that can provide VOD services. Samsung Electronics Co. has announced that it has come out with a digital asynchronous transfer mode (ATM) settop box (model name: SSD-200F). The SSD-200F is currently the only settop box that can be connected with commercial VOD service networks using ATM transmission hardware. By developing the new device, SEC has secured a technology base for the VOD business and has acquired an advantageous position in the US VOD settop box market. The SSD-200F has been put to work in a test service system in the US that incorporates commercial ATM transmission hardware developed by BBT Co. of the US. When this service begins full-scale operation, it will target 2 million subscribers, representing a US$ 1.5 billion settop box market. As VOD services become more widespread in the US, the demand for settop boxes is expected to explode. ATM transmission hardware is capable of simultaneously sending a variety of data (video, audio, character, etc. ) and this hardware is becoming the standard for the VOD industry. Most new transmission systems being built in advanced markets are using the ATM standard. ATM settop boxes are now being developed by Philips, Divicom, NEC and Hewlett-Packard, but Samsung is the first to develop an ATM set-up box that can be connected with the BBT optical transmission hardware now being tested for commercial application. Moreover, Samsung*s SSD-200F can be used to provide digital cable TV service to the VOD service. Samsung Electronics is now focusing research efforts on the development of a multi-functional subscriber terminal that can handle such diverse function as digital broadcast stystems, the Internet, and digital video discs. TERMINOLOGY VOD (Video On Demand ) : VOD is a new service by which subscribers can select what videos they want to watch at any time via their telephone line. The on-line video they receive can be stopped during play, rewound or fast forwarded just like when using a VCR, so VOD service is far more convenient that the conventional video rental service. The VOD system digitizes video data into 0*s and 1*s at the telephone substation and transmits that data to the subscriber via the telephone line. Optical cable is required to transmit the data fast enough to make the system practical. The telephone substation has video service hardware as well as a data base of digitized movies than can be called up for transmission to subscribers on request. The video server not only transmits the video, but also calculates and charges the user fees. ATM (Asynchronous Transfer Mode) : The ATM switching system can transmit digital signals between the video server and the user at 155Mbps or faster. Therefore, it has become the standard for VOD service. Settop box : The settop box decompresses audio and video signals transmitted from the video server through the digital network to the home. It then sends those signals in their original form to the TV set. MPEG-2 : The Moving Picture Experts Group designates names for different types of moving picture data compression technology. MPEG-2 will also be the standard for compressing DVDs, which are expected to make their market debut at the end of this year.

Corporate News : SAMSUNG and Diba Partner to Deliver Internet TVs by Christmas

Wednesday August 4th 2010 11:30:22 PM

RIDGEFIELD PARK, NJ and MENLO PARK, Calif. Samsung Electronics Co., Ltd. and Diba Inc. today announced a partnership to develop a new line of Internet-enabled televisions. Samsung Electronics, based in Korea, is one of the world's largest electronics company with $26 billion in revenue in 1995. Diba Inc., based in Menlo Park, California, is a leading technology provider for the Information Appliance market. Samsung's Internet TV will use the Diba Application Foundation to support a wide range of Internet services, including browsing the World Wide Web and accessing electronic mail. Samsung's first product offering, a 29-inch Internet TV, will allow users to access information from the Internet with a push of a button on the remote control. In addition, a built-in electronic keyboard can be displayed on the TV screen and can be manipulated with the remote control for inputing and transmitting data, including electronic mail. An optional wireless keyboard is also available. Samsung's Internet TV features a built-in 33.6k bps modem for quick Web-content access and delivery. Samsung and Diba plan to deliver Internet TVs to the Korean market for the 1996 Christmas retail season. Samsung will export Internet TVs to the US and Japan starting in 1997. "Our new family of Internet TVs will allow consumers easy and fast access to the wealth of information offered by the Internet" says Y.H. Lee, director of research and development in Samsung's multimedia lab. "Diba's powerful software platform, combined with Samsung's system know-how, was critical in helping us quickly bring this important new product line to market." "Diba's partnership with Samsung is an important milestone in our goal to put Information Appliances in every home," said Farid Dibachi, chairman of Diba. "We are excited by Samsung's vision and commitment to bringing the power of the Internet to people around the world who today can not atfford or master the technical complexity of personal computers. Samsung's strong manufacturing capabilities and worldwide distribution power, along with its recognized brand name, will contribute to successful delivery of products for an information hungry global market." About Information Appliances Information Appliances are a new class of consumer devices that combine the power of computers with the ease of use, convenience and affordability of traditional consumer appliances. Unlike today's PCs, which many consumers find overly complex to purchase, use and maintain, Information Appliances will offer average consumers a wide range of devices that will let them tap into the information age for the first time. About Samsung Samsung Electronics Corporation Ltd., one of the leading companies in the world, develops, manufactures and markets products ranging from semiconductors to computers to telecommunication systems. In addition, Samsung is a leading provider of home appliances to the consumer market. Samsung Electronics is the number one provider of D-RAM and the flagship company in the SAMSUNG GROUP which recorded $84 billion in 1995. About Diba Diba is a leading technology provider for the Information Appliance market place. Dedicated to making information more accessible to more people, Diba has created the hardware reference platform and software operating environment (the Diba Application Foundation) which it is licensing to consumer electronic companies and appliance manufacturers. Using Diba's technologies, these companies will be able to quickly and affordably create a wide range of Information Appliances for homes, schools and offices. Diba is located in Menlo Park, California and is privately owned and financed.

Corporate News : SAMSUNG Mass Producing Energy Efficient 64M DRAM

Wednesday August 4th 2010 11:30:22 PM

Samsung Electronics Co. (SEC) has completed development and begun mass production of a unique version of 64M DRAM that requires only half the power of other 64M DRAMs or 40% lower the power needed to run four 16M DRAMs. Samsung used 0.32-micron CMOS design technology to develop the super-energy-efficient device. The regular refresh cycle has been doubled in length, minimizing power consumption. The new device can operate on only 3.3 volts. An `Extended Data Out` mode has been built in for maximum user convenience. The new 64M DRAM version also comes with a `Plug & Play` function, allowing easy installation of multi-chip modules. The new device is ideal for use as the main memory in personal digital assistants, notebook PCs and other portable systems that require low-power-consuming components. Its use will also grow in desktop PCs, as demand increases for power-saving models in the interest of energy conservation and environmental protection. Samsung Electronics has already sent out samples of its new device to notebook PC makers, and their evaluations have been completed. Mass production is scheduled to start up in October at 150,000 units a month, and the company plans to double monthly output to 300,000 units in 1997. Many semiconductor makers are working on the development of super-power saving 64M DRAMs, but Samsung will be the first in the industry to go into mass production. According to a June 1996 report by DataQuest, world demand for 64M DRAMs will be worth US$ 3.4 billion in 1996, US$ 13.6 billion in 1997 and US$ 3 billion in 1998, an annual growth rate of at least 500%. 1. DRAtM Comparisons

Mode Standard EDO Synchronous Connected with CPU signals independent signal independent signal unfied signal processing speed 0-25MHz 50-60MHz 66-100MHz design technology - small-scale changes in standard mode peripheral circuits large-scale changes in peripheral circuits

Corporate News : First PCS Terminals Arrive in The US

Wednesday August 4th 2010 11:30:22 PM

. Samsung to supply 1.7 million PCS terminals to Sprint. . Exports of the world's smallest wireless data communications terminal to be promoted. . Samsung to invest US$ 950 million in new product development and overseas operations buildup over the next 5 years. On September 20 Samsung Electronics Co. (SEC) announced that it had finalized an agreement to supply code division multiple access (CDMA) personal communications service (PCS) terminals to Sprint Spectrum L.P. of the US. The announcememt was made at PCS shows simultaneously held in Seoul and San Francisco. The 3-year contract calls for Samsung to supply 300,000 units in 1997, 1 million units in 1998 and 400,000 units in 1999, for a total of 1.7 million units worth about US$ 600 million. The agreed upon brand name will be Sprint-Samsung. Samsung Electronics assigned 40 researchers and spent about US$ 6.2 million to develop the supersmall (54mm x 146mm), superslim (22mm thick) and superlight (210g) PCS terminal. It has the capability to access analog or digital systems (the same feature as current cellular phones) and can use the 1.9 G Hz radio frequency, which has been reserved in the US for personal communications services. Bear Stearns & Corp. , the US consulting company specializing in telecommunications, expects a rapid surge in demand for PCS terminals in the US market. Their prediction is 2.5 million units of the next-generation device in 1997, 6 million units in 1998, 8.5 million units in 1999 and 10 million units in 2000 (a total of 27 million units). Cellular Digital Packet Data (CDPD) Meanwhile, Samsung Electronics is first in the world to develop the cellular digital packet data (CDPD) system, a wireless data communications terminal that supports the Internet. Samsung expects it can export large quantities of the CDPD terminals to the US (aiming at 42% of the population, or 150 million peoptle), Canada and Mexico. Some 20 researchers at Samsung Information Systems America (SISA), located in San Jose CA, developed the CDPD terminal unit at a cost of US$ 7.5 million. It is 58 mm wide, 154 mm long, and 21.5 mm thick and weighs just 205 grams. It uses a large LCD panel and can send or receive 64 characters ( 16/line x 4 lines ) of data at one time. At the same time, it has all the functions of a regular cellular phone. Roaming agreements have already been finalized in the major US geographical areas among AT&T Wireless, Ameritech, GTE Mobilnet, and BANM in order to expand services nationwide. By 1999, about 4.2 million people in the US are expected to be receiving CDPD wireless services. To secure a leading position in this high growth market, Samsung is building a new plant at Kumi, Korea to exclusively mass-produce CDPD hardware. Construction is scheduled for completion in November, allowing Samsung to start exports to the US. Starting with the US, Samsung will aggressively go after the world market for CDPD terminals. Development of new models will be done in the US, the UK and Japan; offshore production facilities will be established in the UK, Mexico and China, and local sales networks will be opened in the US, Europe and Asia. This global system, to be built up over the next 5 years, will require an investment of US$ 950 million. By 2001, the company expects to have sold 30 million units, worth US$ 3.4 billion, making Samsung one of the world*s top 3 suppliers of CDPD terminals. REFERENCE DATA: SPRINT SPECTRUM L.P. Sprint Spectrum L.P.: Sprint, the largest PCS provider in the US, formed a consortium with Comcast Corp., Cox Communication, Inc., Tele-Communications, Inc. (TCI) and Wirelessco L.P. in 1995 to take part in the bidding for rights to use the radio frequency designated for PCS. The consortium paid US$ 2.11 billion to obtain the licenrses to serve 29 major US cities, representing a potential market of 190 million people (or 80% of the US population). Commercial service is scheduled to start up at the end of 1996. Sprint employs about 2,000 people and has 33 offices around the US. DEFINITION OF CELLULAR DIGITAL PACKET DATA CDPD refers to a service for tranmitting non-audio data in packet units over a cellular network. Adding CDPD services to existing cellular networks allows users to receive large quantities of digital data via wireless terminals. This includes Internet access and the capability to send and receive E-mail messages, transmit files and run data searches on the Internet. Principal Data Communications Functions: E-MAIL : Simple E-mail messages can be prepared and sent or received through the use of a terminal only. CDPD modem : Connect the terminal to a notebook PC, and wireless Internet access is possible via the Internet Web Browser inside the notebook PC. Internet Web Browser : Even without linking up with a PC, the terminal can be used to search for information on the Internet by connecting with a server that supports Hand-held Device Markup Language (HDML).

Corporate News : SAMSUNG Electronics Starts DVD Player Production

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co. (SEC) announced today that the company has completed development of a commercially viable Digital Video Disc (DVD) player. Samsung DVD player`s (model no. DVD-860) Korean market debut has been scheduled for November 1. Year ago, Samsung`s DVD research and development team managed to develop the following key parts and technologies: - DVD/CD Compatible Optical Pickup with Annular Mask Objective Lens, - DVD Disc with capacity to play 133 minutes of video, - High-Precision Deck mechanism, and - Variable Bit Rate (VBR) playback technique. Furthermore, this year Samsung`s semiconductor division successfully developed four different kind of LSI (large scale integration) chip sets for DVD; playback, server, digital signal processor and AV decoder. Global market for DVD players is expected to be just 400,000 units in 1996, since the new product is being introduced so late in the year. However, the annual market is forecast to grow rapidly, going from 2.9 million in 1997 to 3.6 million in 1998. According to the experts, some 12 million units will be sold in the world in 1999, and that figure will increase to at least 15 million a year by 2000. Samsung believes that early introduction of DVD titles will be critical for determining how rapidly the new product become popular. Samsung Electronics is linking up with a fellow affiliate, Samsung Entertainment Group, to co-produce at least 10 DVD titles by the end of this year. Together the two companies plan to release more than 100 DVD titles in 1997 and to have at least 500 titles available on the market in the year 2000. Samsung`s new DVD playter uses the MPEG 2 compression standard. It has over 420 lines of resolution, about twice as clear as the average VCR, and will come with a multi-channel Dolby AC-3 amplifier that delivers theater-quality sound. The multi-aspect ratio enables Samsung`s DVD player to playback on TV screen with the conventional 4:3 horizontal-to-vertical ratio as well as on 16:9 wide-screen TV. A single DVD can play up to 133 minutes of video and accommodates up to eight different languages and written subtitles in as many as 32 languages. Also on October 4, Samsung Electronics unveiled its DVD-ROM drive prototype, which represents the latest DVD technology. Samsung plans to have it commercialized by the end of this year and to have it replace existing CD-ROM drives in stages. Next month, Samsung will begin selling a Home Theater System that includes a DVD player. Samsung has also incorporated its DVD player with TV and Laser Disc player. These new products are scheduled to come on the market next year. The entire world has been waiting for the first DVD players to come out on the market. Toshiba, Matsushita Electric, and Pioneer are all reported to be launching their own versions of DVD player by the end of next month. Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripherals, display products, telecommunications & information systems, software tools and semiconductors. It is the flagship company of the Korean-based Samsung Group (US$87 billion). PRODUCTS USING DVD

Corporate News : SAMSUNG Electronics Invests $370 million in Telecommunications Complex

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, South Korea) - Samsung Electronics Co. (SEC) announced that it completed a $370 million multimedia plant in Kumi, Korea, the second facility in Samsung`s 9.7 million square foot information and communication equipment manufacturing complex there. The new 3.2 million square foot facility is Samsung`s latest step in its plan to become a top five global manufacturer of multimedia products and systems. `Samsung recognizes multimedia technology as a key component of our global business strategy,` said Sun-Kwang Kim, senior manager of SEC Corporate Communications. `At Kumi, we expanded production capacity to strengthen our multimedia infrastructure and integrated operations to build synergy among the technologies that compose multimedia products.` Initial production at Kumi Plant II includes communications goods such as handheld phones (HHPs) and pagers, and office products such as printers, hard disk drives (HDDs) and facsimile machines. Samsung projects 1996 output at the new facility to total US$1.6 billion and combined output at the complex to total US$4.4 billion. Samsung Electronics will invest an additional $247 million by 1999 to manufacture personal digital assistants (PDAs) and increase production of HHPs until annual output grows from eight million sets in 1996 to 30 million sets in 1999. With these additional products, Samsung projects the new facility will produce US$ 3.7 billion by 1998 and combined output at the complex will total approximately US$7.7 billion in 1998. Expanded production capacity within the complex enables Kumi Plant I to specialize in telecommunications network hardware, such as switching systems (including cellular systems and private exchanges) and optical fiber cable. Samsung will continue to specialize domestic production facilities; for example, it will dedicate the Stuwon complex to next-generation multimedia products and systems; plants at Kiheung and Onyang to semiconductors; and the Kwangju complex to home appliances. Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Corporate News : SAMSUNG Electronics Opens up The Gigabit Generation - The World`s First 1G DRAM

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) officially announced today the successful development of a fully working die of 1-gigabit dynamic random access memory (DRAM). Samsung's 1G DRAM, the first gigabit DRAM in the world, has 1,074,000,000 fully working cells. The actual chip can store an amount of information equivalent to over 8,000newspaper pages, 160 books (320,000 two-hundred-word pages), 400 still pictures or 16 hours of audio data. In a press conference at the company`s Seoul headquarters, Y.W. Lee, President, Semiconductor Business, said that `the 1-gigabit DRAM is expected to play a key role in HDTV (high definition TV) and multimedia products of the future.` Samsung's 1G DRAM adopted high performance 0.18-micron design rules and CMOS process technology suitable for mass producing super-fast, ultra-large-scale integrated circuits with high speed and very low power consumption - basic requirements for next generation portable multimedia products. In addition to its high density, the 1G DRAM has a power-conserving, low voltage design that accepts voltage sources that range from 1.8V to 2.0V. The new device achieves an operating speed of 30ns (nano seconds) by applying Multi-Bank Synchronous structure in its design. New Redundancy technology was also utilized to improve the yield ratios at mass manufacturing. Samsung's high density, high speed and low power consumption 1G DRAMs will be first used on future generation PCs and workstations. It will also find its way to other products that require the capability to rapidly process vast amounts of data, such as, video conference systems with interpretation ability, medical systems, satellite telecommunications, personal digital assistants, HDTV, 3-D graphics and other future digital multimedia products. Samsung Electronics invested 220 billion Won (roughly US$ 272 million) to the 1G DRAM project, employing 120 key researchers for 2 years 5 months. In August 1992, Samstung was the first company to complete the development of a 64M DRAM chip, and just two years later, the company did the same with a 256M DRAM. The latest development, 1G DRAM,reaffirms Samsung's leading technological position in the memory market. Samsung Electronics expects to lead its rivals for at least 12 months in the development of the 1G DRAM. `We expect to remain in the lead of the world memory product market at least until early in the next century,` said Y.W. Lee. The new device will be commercially available around the turn of the century, with full scale production forecast for around 2005. In addition to being a technology leader, Samsung Electronics also holds the largest market share of the world`s memory market, 15% in 1995. Samsung DRAMs are clearly the world`s number one choice in computer memory. Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Corporate News : SAMSUNG Introduces 500MHz Alpha 21164 Microprocessor

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea and SAN JOSE, Calif., United States) - Samsung Electronics Co.,Ltd. today announced successful fabrication of the Alpha 21164 microprocessor. The parts are fullycompatible with Digital Equipment Corporation`s Alpha 21164 product family which is currently inproduction. Samsung will demo an Alpha NT workstation in their booth #L2412 at Fall COMDEX 1996. General sampling will begin in January `97 with speeds ranging from 366 MHz to 500MHz. The 64-bit Alpha 21164 microprocessor is the first product coming out of the Digital/SamsungAlpha alliance agreement which was announced in June 1996. The agreement licensed Samsung as an alternate source manufacturer of current and future implementations of Digital`s high performance Alpha microprocessors. In addition, the agreement granted Samsung a license to market, sell and distribute Alpha microprocessors worldwide. One of the industry`s leading manufacturers of electronic components and systems, Samsung is well equipped to deliver Alpha technology to the mainstream Windows NT market,` said Ed Caldwell, vice president, Digital Semiconductor. `The availability of the Alpha 21164 microprocessor from Samsung will help bring Alpha performance, Windows compatibility, and price/performance advantage to a great and growing number of PC power users. The Alpha 21164 family delivers a compelling value proposition for Microsoft Windows NT-baseddesktop and server market segments by combining the highest native performance with seamlessWindows compatibility. Digital`s FX!32 translation software provides Alpha users the convenience ofrunning any off the shelf, shrink-wrapped x86 WIN32 applications. Platform Environment Multimedia content producers are demanding fast response times from high performance platformsto improve content creation efficiency. At the same time, today`s consumers are demanding a transition from static 2-D computing to the realism of 3-D graphics, surround sound and futll motion video. The processor-independent Windows NT operating system in conjunction with the highestperformance Alpha processor, delivering peak execution rates of up to 2 BIPS, will help enable this new multimedia, content-rich world of visual, commented D. J. Chin, Executive Vice President andGeneral Manager at Samsung. Alpha, The Performance Leader The high-end Alpha 21164-500 delivers an estimated 15.4 SPECint95 and 21.1 SPECfp95, while thelow-end Alpha 21164-366 delivers an estimated 11.3 SPECint95 and 15.4 SPECfp95, making them the industry`s highest performance microprocessors for both integer and floating point applications.Applications such as video conferencing, 3-D modeling, CAD, video editing, multimedia authoring,image rendering and animation will see a significant boost in performance when run on Alpha 21164processor-based systems. Furthermore, the high performance Alpha 21164 products have host baseddigital video disk(DVD) playback capability. This capability can lead to significant saving in the system price of DVD enabled desktops since the Alpha eliminates the need for an expensive accelerator add-in card. Complete Windows Compatibility Windows compatibility is assured through Alpha`s unique Digital FX!32 translation technology. Digital FX!32 will allow transparent access to all x86 32-bit Windows appellations and will enable them to run seamlessly on Alpha platforms at performances compatible to or higher than the x86 platform. The Digital FX!32 is available free of charge to all Alpha users. Support is provided through the Insignia emulator solution resident within Windows NT. Alpha system users will be able to unleash the full power of this product family and realizeunsurpassed performance when using the vast and growing library of native Windows NT applications. More than 1600 Alpha native Win32 applications have already been ported, with another 1000 ports underway. A wide range orf natively ported software, which can take advantage of the full performance attributes of the Alpha 21164 family of products, is available for server, personal productivity, electronic publishing, Internet client/server and multimedia content creation applications. Popular server applications available include Microsoft`s BackOffice, Lotus Notes, CA-Unicenter, SAP and Oracle. Engineering and content creation applications such as AutoCAD, ProEngineer, 3D Studios, Lightwave, Softimage and Elastic Reality are also available. Coverage in the personal productivity area include popular titles such as Microsoft Word, Microsoft Excel and Netscape Navigator. Pricing and Availability

Corporate News : SAMSUNG Electronics Opens Up a Paging System in Shanghai

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) announced today that it has completed a turnkey project of a paging system covering the city of Shanghai, PR China. The paging system, delivered to Shanghai Guomai Communications Co., Ltd., has a capacity to handle 1.2 million subscribers. The system was formally opened at a ceremony attended by over 200 dignitaries on November 26. Other companies bidding for the project were Motorola Inc. and Glenayre Technologies Inc. (US-based companies). Earlier this year (April 4th) Samsung Electronics signed a paging system contract with Yunnan Post & Telegraph Administration Bureau. The agreement calls for supplying a pager system that will serve the entire Yunnan province. Samsung Electronics will supply US$25 million worth hardware over a 3-year period, including 110 paging systems each with the capacity to handle 1 million subscribers as well as 500 base stations, audio mailboxes, and transceivers. The turnkey project includes supply, installation and support services. This year, no more than 30 million people in China had pager access. That figure is expected to increase to 260 million people (or 20% of the population) by the year 2000. Therefore, demand for paging systems with the capacity to handle over 1 million subscribers is set to take off in the country`s numerous tensely populated cities. With the recent paging system delivery, Samsung stands in good position to capture a major share of this world`s largest market. Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, dtisplay products, software tools & semiconductors.

Corporate News : SAMSUNG in GMPCS Business

Wednesday August 4th 2010 11:30:22 PM

. Samsung signs portable terminal contract . Plans call for GMPCS operation and terminal sales to begin in 2000. . Samsung to gain advantage in hand-held phones and satellite broadcasting. SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) has made a move to become fully involved in the Global Mobile Personal Communications by Satellite (GMPCS) business, a system that allows linking people anytime, anywhere on the planet via intermediate circuit orbit (ICO) satellites. Earlier this month (November 19), Samsung Electronics signed a contract to supply GMPCS handsets to ICO Global Communications Ltd. of the UK. Samsung first got into GMPCS business in January 1995 when the company formed ICO Korea consortium together with Korea Telecom and Shinsegi Telecom Inc. The new agreement is a chance for Samsung to further solidify its position as a leader in next-generation mobile communications. By utilizing its state-of-the-art CDMA (code division multiple access) technology know-how, Samsung Electronics will be developing hand-held GMPCS terminals. The new terminals will be dual mode, capable of working with both satellite and GSM/CDMA cellular networks. The company plans to complete development of first GMPCS terminals in 1998 and production will take place in Korea and Samsung Wynyard Park, an electronics complex located in the UK. Terminal sales are expected to start in the year 2000 when full commercial service is projected to start. Unlike the communications satellites currently in operation, GMPCS systems, most of them are scheduled to come into operation within the next five years, will make use of a group of non-geostationary satellites moving around the Earth in low or medium orbit, transferring signals to earth stations or between each other. They could offer users a way to make phone calls, send fax and even transfer multimedia data from and to anywhere in the world, including remote areas or parts of tthe world with poor fixed line telecommunications infrastructure. GMPCS is expected to be widely used. Potential customers and applications include cellular phone users, businessmen, information-related institutes, transport companies, small ships, coastal navigation users, short distance plane flights, emergency rescue, general travelers, and geographical regions without basic telecommunications facilities and cellular systems facilities. ABOUT GMPCS GMPCS is a satellite-based mobile communications system designed primarily to provide services to hand held phones. The system will offer digital voice, data, facsimile, and a suite of messaging services anywhere in the intended environments world-wide. The basic terminal will be a hand-held device, similar in size, weight and design to current cellular units. These hand-held units will be dual mode, capable of working with both satellite and cellular/PCS networks. Other terminal types are expected to include dedicated data, car, commercial vehicle, maritime, aeronautical as well as semi-fixed and supervisory control and data acquisition units. The ICO`s GMPCS system will comprise ten operational satellites and two in-orbit spares operating in intermediate circular orbit at an altitude of 10,355 km. Divided equally between two orthogonal planes, each 45 degrees to the equator, these will provide complete, continuous overlapping coverage of the earth's surface. The first launch is scheduled for 1998. Satellites will communicate with ground networks through ICO's own network -the ICON ET. This will consist of twelve earth stations or satellite access nodes (SANs) located around the globe. The SANs will provide the primary interface with the ICO satellites for routing traffic and maintaining certain customer data. The SANs will also link with gateways that will serve as the primary interface with public switched telephone, mobile rand data networks. ABOUT ICO ICO Global Communications (ICO) was established in January 1995 as a private company to provide satellite-enabled personal mobile global communications services. The company will commence full commercial service in the year 2000. The company is registered in multiple locations as a legal entity including England. It employs 150 people world-wide from 24 different nationalities. ICO`s capitalization to date is US$ 1.5 billion, raised from share subscription from international public and private organizations. It currently has 47 investors, comprising telecommunications and technology companies from 44 countries world-wide as well as INMARSAT, COMSAT and Hughes. ABOUT SAMSUNG Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Corporate News : SAMSUNG Donates $500,000 to United Nation`s Centre for Human Rights

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - The Government of the Republic of Korea, in collaboration with the Samsung Group, has made a donation in cash and Kind of US$500,000 to the United Nations High Commissioner for Human Rights/Centre for Human Rights. The Korean contribution will be used for the computerisation programme. Of the total amount US$400,000 in Kind will be used for personal computers, communication and peripheral equipment. The remaining US$100,000 cash will cover the required training, maintenance and the Programme Support Costs. The Permanent Representative of Korea, Ambassador Joung Yung Sun and High Commissioner for Human Rights, Jose Ayala-Lasso, formalized the agreement on 2 December at 4:30 p.m. at an official ceremony which took place in the High Commissioner`s office in Geneva, Switzerland. The Korean donation reflects the country`s commitment to international efforts to promote the cause of universal human rights. It will also contribute to the ongoing process of restructuring the Centre for Human Rights with the aim of increasing the efficiency and effectiveness of the Centre. Samsung Group believes that fully realising the role of a good corporate citizen, contributing to society through business activities and social development, is the only way a 21st century company can earn the public's trust and social consent. Samsung does so with programs for the environment, customers, employees; with quality controls, investments, contributions; with education, medical advances, disaster relief; with volunteer work, care for our communities, sports. For more information, visit Samsung Group`s revised web site at http://www.samsung.com

Corporate News : SAMSUNG Develops 5.0-gigabyte Hard Disk Drive

Wednesday August 4th 2010 11:30:22 PM

.One disk can store the equivalent of 106,000 standard newspaper pages. .Three models with recording density ranging from 1.67 to 5.0 gigabytes. .Transmission speed is 33.3 MB/sec. (SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) recently unveiled its latest industry leading high-density hard disk drives (HDD) with recording densities ranging from 1.67 to 5.0 gigabytes. PCs are increasingly operating in a "memory-hungry" multimedia environment, so research efforts at Samsung have been stepped up to expand memory capacity. Samsung Electronics put some 50 researchers to work on a US$6 million, seven month project to develop a hard disk drive with 1.67 gigabytes of memory on a single disk - the densest memory yet achieved anywhere. The new device will be on the market in the first quarter of 1997. The research project resulted in three hard disk drive versions: a 1-disk unit with 1.67 gigabyte capacity, a 2-disk unit with 3.2 gigabytes of memory and a 3-disk unit totaling 5.0 gigabytes. A single disk can store the equivalent of approximately 106,000 standard English language newspaper pages of data - nearly seven years worth of newspapers (based on 42 pages/day). Samsung's new hard disk drives transmit data at 33.3 megabytes (or 106.5 still frames of video data) per second. It can show full screen video, instead of the half screen performance of most multimedia PCs. A super-fast spindle motor transmits data fast enough to support full motion picture video. A sophisticated Magnetic Read head and Super Extended Partial Response For Maximum Likelihood (E2PR4ML) signal processing increases track recording density 48% over other products, from 5,400 to at least 8,000 tracks per inch. High precision servo technology is applied to strengthen the sound and overcome flaws in the head output speed resulting from the improved recording density. A single 3.5" disk can store 5,344 still pictures or 204 hours eof audio data. This kind of high-performance hard disk drive is expected to lead the world market in the second half of 1997, as multimedia PCs come out with stronger audio/video functions that can store DVD data. Samsung Electronics first marketed 40MB hard disk drive in 1989. To narrow the technology gap with the competition, the company expanded its research force, set up a hard disk drive research laboratory in Silicon Valley (US) and built up two plants in Korea (Kumi and Suwon). With this latest hard disk drive, Samsung Electronics is believed to be at least a couple of months ahead of its competition. Samsung's state-of-the-art plant in Kumi has four automated production lines and four semi-automated production lines with an annual capacity of 6.5 million hard disk drives. That capacity will be expanded to 27 million units by 2000 and to 31 million units the next year, representing an estimated 11% of the world market and making Samsung Electronics the world's fourth largest maker of this key PC component. Next year, high-performance hard disk drivers will commonly have disks with a capacity in excess of 1 gigabyte. The world market for hard disk drives is estimated at 120 million units in 1996, 140 million units in 1997, 170 million units in 1998, 200 million units in 1999 and 240 million units in 2000 - an annual growth of 21%.

Corporate News : SAMSUNG to Market PC with DVD-ROM

Wednesday August 4th 2010 11:30:22 PM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) invested some US$10 million and the efforts of around 60 researchers to develop a Digital Video Disk (DVD) Read Only Memory (ROM) drive (model number SDR-130). DVD has seven times the memory capacity of a regular CD-ROM. Samsung has now installed the device in a personal computer, along with a MPEG2 (compression) and AC-3 (DolbyTM surround sound) decoder cards to provide the full screen picture and sound quality found in movie theater. Other built-in features include a PentiumTM 166MHz CPU, 32 megabytes of basic memory, a 3.2-gigabyte hard disk drive, a 36.6Kbps fax modem and a 64-bit graphics card. Wide screen compression is included, so the user can play DVD titles in the conventional 4:3 (horizontal-to-vertical ratio) or 16:9 wide screen. The sound track can be played in up to eight different languages, and on-screen subtitles can be made in as many as 32 different languages. Industry watchers predict that the DVD-ROM will soon replace the CD-ROM in multimedia PCs. By the second half of 1997, the proliferation of DVD-ROMs and development of MPEG2 software are expected to bring prices down enough that the DVD-ROM PC will become commonplace, and competition among companies making the products will be very severe. Samsung's multimedia PC (model name: Magic Station #M555D) will go on sale in Korea in January 1997. Exports will start few months later. In Korea, Samsung expects to sell about 100,000 units in 1997. Samsung Electronics recently commercialized its own DVD player, and now having a DVD-ROM PC of its own, is ready to compete head to head with its Japanese and American rivals. Samsung Electronics Company Ltd., a US$21 billion company ofe the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

SDR-130 Main Features and Specifications: Data transmission Rate DVD-ROM: 1385KB/sec (1X) CD-ROM: 1200KB/sec (8X) transmission Mode PIO mode 3 Access Time DVD-ROM: 200 ms CD-ROM: 150 ms MTBF 125,000 Power on Hour Error Rate 10E-9(ECC OFF), 10E-12(ECC ON) Buffer Size 512 KB Loading Type Motorized tray Interface ATAPI Formats Supported DVD-ROM, Video-DVD Ready, CD-DA, CD-ROM, CD+, Multisession Photo CD, CD-I, CD-G, CD-ROM XA, Video CD and CD-I/DV

Corporate News : SAMSUNG to Ship First CDMA Hand-held Phones

Wednesday August 4th 2010 11:30:22 PM

. Hutchison Telecom of Hong Kong to buy 40,000 CDMA terminals.
. Samsung's first move into overseas terminal market since its export of CDMA systems.
. The foundation has been laid for access to China, the world's largest market.

SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) has finalized an agreement with Hutchison Telecommunications (Hong Kong) Ltd. to export 20,000 CDMA hand-held phones (model no. SCH-100S). A second contract for an additional 20,000 units (model no. SCH-200F) is under negotiation and will be signed by the end of this year. The two deals together are valued at US$20 million and the first shipment is scheduled to take place in the first quarter of 1997.

Samsung's first export of CDMA systems began with a shipment to Russia in February 1996. The current project is the first-ever export of CDMA terminals by a Korean company, evidence of Korea's growing technological lead in this area. The contract will also help Samsung Electronics to penetrate China, one of the world's fastest growing telecommunications market.

The Hong Kong digital hand-held phone market has been dominated by the GSM standard, but CDMA is quickly gaining popularity for its outstanding service quality. In Hong Kong, CDMA service began with the installation of CDMA systems by Motorola Inc. and Hutchison Telecom's purchase of Qualcomm Inc.'s terminals in September. For its next deal, Hutchinson chose Samsung terminals, with better functions and lighter weight than the Qualcomm models.

Samsung Electronics Company Ltd., a US$21 billion company of the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide. For more information on our CDMA products, please visit oure web site at http://www.samsungelectronics.com

Corporate News : SAMSUNG Group Names Jong-Yong Yun New President and CEO of SAMSUNG Electronics

Wednesday August 4th 2010 11:30:22 PM

Jong-Yong Yun, 52, has been President of Samsung Japan Corporation in Tokyo since November 1995. Prior to 1995, he held positions of increasing responsibility at Samsung, including President of Samsung Display Devices Co., Ltd. (1993-94), President of Samsung Electro-Mechanics Co., Ltd. (1992-93) and President of Consumer Electronics Division of Samsung Electronics Co., Ltd. (1992). Mr. Yun joined Samsung Group in 1966 and Samsung Electronics in 1969, the year when the company was established. Mr. Yun holds a Bachelor of Science degree in Electrical Engineering from Seoul National University, Korea. He has also completed a Senior Executive program at MIT's (Massachusetts Institute of Technology) Sloan School of Management in 1988. Kwang-Ho Kim, 56, was promoted to Chairman (from Vice Chairman) and appointed to head Samsung's North American operations. Mr. Kim will also concentrate on his position as Chairman of the Board of AST Research Inc. in order to achieve full potential of the two companies' strategic alliance. In addition to Jong-Yong Yun and Kwang-Ho Kim, thirty-two other Samsung Group executives were reshuffled or promoted today. Jin-Ku Kang will continue with Samsung Electronics Co., Ltd. as a Chairman Emeritus. Samsung Electronics Company Ltd., a US$21 billion company of the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Corporate News : SAMSUNG Commercializes CD-R Compatible DVD Pickup

Wednesday August 4th 2010 11:30:22 PM

.First single-lens version. .Decisive technology for marketing DVD-ROM. .Mass production to begin in February 1997. (SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) has recently commerciali zed a backward compatible optical DVD pickup which can also read compact discs (CDs), and CD-recordable (CD-R) discs. While CD-R discs are spreading worldwide, attention has lately focused on DVD-ROM which will be the next-generation optica l memory device used in PCs. The DVD-ROM drive market is expected to emerge worldwide next year, but the success or failure of the product hinges on the capability to playback CD-R discs. With so much at stake, Samsung's commercialization of the new pickup is very important. Samsung engineers added a holographic optical element and 780nm wavelength laser diode to the company's unique annular masked single-lens pickup, and thus succeeded in reading CD-R as well as DVD and CD discs with a single optical pickup. The device has many advantages in addition to its improved functions. The cost increase is small; the architecture is simple and assembly is easy, facilitating miniaturization. Optical efficiency is high, so this technology can be adapted for DVD-RAM as well. In fact, it can be used with virtually all optical recording and playback systems. To date, no company has commercialized an optical pickup that can playback both DVD and CD-R discs. The currently available DVD pickups that can playback compact discs have various approaches to the task, but they all use laser diodes with the DVD standard 650nm wavelength as the light source. CD-R discs only respond to 780nm wavelength and current DVD pickups cannot be used to playback CD-R discs. In October several leading companies simultaneously completed development of commercially viable DVD-Video players. Samsung Electronics has put its version on the market in November. Now, Samsung haes managed to be first in developing a DVD/CD optical pickup that playbacks even CD-R discs, solidifying the company'sposition in DVD pickup technology.Five patents are pending for this latest technology, and Samsung Electronicsalready has 11 patents for its annular mask format. The competitiveness of Samsung's DVD products has been improved. Mass production of the new pickup is scheduled to begin next February, by which time the function of the actuator component will be greatly improved. The pickup will be adaptable to CD-ROM drivers that operate at 16X speed or faster.Samsung Electronics Company Ltd., a US$21 billion flagship company of US$87 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufacturesand markets audio and video products, household electronics goods, computers and peripheral products, display products, telecommunications and informative systems, software tools and semiconductors. CD-recordable (CD-R): A CD-ROM format, with 650 megabytes of memory, that enables you to record data onto compact discs so that regular CD-ROM drives can read it. With a CD-R drive, you can record data onto a recordable disc on different occasions, known toexperts as multiple sessions. As PCs become multimedia capable, they have rapidly become a popular storage medium around the world. DVD Variations: Officially, DVD does not stand for anything; it is simply the name adopted for a family of related optical disc formats. Five variations of DVD are introduced below: .DVD-ROM: a high capacity data storage medium, similar to CD-ROM; .DVD-Video: a specific application of DVD designed to deliver (mainly) linear motion picture content; .DVD-Audio: a specific application of DVD designed for audio-only uses (similar to CD-Audio); .DVD-R (Recordable): a variatio The basic capabilities that DVD-ROM brings are a large storage capacity, from 4.7 gigabytes (single layer single sided) to 17 gigabytes (dual layer double sided); a fast transfer rate; and the potential for faster access speed and layerto layer access jumps.The spin speed of the single layer disc is a constant linear velocity of 3.49 meters/ second, slower than today's multi-speed CD-ROM drives. The user data read rate is 11.08 Mb/s (Megabits per second) with an audio/video media payload of 9.8 Mb/s or 1.225 MB/s (about equal to an 8X CD-ROM). The difference is due to a shorter wavelength laser (650 nanometers) and denser pits, which are as small as 0.40 micrometers for single layer discs, 10% bigger if double layer is used;and the track pitch is only 0.74 micrometers.

Corporate News : SAMSUNG Breaks Ground for 3rd TFT-LCD Line

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, January 6, 1997 : Samsung Electronics Co., Ltd. (SEC) has been a ggressively pursuing the development of its thin-film-transistor liquid crystal display (TFT-LCD) business. To be a future market leader in TFT-LCDs, the company has recently started to construct a next-generation production facility at Cheonan, Korea.

Investment in the new facility will total around US$900 million over a two-year period. Samsungs third TFT-LCD production line, scheduled for startup in mid-1998, wi ll be capable of handling thirty thousand (30,000) 600x720mm glass substrates a month. This new line will be in addition to Samsung's existing TFT-LCD productio n lines for the 2nd-generation 370x470mm glass substrates and the 3rd-generation 550x650mm glass substrates at Kiheung, Korea.

Samsung Electronics will be the first in the industry to adopt the 600x720mm size, which allows the company to produce six 13.3-inch Extended Graphics Array (XGA - 1,024x760xRGB 2.36 million pixels) panels for notebook PCs from a single glass substrate.

This size also makes possible the production of six 13.3-inch S uper Extended Graphics Array (SXGA - 1,280x1,024xRGB 3.93 million pixels) panels or four 17.1-inch SXGA panels for monitors from each glass substrate.

Samsung selected the 600x720mm size because the demand for 13.3-inch XGA scre ens used on high performance notebook computers is increasing rapidly. At the sa me time, the company has the capability to turn out wide viewing angle, bright, high contrast, and low power consumption 13.3-inch SXGA panels (used to replace 15-inch cathode ray tube monitors) and 17.1-inch SXGA panels (which will replace 20-inch CRT monitors).

Production equipment designed for 550x650mm glass substrates, which has been proven to be stable in production, can be altered to accommodate the new 600x720 mm glass substrates. Therefore, the new glass substrate size has been recommende d as the next standard for the production lines used by members of the US Displa y Consortium (USDC). The 650x830mm size has also been discussed as the one to su cceed 550x650mm glass substrates, but that size has yet to be proven stable in a ctual production. Nine 12.1-inch panels can be made from 650x830mm size glass su bstrate. In addition, 1x1m glass substrate has been suggested, but more time is needed to make this one commercially viable.

Samsung's announced investment in its next production line is expected to hav e a profound effect on determining how other players in the TFT-LCD industry inv est. This is because the size of the glass substrate has a major impact on the s uccess or failure of the operation. Deciding the size is based on accurately ana lyzing and predicting target markets and infrastructure (such as the capability of production facilities to adapt to future markets and materials used in TFT-LC D components). Samsung Electronics has recommended a glass substrate size center ed on market forces, which is seen as an inducement for other makers to adopt th is size as their standard.

The Samsung Group's involvement in semiconductors has been a springboard for entry into the TFT-LCD business. Samsung Display Devices Co. supplies the color filters; Samsung Corning Co. provides the glass substrates and Samsung Electroni cs makes the driver ICs. This synergy results in much greater competitiveness th an other companies involved in TFT-LCDs.

Samsung Electronics' monthly TFT-LCD output is worth more than US$40 million, and TFT-LCD sales in 1997 are projected to be far in excess of US$300 million. Samsung is expanding its supply of TFT-LCDs to leading computer makers such as T oshiba, IBM, and Apple. If the company's growth trend continues at the current p ace, annual TFT-LCD sales by 2001 will be over US$2 billion, making Samsung one of the world's top makers.

The world TFT-LCD market in 1996 was US$6.5 billion and is expected to jump t o US$10 billion in 1997. As TFT-LCDs replace CRTs in desktop monitors, annual sa les are predicted to reach US$20 billion by the year 2000. Demand for TFT-LCDs c urrently is some 30 higher than supply, and materials are very hard to find.

Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billio n (95) Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, s emiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Background Data:

Glass Substrate Size and Number of Panels:

Substrate:10.4"11.3"12.1"13.3"14.1"17"370x470mm422221 550x650mm666442 600x720mm866644 Note: 5:4 aspect ratio, Unit: panels TFT-LCD Panel Price History

Corporate News : SAMSUNG Receives Ten Innovations `97 Awards

Wednesday August 4th 2010 11:30:22 PM

Innovations awards showcase exceptionally designed and engineered consumer electronics hardware. Las Vegas, USA, January 9, 1997: Samsung Electronics America, Inc. is the proud recipient of ten Innovations `97 Awards, presented by the Consumer Electronics Manufacturers Association (CEMA), devised to showcase exceptionally designed and engineered consumer electronics hardware. The award-winning products are on display at the 1997 International Winter Consumer Electronics Show (CES) booth #20957, January 9-12, at the Las Vegas Convention Center. John Garrison, Senior Vice President of Sales and Marketing, Samsung Electronics America, said, `It is a great honor to be recognized by our colleagues in the electronics industry. Each year, Samsung focuses on producing cutting-edge products, and with the presentation of the 1997 Innovations awards, the CEMA has confirmed the impact of our efforts.` Over the past seven years, 37 of Samsung`s original products have been recognized by Innovations. Among products receiving awards this year are Samsung`s MC6566W Convection/Microwave Oven, MW8564W Full Size Microwave Oven, FX4200 Plain Paper Facsimile Machine, VR8956 Hi-Fi 4-Head VCR, SCH966 Hi-8 Camcorder, DVD705 DVDplayer, GXE1395 GXTV 13` Video Game Monitor, TXE2759 CompacTheatre 27` Ultra Flat Screen Color Television, SENS810 Multimedia Notebook, and SyncMaster 17Glsi Color Monitor. Innovations is the most recognized awards program in the consumer electronics industry, endorsed by the Industrial Design Society of America and it is sponsored and produced by the Consumer Electronics Manufacturers Association (CEMA), a sector of the Electronic Industries Association in the USA. Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$87 billion Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors. Samsung Electronics America, Inc. is a fully owned subsidiary of Samsung Electronics Co., Ltd.

Corporate News : Smallest and Lightest CDMA PCS Handset on the Market Introduced by SAMSUNG

Wednesday August 4th 2010 11:30:22 PM

RICHARDSON, Texas--January 14, 1997--At the Consumer Electronics Show, Samsung Telecommunications America, Inc. (STA) introduced its CDMA PCS handset, the SCH-1011, and dual-mode CDMA Cellular handset, the SCH-110. The SCH-1011 is the smallest, lightest, and most compact CDMA PCS handset on the market, providing excellent voice quality and a full range of functions and options. This announcement from a leading provider of wireless communications underscores Samsung's commitment to CDMA solutions. "Samsung's CDMA technology and experience, coupled with marketing expertise here at Samsung Telecommunications America's headquarters in Dallas, should give us a leading edge in the North American market," said Mr. Jeong Han Kim, President, STA. "We are committed to servicing this market by providing users with highly reliable, fully-featured and user-friendly CDMA products," he concluded. User-friendly features include a unique menu-driven interface for easy access to functions like messaging and memory. Other features include caller ID, call timer, voice privacy, call restriction, power save mode, last number redial (up to 10 numbers), auto-lock, memory storage up to 100 numbers, SMS-Short Message Service, a large 3 line display for twelve characters per line plus 2 lines of icons, and more. Talk time is 2 hours using the standard battery and 5 hours with the extended battery. Stand-by time is 20 hours standard and 60 hours extended. Handset dimensions are 5.7" (145 mm) length by 2.1" (53 mm) width by 0.9" (23 mm) depth. The handset weighs only 6.7 ounces (190 grams) with the standard battery and 8.9 ounces (252 grams) with the extended battery. Portability and ease-of-use are critical to user acceptance. Weighing less than 7 ounces, these ergonomically designed handsets are feature-rich. "Because it is pocket-sized and weighs so little, users will not think twice about carrying the handset. This, of course, means that the handset is more useful, which in turn increases call volume to the Service Provider," said Ken Cho, Product Manager, Wireless Terminals. Samsung chose to develop CDMA technology as it provides high quality voice transmission and security, superior call capacity and reduced cross-channel interference in comparison to TDMA technology. The main distribution strategy that Samsung is focusing on for this market is to partner with Carriers such as Sprint PCS, RBOCs, and Resellers who will offer their customers CDMA Cellular/PCS service. Retail channel development will evolve with the market. Samsung's track record in providing CDMA solutions is extensive. In 1995, Samsung was selected by Shinsegi Telecom to provision the worlds largest commercial CDMA wireless communication service, due to its ability to deliver and support highly reliable equipment. In 1996, Samsung signed an agreement with Sprint PCS to deliver more than $600 million worth of its slimline, super-light CDMA PCS handsets. The CDMA PCS and CDMA Cellular Handsets will be available for delivery 2nd quarter, 1997. These handsets will be offered to end users by CDMA Carriers. Each Carrier will define the price points and/or service sign-on promotional cost. Samsung Telecommunications America (STA), a Dallas-based subsidiary of Samsung Electronics Company Ltd., researches, develops and markets hardware for telecommunications systems within the US. STA has four main business units: Wireless Terminals, Networks, Business Communications and Office Automation. Products include hand-held phones, PCS phones, cordless phones, pagers, key systems, key phones, faxes, printers, legacy LAN products, edge switches, hubs and routers. Samsung Telecommunications America, Inc. 1130 East Arapaho Road, Richardson, TX 75081. Samsung Electronics Company, a $21 billion flagship company of the Samsung Group, has been providing state-of-the-art wireless communication solutions since 1984. The Samsung Group is one of the largest companies in the world, with revenues in excess of $87 billion. For more informationin the US, please contact Mr. H.Jay Lee at 972-761-7000 or Ilene Wiener at 201-461-1400.

Corporate News : SAMSUNG Merges 1M DRAM with Logic Device

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, January 17, 1997: Samsung Electronics Co., Ltd. (SEC) has come out with its first mass production prototype of a Merged DRAM with Logic (MDL) device, using next-generation "system on a chip" (SOC) design technology. The MDL80 is a fusion of 1~2-megabit dynamic random access memory (DRAM) and application specific integrated circuit (ASIC) device that has been designed with 0.5-micron processing technology. It can operate on either 3.3 or 5.0 volts, is compatible with conventional ASICs and can be used in various value-added products. Mass production is scheduled for startup in March. The emerging market for embedded DRAM logic chips totaled US$100 million in 1996, is expected to double this year and will reach US$600 million in 1998. As application of the devices become commonplace, annual demand will soar, totaling at least US$3 billion by the turn of the century. When memory and non-memory elements are integrated on a single chip, the time required to transmit data between two chips is eliminated. Therefore, overall processing speed is increased, improving system function. There is also no need for input/output terminals, so energy consumption is reduced. Other benefits include a reduced board size and improved system reliability enabling lower production costs. The DRAM market has been moving from 1M and 4M chips to 16M and 64M chips, so the new MDL chip will help alleviate finished product manufacturers' difficulties in procuring the now scarce lower capacity DRAMs. Applications for MDL devices will include data storage media (hard disk drives, CD-ROMs) and portable multimedia products (PDAs, digital cameras) that have low capacity requirements and use 1M and 4M DRAMs. They are also expected to be used in 3-D graphics chip sets for PCs, set top boxes and DVDs as well as for making one-chip CPU-DRAMs for network computers. To stay in step with current systems trends, Samsung Electronics decided in 1995 to focus on developing MDL devices first as the initial phase of SOC product development. MDL devices retain the functions and degree of integration of DRAMs, yet they are customer-oriented and easy to design. In general, grafting DRAMs to ASIC processes increased the physical size of the DRAM 1.5 times, causing price competitiveness to drop. Conversely, when grafting ASICs to DRAM processing, the ASIC lost around one full generation of functions. The winner in this market will be the manufacturer who can make the most price competitive processor without compromising the advantages of either the DRAM or the ASIC. In the DRAM field, Samsung Electronics enjoys a competitive edge and has some of the most advanced technology. Taking advantage of these strengths, Samsung has embarked on a continuing research program to develop MDL devices that best suit user needs. This effort has resulted in the mass production of the MDL80. In the second half of 1996, Samsung also plans to complete development of the MDL85, which can have either a 1M DRAM or 4M DRAM built in, and MDL90, which is a 16M DRAM built onto an ASIC device with 0.35-micron processing. These more advanced versions are scheduled to be in mass production by the end of this year. Samsung Electronics is also developing single-chip versions of the 32-bit RISC chip by Advanced RISC Machines Ltd., which features high-performance RISC MPU technology; the Oak 16-bit DSP by DSP Group, Inc.; and an Analog Digital Converter (ADC) / Digital Analog Converter (DAC). To date, the one-chip DRAM is not available in a variety of versions. It takes 2-3 months to develop new designs to accommodate specific customer needs. This is longer than the time needed to develop new logic elements for conventional ASIC devices, making it difficult to meet customers' schedules for getting their products to market. The relatively long development time has been, therefore, an obstacle to expanding the market for DRAM-ASIC devices. However, Samsung has standardized a wide range of DRAM specifications, so configurations requested by any customer can be made virtually on the spot. The reduced chip design time shortens the time required for customers to develop their products so that they can get them to market ahead of the competition. Samsung Electronics also boasts outstanding testing know-how for ensuring that reliability levels remain as high for all products. The DRAM elements are tested first and then, after adjustments are made, the entire device is tested. As a result, Samsungs embedded DRAM-ASIC products are just as reliable as regular DRAMs, which must meet very strict criteria. Samsung considers the MDL devices as one of its most important strategic product areas and will focus ongoing research on them. Samsung aims to be one of the worlds leading producers of embedded memory devices by strengthening customer support and by being first to develop and supply next-generation versions. The company plans to have devices with 0.25-micron processing by 1998 and 0.18-micron processing by the turn of the century. Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion (95) Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Corporate News : SAMSUNG Continues to Regulate 16M DRAM Production

Wednesday August 4th 2010 11:30:22 PM

.Samsung Electronics will continue to regulate the production volume of the 16-megabit DRAM chips on an on-going basis: The market price of the 16M DRAM chip has been falling severely since the end of 1995, getting close to a point where the market price and production cost do not break even. Thus from the third quarter of 1996, Samsung Electronics has been downsizing its production volume of 16M DRAM chips, which seems to have started to show positive results beginning of this year. .Samsung Electronics will regulate its production cuts on the basis that it does not effect the business of its long-term contracted clients. However, until the prices rise to a reasonable level, regulation of the 16M DRAM production capacity will continue. .The reason for such action is that the market price of the 16M DRAMs has fallen nearly beyond the production costs, not just for Samsung Electronics, but for other worldwide producers in such countries as Japan and the USA. It appeared to have been widely understood within the industry, that further price reductions would threaten the entire business of DRAM manufacturers. .Due to the reduction of the 16M DRAM volume, fabrication capacity will be available for increased production of SRAMs, graphic memory and other memory chips, ASIC, non-memory chips such as Micom and embedded DRAM logic chips. Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion (95) Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. According to Dataquest, Samsung Electronics was the 7th largest semiconductor maker in the world in 1996. Samsung is the world`s largest DRAM producer with 17 global market share .

Corporate News : SEC Targets `97 Sales at W20.7 Trillio

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 4, 1997: Samsung Electronics Co. (SEC) has announced its 1997 business plans, which include W17.3 trillion in business from domestic operations and a total sales target of W20.7 trillion -- when including overseas operations. Newly appointed SEC President & CEO Jong-yong Yun, who is to take charge of all the electronics related operations of the Samsung Group (the Electronics Subgroup), held a press conference on February 3. President Yun stated that the electronics industry has already begun to feel the coming of the 21st century, which is still four years away. He went on to say that as the business environment transforms, Samsung will be placing priority on creating an aggressive, future-oriented approach to maintain its leading position. In this connection, SEC is restructuring its business. The company has earmarked W4.5 trillion to invest in overseas operations, R&D, new facilities and expanding involvement in displays (thin film transistor liquid displays, etc.), multimedia (DVDs, etc.), micro products (MSP chips, Alpha chips, etc.), personal communication services (PCS) and networking communications. At least 80% of the budget will be devoted to future oriented businesses (businesses with high growth potential). SEC is working to remain competitive amid a rapidly changing business environment. Therefore, for the year of 1997 three principle objectives have been put forth: Business management will focus on decentralization, speed and simplicity. The organization will be restructured, and resources will be concentrated on key areas. Attention will be focused on improving quality, design and services, which is the so-called `soft` aspects of Samsung. SEC`s sales target for 1997 is W20.7 trillion, which breaks down into W9.8 trillion in exports, W7.5 trillion in domestic sales, and W3.4 trillion from overseas operations. Importantly, 16% of all SEC revenue will be generated from outside Korea, a figure that is close to the performance of Korea`s 10th largest business conglomerate. The Samsung Electronics Subgroup (consisting of Samsung Electronics Co., Samsung Display Devices Co., Samsung Electro-Mechanics Co., Samsung Corning and Samsung Data Systems), plans to work closely together to achieve a combined total sales of W28 trillion (US$32.5 billion) in 1997. Their business will include sophisticated parts and components, next-generation products & systems, information technology services and telecommunications services. Their activities will play a leading role in improving the competitiveness of Korean-made products around the world. Samsung Electronics plans to aggressively move into the overseas markets and play a leading role in the domestic government projects. The company has restructured its Telecommunications Division around telecommunications services telecommunications hardware, and terminals (mainly hand-held sets). This year, the SEC Semiconductor Division aims to maintain its world-leading competitiveness in DRAMs and will strengthen its position in micro devices. The Multimedia Division, which has strong competitiveness in the face of a strong Yen currency, is placing its priority on the development of cutting-edge products. The Overseas Division has divided its business into five geographical regions. Production facilities will be expanded or newly built at SEC complexes in Brazil, Malaysia, China and the UK. Annual overseas production capacity will be increased to 23 million units, including 9 million TVs. In order to accelerate overseas localization of semiconductor and telecommunications system production, SEC will also build chip plants in Austin, Texas (USA) and Suzhou, China, and a switching systems plant in Shandong, China. Samsung Display Devices plans to expand production of Braun picture tubes and increase involvement in plasma display panels, liquid crystal displays and other next-generation display products.

Corporate News : SEC Sets '97 Telecom Sales at W3.7 Trillion

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 12, 1997: Samsung Electronics Co. (SEC) has announced its plans for the 1997 telecommunications business. These plans include a total sales target of W3.8 trillion, which breaks down into W2.8 trillion from the domestic market and W1 trillion from the exports. Officials from SEC's Telecommunications Division ( led by President & CEO Hee-choon Park) held a press conference on February 12 at the Chosun Hotel in Seoul. They predicted that due to the deregulation of the domestic telecommunications market, preparations in facing such an age of `unrestricted competition` will be made. Thus, officials of Samsung stressed that 1997 would be a very important year for laying out the groundwork to make SEC one of the world's top five manufacturers of multimedia telecommunications products. In this connection, they plan to strengthen the company's international competitiveness by establishing strategic alliances with leading overseas companies. To prepare for the survival in the "era of unrestricted competition," Samsung Electronics announced the following five principal strategies for this year. (1) An aggressive approach in the development of its core strategic businesses. (2) restructuring its existing operations based on the interest of maximizing its profits. (3) strategically expanding in its overseas business. (4) strengthening its R&D capabilities which as a result, will automatically come in serving its fifth strategy, (5) secure international competitiveness through financially sound business. Investments made in the Telecommunications Division (for the year alone) is to be W240 billion for the new facilities, and W410 billion in R&D. This years budget of W650 billion, 27 higher than in 1996, reflects the seriousness of Samsung Electronics management strategy, which is to become one of the world's top five makers of telecommunications hardware. To achieve this ambitious goal, SEC, first of all, is determined to strengthen and sustain the already positive marketing position of its CDMA (cellular, PCS) terminals and systems, fiber optics and multifunctional office machines. Second, determined to focus on the development in the areas of mobile telecommunications systems (FPLMTS), asynchronous transfer mode (ATM) switching systems, global mobile personal communications services (GMPCS) and wireless local loops (WLL). Samsung Electronics predicts that mobile communications and networking will be the areas of high-growth for the 21st century, and thus has decided to pursue them aggressively. The company has secured a leading position in its new domestic market for the code division multiple access (CDMA) terminals and systems. Now, Samsung is taking a step further-up in its marketing activities, aimed at overseas service providers with an objective to truly globalize its telecommunications business. SEC also plans to develop new "strategic" products on a faster pace, localize the production of key parts and components, and secure essential technology in order to enhance product competitiveness. Another core area of the business is networking, and SEC will focus on developing strategic product areas such as LAN servers and ATM switching systems. Such developments in this area will be used for the next-generation networking markets of the overseas area. Existing business areas will be restructured based on the interest of maximizing profitability ; businesses lacking in competitiveness will be turned over to small and medium-sized manufacturers either domestic or abroad. In otherwords, Business with limited profit-making potential will be phased out. Products in the high-growth area, such as printers and key phones will be fully supported in its development. Also, SEC's competitiveness in switching systems and data transmission networks will be improved, and expanded as well. To broaden the overseas business activities, new retail and production facilities will be secured, and much involvement will be made in providing mobile telecommunications services. Last year, overseas sales amounted to just 20 of total sales, but the overseas figure is expected to be increased to 26 in 1997 and to reach 55 by the year 2000.The overseas R&D network in the US, UK, Russia, India and Japan will be reinforced. Ultimately, allowing them to conduct their merchandising, development of new products, sales and after-sales service according to the needs of its local environment. Meanwhile, in Korea, completion of an optical cable plant at Kumi is being accelerated. The cell production method is to be applied in order to aggressively develop SEC`s fiber optics business. SEC Telecommunications Division President Park stressed at the news conference that the company needs a new corporate culture; if it is to grow into one of the world`s top five makers of multimedia telecommunications hardware. He said that the Division would implement three programs in this regard; a more open organization, more involvement through dialog and discussion, a future-oriented management system that can manage change. Thus, as a result, a synergy effect which will maximize cooperation among organizational units will be established.

Corporate News : SEC Establishes Service Subsidiaries in CIS

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 17, 1997:Samsung Electronics Co., Ltd. announced that it will be accelerating into the emerging markets of China, the CIS and India. At the same time, the company is bolstering its overseas business by establishing well equipped service capabilities, the key to determining its ultimate success or failure. Samsung Electronics exported 2 million color TVs to Russia and Eastern Europe in 1966. To continue expanding exports to this part of the world and ensure customer satisfaction, Samsung Almaty Service Co., Ltd. (SALSC) and Samsung Ukraine Service Co., Ltd. (SUSC) were established around the beginning of this year. The two new service subsidiaries are equipped with offices, reception desks, repair shops, training centers and parts warehouses. They will provide service support to a network of over 300 after-sale service providers in Kazakhstan, Uzbekistan, Kirgyzstan, Tajikistan, Turkmenistan, Ukraine and Modavia. In the first quarter of every year, these service subsidiaries will provide training to after-sales service technicians throughout the region. Meanwhile, Samsung Electronics plans to at least double the number of after-sales service centers by the end of this year. At the beginning stage, the after-sales service centers were supplying 75 of all parts and material in-house, but Samsung Electronics is now bringing that figure up to 90. Samsung also plans to offer a `traveling after-sales service` (free of charge) which is based on Samsung Electronics belief of going to the customer instead of simply waiting for them to come to us. Unlike service centers previously established by Samsung Electronics, SALSC and SUSC will be responsible for local sales as well as maintenance and repair. By localizing operations, they are expected to be operated as self-sustaining profit centers. This year, the Customer Service Division is planning on effectively organizing the 12,000 some service centers, like depot, FSC(Factory Service Center), Semi-FSC and AST (After Service Center), located throughout our five regional headquarters and integrated manufacturing complexes.

Corporate News : SAMSUNG Electronics CBs Named

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 19, 1997: Samsung Electronics Co., Ltd. announced today that the financial journal Asiamoney reported in its February issue that convertible bonds (CBs) issued by Samsung Electronics Co. in September 1996 were the `Deal of the Year` among all Asian securities for 1996. At the beginning of every new year, Asiamoney -- the prestigious monthly magazine read by members of leading financial institutions and corporate financial officers -- rates securities in each major category (bonds, stocks, stock-related bonds). Asiamoney selected Samsung Electronics as `Deal of the Year` for the following reason: In spite of its dropping stock price as a result of the plunging DRAM prices in 1996, a continuing slump in the Korean stock market, and the `cold` attitudes expressed by the investors towards the Korean stock market, Samsung Electronics issue of CBs were successful due to its sound selection of appropriate investment products, guaranteed depository receipts (GDRs) and common stock convertible bonds . Samsung Electronics disregarded the negative forecasts by securities market analysts, and created a demand five times as great as the face value of the issuance. The bonds were issued at a 25 premium (the highest among Asian CBs this year), and the price has remained at least 10 higher than what it was at issuance, making them very popular among investors. Samsung Electronics experience in raising capital on international financial markets as well as its solid investment management activities are also seen as major factors behind bond `s success. Also last year, the industry leading journal Corporate Finance, named the issuance `Deal of the Year.` Given the current Hanbo Group scandal, Korean companies and banks are in danger of losing credibility in international markets. However, despite these difficulties, Samsung Electronics has been holding strong, and is being regarded as a model case study in the area of overseas securities issuance.

Corporate News : SAMSUNG Electronics System LSI Division Sales to Break W1 Trillion in `97

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 26, 1997: The System LSI (Large Scale Integrated Circuit) Division of Samsung Electronics Co. has announced its 1997 business plans, which includes a sales target of US$1.2 billion. In addition, concentrated investments of W230 billion will be made in new as well as existing strategic areas for the year. The division has been restructured into 3 main units. 1.Growth Business: includes Alpha Chip, MDL and other future generators of high growth. 2.Expansion Business: includes ASIC and multimedia. 3.Mature Business: includes microcontrollers and power elements. Each unit`s role is to contribute to the finalization of the company`s products and in the process, create new demand. At the same time, the division will serve as the main headquarters of the strategic business. Details of the System LSI Division`s strategy: 1.Better respond to customer needs and diverse applications by strengthening systems-related technology. 2.Improve design and production technology of the micro LSI systems which will help in accommodating to the small lot production. 3.Develop new products and strengthen competitiveness, through the expansion of joint development activities with leading domestic and overseas systems companies. The Alpha chip, MPEG and MDL are the main strategic areas of the System LSI division for the 21st century. As mentioned above, through its strategic alliances with industry leaders, Samsung hopes to generate the best design and systems available. Also, to serve customers continuously with `on-time` quality products, memory fabrication technology and marketing functions will be integrated into the System LSI Division. Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion(`95) Samsung Group, is a world leader in electronics, with operations in more than 60countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Corporate News : SAMSUNG Electronics Still Holds Strong in Telecommunication and Home Appliance Sector, Despite the f

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, February 28, 1997(SEOUL): Samsung Electronics Co. (SEC), South Korea`s leading electronics manufacturer announced today at the 28th annual meeting of shareholders, its total sales of 15.9 trillion won (US$18.8 billion) for 1996, a 2 fall from the 16.2 trillion won (US$20.9 billion) in 1995. Net income fell 93 to 164.2 billion won (US$194.5 million), compared with 2.5 trillion won (US$3.2 billion) of 1995. The main reason behind such a drawback is the steep fall of the memory chips` market price -- generated by the oversupply of the market. However, despite such plunges in the semiconductor business, a remarkable growth of 67 was made in the telecommunications area last year, which in total sales comes to the figure of 2.6 trillion won. Also, with a total sales of 5.1 trillion won, the consumer electronics business generated growth of 13.5, compared to the 4.5 trillion won in 1995; the factor of growth in this sector, comes from the success of the WorldBEST TV within the emerging markets such as the CIS, and China. In addition, though the semiconductor and computer division recorded a total sales of 8.2 trillion won, which is a fall of 19.1 compared to the previous year, continuous growth of 22 has been kept steadily within the computer division. Thus, despite the difficulty Samsung Electronics has faced during the past year, introductions and developments of the 64-megabit, the 1-gigabit DRAM, the DVD, and the WorldBEST Plus TV still holds strong Samsung`s position as a world class producer of high-tech electronic goods and devices. Furthermore, Samsung Electronics is eager in establishing itself once again as a leader in the non-memory area, mostly focused on the development of the Alpha chip (CPU), and the TFT-LCD. Operation in the multimedia area will be also actively carried out. Samsung Electronics Co., Ltd., headquarters based in Seoul, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. Samsung Electronics employs over 70,000 people worldwide. (Unit: Korean Won in billions) item19961995RevenuesTOTAL 15,874.5 (US$18.8billion) 16,189,8 (US$20.9billion)Domestic Export6,082.1 9,792.34,949.3 11,240.5ProfitsProfit Before Taxes223.63.006.5NET PROFIT164.2 (US$194.5million)2,505.5 (US$3.2billion)Note: Korean Won amounts are converted into US dollars solely for readers` convenience, at the following rates:- 1995; # US$ 1 = Won 774.7 - 1996; # US$ 1 = Won 844.2

Corporate News : Interdigital, SAMSUNG and Siemens Unveil First B-CDMATM Hardware for The Wireless Local Loop

Wednesday August 4th 2010 11:30:22 PM

InterDigital Communications Corporation (ASE: IDC), Samsung Electronics Co., Ltd and Siemens AG today unveiled the world's first Broadband-Code Division Multiple AccessTM Wireless Local Loop (WLL) hardware. The B-CDMATM solution is designed to offer the most comprehensive range of services and the highest quality transmission of any wireless local loop technology. B-CDMATM technology's broader bandwidth is designed to permit advanced features such as ISDN and bandwidth on demand for services such as wireline quality voice, high speed fax, data and multimedia, including video. This capability will enable carriers to deliver ISDN to the desktop in a fixed wireless application and ultimately in portable and mobile environments. The presentation of B-CDMATM hardware at CeBIT '97 follows a tri-partite development and manufacturing effort between InterDigital, Samsung and Siemens. The core technology was developed by InterDigital while the hardware and software were developed using the engineering resources of all three companies. This new technology is designed to allow carriers and other network operators to optimize revenues and earnings by easily connecting new subscribers and providing highly profitable broadband services. B-CDMATM technology is particularly suitable for areas where it is difficult or expensive to lay cable. In congested urban areas it eliminates the cost and disruption of physically laying new cable while dramatically reducing time required to generate revenue. Commercial availability of the B-CDMATM WLL product is planned for the first half of 1998. The first field trials are expected to be underway by the end of this year. Production will take place at Samsung's factory in Kumi, Korea and Siemens' factory in Berlin, Germany. Initially, it will be offered as a fixed wireless product that provides e-mail and internet access, high speed, high quality voice, data and video. A second phase will provide neighborhood roaming and portability within cells of 5-15 kms radius. In the planned third phase, a fully mobile product will be introduced to deliver the full range of B-CDMATM capabilities on the move. A new chip, manufactured by LSI Logic exclusively for InterDigital, incorporates B-CDMATM technology and provides essential functionality for B-CDMATM handsets, subscriber terminals and base stations. The ASIC will integrated into the subscriber terminal and base station which can be seen at InterDigital's stand at CeBIT '97. Testing and initial trials of the air interface by InterDigital, Samsung and Siemens have confirmed the ability to provide video communications over a fixed radio link to a laptop PC. B-CDMATM technology distributes multiple simultaneous conversations and/or data transmissions across a broad segment of radio spectrum, typically 7.0-15 MHz wide. Each voice, fax, data or video transmission is assigned a unique code which both the transmitting and receiving ends know so that the transmission can be reassembled at the receiving end. Because of the broad spectrum, B-CDMATM technology will provide high immunity to interference and multipath propagation conditions inherent in an urban environment. B-CDMATM's resistance to interference makes it ideal for use in multiple access systems. Target Markets Announced for B-CDMATM As the first Broadband-CDMA hardware is launched at CeBIT Hannover, the three companies concerned, Samsung, InterDigital and Siemens, are already preparing an aggressive world wide marketing campaign, each focusing on markets where they have strong existing sales relationships. Samsung`s current European telecommunications business has been built around significant sales in Eastern Europe. The company believes that B-CDMATM is particularly well suited to markets in Western and Eastern Europe. In Asia, Samsung has the first three trial sites planned for China, where work is expected to start later this year. "By combining B-CDMATM wireless local loop with DLC (Digital Loop Carrier) equipment, Samsung is able to offer an exciting new telecommunications solution that is particularly well suited to the urban environment and can be introduced by existing PTTs as well as the newer generations of network operators," said Byung Kwan Bae, Executive Vice President and General Manager of the Infrastructure Network Division at Samsung. "Customers expect Samsung&apos/s high level of expertise, due to our extensive experience in CDMA technology and implementation. We have already contacted a number of customers who have responded very positively," he added. Samsung is well established in the CDMA marketplace. In February 1997, Samsung signed a major deal with Korea Telecom to supply CDMA infrastructure equipment valued at US$300 million. B-CDMATM lends itself to installation in areas where services have been disrupted and there is a need to rebuild basic telephony services quickly and easily. For regions with more developed telecommunications services, B-CDMATM offers easy access to ISDN services via fixed wireless local loop applications. As deregulation of local access occurs around the world, B-CDMATM can be used as a technology that will allow new entrants into the market supporting services that will surpass anything currently in place.

Corporate News : SAMSUNG Electronics Moves into Chinese Telecom Market

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, March 19, 1997: CDMA hardware made by Samsung Electronics will be supplied to Shanghai, China. In hopes to obtain position as the standardized technology of the telecommunication industry, producers of Code Division Multiple Access (CDMA) and the Global System for Mobile Communications (GSM) are currently under fierce competition Shanghai, where both technology coexist, is being considered as an ideal test-bed in determining which technology will eventually prevail. After a tough bid with the industry leaders such as Motorola, and Lucent Technology, Samsung Electronics was appointed in conducting the establishment of the CDMA cellular phone network, and in providing the supply CDMA hardware to the city of Shanghai. The turnkey contract calls for Samsung Electronics to provide China Shanghai Changcheng Mobile Communications Co., Ltd. with a switching station that has the capacity to handle 68,000 subscribers as well as 67 base stations and follow-up services. Installation is scheduled to begin in the first half of this year, and the system to be fully operational within the second half. By winning this contract, Samsung finds significance in the fact that it has captured, and is supplying equipment to Shanghai, the largest Chinese market with the highest potential of growth, which is considered as the symbol of Chinese modernization efforts. In introducing cellular CDMA systems in 1996, the authorities of the Chinese government opened tenders in four major cities Beijing, Shanghai, Guangzhou and Xian. Taking part in the bid were as mentioned before, major leaders of the industry such as Motorola. The bid for Shanghai were five companies Samsung Electronics, Motorola, Lucent Technology, Northern Telecom and QualComm. The results of the bid were Lucent Technology for Guangzhou, Motorola for Peking, Northern Telecomm for Xian, and Samsung for Shanghai. It is quite clear that the Chinese are seeking for a new telecommunications standard to satisfy its market of 1.3 billion people. Therefore, Samsung Electronics` entry into the Chinese mobile telecommunications market is seen as an important milestone for Korean companies in the overseas markets. The Chinese government has a long-term plan to make Shanghai an international center of trade and finance on a par with Hong Kong. It is investing much effort on building up its telecommunications infrastructure, which indicates that the information and telecommunications business of Shanghai will undergo miraculous growth. The number of cellular phone subscribers alone is staggering. There were 380,000 users in 1996 and that figure is expected to increase by 600,000 this year. Samsung Electronics has already established a joint venture company to market wireless local loop (pager) systems in Shanghai. It has already started in supplying pagers and services to 1 million subscribers. Now that SEC is supplying CDMA cellular systems, the company will seek to get into the supply of Personal Communications Service (PCS) hardware and Asynchronous Transfer Mode (ATM) switching systems. Samsung Electronics Co., Ltd., headquarters based in Seoul, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. Samsung Electronics employs over 70,000 people worldwide.

Corporate News : SAMSUNG Electronics Launches New Environmental-friendly Monitor

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, April7, 1997: Samsung Electronics Co., Ltd., has come out with a new SyncMaster model monitor that satisfies the TCO 95 standards. The new model, available in 15" and 17" versions, will replace the existing SyncMaster line. The Braun tube surface has a multiple-layer coating that greatly reduces electromagnetic emissions so a protective screen is not necessary. The coating includes a layer of superfine indium-tin oxide particles and a layer of improved silicate. It both absorbs electromagnetic emissions and reduces surface glare, reducing eye fatiqueness. Moreover, a special electromagnetic wave elimination circuit has been built in to detect electromagnetic emissions on the Braun tube surface and keep them to a minimum. The case of the monitor is made out of flame retardant plastic that generates virtually no carcinogens when being recycled.Also, the wrapping material is biodegradable plastic sheet. As explained above, this new environmental-friendly product not only satisfied the TCO 95 requirements, but other recognized standards such as the German "Blue Angel". Many improvements have been made to the picture quality of the next-generation monitor. The flat Braun tube has a maximum resolution of 1,600 x 1,200 pixels and a dot pitch of 0.26mm. A super-precise electron gun creates a very sharp focus, to eliminated on-screen flicker, the screen is scanned 160 times a second. In addition multimedia functions have been greatly boosted. A plug-and-play function supports DDC 2B+ and 2B.Also, when the new SyncMaster is connected with a Macintosh computer, it can also be used with any other PC with the support of an adapter. The operational keys of the monitor have been simplified for greater user friendliness. On-screen display software allows for easy operation of various functions from an on-screen menu; the on-screen menu software offers information in five different languages. The SyncMaster, offered in a modern streamlined look, are already out on the market in 15" and 17" versions, and with a 21" model and other sizes soon to be launched. Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Corporate News : SEC to Acquire $US 25M Tax-Exempt Bond Duration of 30 years, Annual Interest Rate Set at 6.375%

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, April 19, 1997 Samsung Electronics Co., Ltd. announced today of its plans to issue US$25 million in tax exempt bonds, under the supervision of Goldman Sachs. Such measures were taken for the ongoing construction of the Samsung Austin Semiconductor Plant, which is scheduled to be opened around the second half of this year. In addition, as a purpose to draw in more investments for the state of Texas, authorities of the state acknowledged Samsung to be exempt from taxes (U.S. federal and state capital gains tax) concerning the purchase of the bonds. The duration of the bond will be 30 years, with the annual interest rate set for 6.375%. The exact time-frame concerning the bond`s launch however, needs to be negotiated. Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Corporate News : SAMSUNG Electronics Makes a Record Breaking Sale of 1 Million CDMA Cellular Hand Phones

Wednesday August 4th 2010 11:30:22 PM

Samsung Electronics Co., Ltd. announced today that its Digital code division multiple access, in just a years time, has obtained over 1.4 million subscribers, marking a world wide record breaking sale of one million phone sets of AnyCall (Samsung brand name). The average amount of sets sold for 1996 was of 100,000 units a month, but in the first quarter of 1997, it was 200,000 units per month. Then in April, some 300,000 units were sold. Therefore, the estimated sales for 1997 is to be around 3.5 million units, worth around US$ 2billion ( W 1.7 trillion). Samsung Electronics is currently marketing four types of digital CDMA handsets, which is to cover all areas of the price range : SCH-100, SCH-100S, SCH-200 and SCH-200F, the latter two being the world's smallest. Samsung Electronics captured 46% of the market in 1996, and a 58% during the first quarter of 1997. Samsung won contracts to the cities of Ivanov (in Russia), Shanghai, and Rio de Janeiro. It has also finalized a 3-year contract with Sprint Spectrum, the largest PCS carrier in the US, to export 1.7 million PCS handsets. The first shipment took place in April. Also, Samsung is exporting 200,000 CDMA cellular handsets to Hutchinson of Hong Kong. Samsung Electronics currently has one production line at its #2 Kumi Plant wholly for CDMA handsets, with a production capacity of 200,000 units per month. However, company officials indicated an increase to 400,000 units per month, and a focus on R&D in developing the core parts of the handsets. Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Corporate News : SAMSUNG Is The World's First Company to Have Sold 1 Million CDMA Handphones in Korea

Wednesday August 4th 2010 11:30:22 PM

Korean CDMA Technology is becoming the world's leader. Since CDMA digital mobile technology started to service Korea, CDMA subscribers have surpassed over 1.4 million. On 26 April 97, Samsung Electronics reported that Samsung digital cellular phone which is the world's first CDMA digital handphone, sold over 1 million. In April, it had 53% of all digital handphone sales (1.9 million). The Korean digital handphone market is expanding. In 1996, only 100,000 CDMA digital handphones were sold per month. In the first quarter of 1997, 200,000 of them were sold. However, since April, the CDMA digital market has expanded by 300,000. The yearly market scope of CDMA digital handphones will soon reach 3.5 million and at over a US$20 billion. Samsung Electronics is devoted to being a leader in the main Korean digital mobile telecommunications business. It introduced and started to sell 4 models: SCH-100S, SCH-100, SCH-200F, and SCH-200 the latter two of which are the world's smallest in size. These 4 models each have superior quality and popular styles. In 1996, the occupancy rate of Samsung digital handphones in the Korean digital market was 43%, and in the first quarter of 1997, it was 58%. Samsung Electronics made a 3 year contract with Sprint, America's best PCS service provider, to provide it with 1.7 million CDMA PCS handsets. And, it is also exporting 20 thousand CDMA cellular handphones per month Hutchison in Hong Kong, which is competing with GSM digital mobile telecommunications companies. Samsung Electronics expects that the Korean CDMA systems market will improve according to the development of both the domestic market and the global market, and, as it expands exclusive CDMA systems providing line from 2 million to 4 million. DIGITAL VS. ANALOG HANDPHONE SALES TRENDS IN KOREA (UNIT: THOUSAND)SYSTEM199619971st Q%2nd Q%3nd Q%4th Q%YEAR%1st Q%DIGITAL611503232465539831.0194974692ANALOG450993256817035107171.05251668TOTAL4561004751004941006461002.071100812100

Corporate News : SAMSUNG Electronics Acquires Semiconductor Division of 3DO

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, May 2, 1997: Samsung Electronics Co. Ltd. signed a contract on April 29 to purchase the Hardware Division of 3DO Company, a US concern that is world famous for games, and which possesses some of the best graphics technology in the business. At the same time, Samsung Electronics announced an agreement to establish a new company called Advanced Graphics Technology (AGT). With this acquisition, Samsung gains patents and technology for 3DO`s MPEG II, which features outstanding picture quality, as well as MX, with Dolby Pro-logic AC-3 functions. Samsung Electronics plans to fuse this technology with its own digital video disk (DVD) system know-how to develop a DVD processor for next-generation video systems and computer support devices. The technology and engineers from 3DO will be joined with multimedia signal processor R&D people from the company`s local subsidiary Samsung Semiconductor Incorporated to establish AGT in California`s Silicon Valley. The new company, will be independently operated by locally-hired management, and plans call for it to go public within three years of its establishment. Samsung Electronics is scheduled to supply AGT with wafers. AGT will begin with an invested capital of $25 million, and its first task will be to develop the new DVD processor. Samsung Electronics will have the intellectual rights to the DVD processor, while AGT will be licensed for the same technology so that it can develop different applied products. The contract between Samsung Electronics and 3DO has been under negotiation since the end of last year. The two parties came to a mutually-beneficial agreement. Samsung Electronics has needed core software functions and systems for developing multimedia chips, while 3DO has wanted to focus its business on developing (software) titles for (electronic) games. Samsung Electronics` System LSI Division was restructured early this year to strengthen Samsung Electronics` non-memory business lines, and the new management approach is behind this latest acquisition with much support. The new company, combined with the CPU |(Alpha chip) developed by Samsung Electronics last October, is seen as opening a new chapter in the creation of system-on-chip devices. Samsung Electronics has also secured the core technology and local personnel, who are well experienced in independent development projects to develop multimedia signal processors. Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Corporate News : SAMSUNG Makes Inroads into Ecuadorian Switching System Market

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, May 9,1997: Samsung Electronics Co., Ltd. (SEC) has completed installation of a telephone switching system in Ecuador. SEC and Empresa Estatal de Telecommunications (EMETEL), a state-run company in charge of expanding the nation's telecommunications network, held a ceremony on May 9 in Quizapincha to mark the operation of the system. In attendance were Ecuador President Fabian Alarcon, EMETEL President Roberto Pena, Korean Ambassador to Ecuador Yong-ha Cho and SEC Latin American Operations President & COO Soon Kim. The Turnkey project involves SEC's providing EMETEL with a US$15 millionSDX-RB (Samsung Digital eXchange-Rural B) switching system (21,000 subscriber line capacity) and support facilities, microwave and fiber optics transmission lines, subscriber cables and their installation, training for local technicians and follow-up maintenance and repair services. Named the Rural Telecommunication Ecuador-Korea Project, or TREK, this project will ultimately connect the capital city of Quito with 30 other sites in 19 states. Significantly, the purchase of the switching systems was made possible through an EDCF (Economic Development Cooperation Fund) loan from the Korean government. That loan, which was the first ever provided to the Latin American region by Korea, made possible the first-ever export of a Korean-made switching system to Latin America, a market with huge growth potential. With the success of this project, the groundwork has been laid for additional exports of SDX-RBs to the region. By March 1998, SEC is scheduled to complete the linkup of all 31 sites, completing Phase I of the national telecommunications expansion project. A Phase II is also planned and it will entail an additional 33,600 subscriber line capacity to 42 more sites, including Guayaquil and Machala. The Korean government is prepared to extend a total of US$30 million in loans to the Ecuadorian government to cover both Phase I and II. Currently NEC, Ericsson and Alcatel are also involved in Ecuador's telecommunications market. From 1993, the Ecuadorian government finalized and has set to action its mid- and long-range strategies for developing the nation's telecommunications networks. As of 1997, investment in this effort to expand the national network capacity to 1.5 million subscribers has reached W130 billion a year. An ambitious and concerted effort is underway to provide telecommunication services to every part of the country. Samsung Electronics Company Ltd., a US$19 billion company of the US$88 billion ('96) Samsung Group, is a world leader in electronics, order with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 80,000 people worldwide. REFERENCE EMETEL: The Ecuadorian government enacted a special telecommunications law in 1992 to improve the efficiency and productivity of the nation's outdated networks. EMETEL was established to replace the Ecuadorian Postal & Telecommunications Bureau and provide an integrated, nationwide service. SDX-RB: Development of this export model for rural networks was completed in 1994. The Inforex private exchange was remodeled for use as a public exchange in for SEC to penetrate markets such as China that demand low-cost, small capacity systems. The new version was named the SDX-RB (Samsung Digital eXchange-Rural B), which is currently being produced locally in China. The SDX-RB exported to Ecuador was produced in Korea.

Corporate News : SAMSUNG Advances to The Ecuador Switching System Market

Wednesday August 4th 2010 11:30:22 PM

On May 9, 1997, Samsung and EMETEL (Empresa Estatal de Telecommunication) have inauguration of digital switching system in Quizapincha, Ecuador. Mr. Fabian Alarcon, the President of Ecuador. Mr. Robert Pena, General director of EMETEL, and Mr. Soon Kim, the vice president of Samsung Electronics latin America attended this inauguration. On May, 1996, Samsung started to provide SDX-RB digital switching system on a full turn key basis to EMETEL by the project name of TREK (Rural Telecommunication Ecuador-korea Project). Samsung provided 21,000 lines of switching system and the incidental facilities such as microwave equipments, optical transmission, subscriber cables, technical training and maintenances. This project, TREK, will make progress by establishing the telecommunication infrastructure with modernized technology on the 21sites of 19states including the Ecuador's capital city, Quito for the undeveloped area's social and economic development. EMETEL will inauguration whole 31sites by March, 1998 as 1st stage of TREK project. After this stage, Samsung is planning to provide 33,600 lines for 42sites including Guayaquil, Machala etc. Samsung Electronics Co., Ltd., a US$19 billion flagship company of the Korean-based Samsung Group, also intends to be one of the world's top five manufacturers of multimedia telecommunications products by the year 2005. The company focuses on digital telecom products and, by the year 2000, aims to be ranked among the top-three handset manufacturers by exporting over US$1 by CDMA handsets. In an effort to improve the company's brand image, Samsung Electronics signed on as one of The Olympic Partner (TOP) companies on May 9, 1997, to provide wireless communications for the 1998 Nagano Winter Olympics and the 2000 Sydney Summer Olympics.

Corporate News : SAMSUNG Electronics Signs on as Worldwide Olympic Partner through Year 2000

Wednesday August 4th 2010 11:30:22 PM

"The Olympic Spirit of world peace and contributions to society is at one with Samsung's ideals," said Samsung Group Chairman Kun-Hee Lee at a signing ceremony in Seoul today. "We are particularly honored to support the Olympic Games as the world enters the next Millennium. From this time forward, the Olympic Movement will become an active part of Samsung's corporate spirit." To provide officials, athletes, media, staff, volunteers and visitors with fast, reliable and flexible communications at the Olympic Games, Samsung will be the official supplier of wireless communications, including the following systems and terminals: mobile cellular telephone; personal communication systems (PCS); wireless local loop (WLL); future public land mobile telephone (FPLMT); global mobile personal communication service (GMPCS); digital European cordless telecommunication (DECT) and point-to-point radio-frequency-based paging equipment and controllers. IOC President Juan Antonio Samaranch said at the ceremony, "Samsung Electronics' state-of-the-art wireless communications technology and support will be a valuable asset to the Nagano and Sydney Olympic Games. We are proud to welcome Samsung's 230,000 employees worldwide to the Olympic Movement, mankind's largest celebration that transcends all barriers of race, politics, and religion." Samsung intends to leverage its TOP IV sponsorship to raise global awareness of its unparalleled wireless technology. The sponsorship supports Samsung's strategy to globalize its mobile telecommunications business, with a concentration on Code Division Multiple Access (CDMA) handsets and systems. CDMA is a fast emerging next-generation technology for digital-mobile networks around the world, including the U.S. and Japan as well as emerging markets such as China. Samsung plans to use the Olympic marks in relation to wireless communications products, direct advertising, and other promotional materials. It will also seek to develop Olympic-related events and marketing programs with various members of the Olympic family. Samsung & Sports According to Samsung Chairman Kun-Hee Lee, "Sports, regardless of one's gender, nationality or religion, help unite people in peace and happiness. For me, sports have been one of the cornerstones of my happiness and my business philosophy." Samsung Group has a long tradition of involvement in sports. Samsung owns 17 sports teams, ranging from baseball to badminton, and sponsors athletic associations and competitions around the globe. In addition to TOP IV Olympic sponsorship, Samsung's international sports sponsorships include: Official Consumer Electronics Partner for the '98 Bangkok Asian Games; Samsung Nations Cup international equestrian show jumping competition from '97 through '99, Korean sponsor of the '96 Atlanta Summer Olympic Games; and Official Sponsor for the '94 Hiroshima Asian Games.

Corporate News : SAMSUNG Electronics Establishes EMC Lab in the UK

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, May 30, 1997:Samsung Electronics Co., Ltd. recently opened an electromagnetic compatibility (EMC) and quality assurance laboratory (QA-Lab) in the Yateley district, near London. In 1995 Samsung decided to build the W6 billion facility in order to improve the company`s capability to design and manufacture products that satisfy a wide range of consumer demands and meet the CE (Community of Europe) Mark directives for the EU market. The CE Mark is a set of harmonized standards which covers a wide range of items, including electric and electronic goods for all European Union member countries. Thus, the CE Mark is a standard required of all manufacturers when exporting products to Europe. The new laboratory is equipped with the latest in measuring electromagnetic emissions, product immunity to radiation, dark rooms, an outdoor testing facility and systems for various product evaluations. It will be mostly used extensively for basic research in order to improve product quality within the design stage. Back in December 1992, Samsung Electronics opened a similar laboratory in Germany, but the site was decided to be re-established in the UK. Such a decision was reached under the intentions of creating maximum synergy effect with the company's electronics complex at Wynyard, England, as well as the other local R&D and marketing operations already established in the UK. Samsung Electronics Co. Ltd., a US$19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Corporate News : SAMSUNG Electronics Introduces World`s Highest Resolution TFT LCD

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, June 2, 1997 - Samsung Electronics Co. Ltd. has used low-temperature, multi-crystal silicon TFT LCD technology, an area that has received a great deal of attention in the industry lately, to develop a TFT LCD with 430,000 pixels per square inch. Samsung Electronics has applied super-precise processing technology which is used in the development of semiconductors to work with the low-temperature, multi-crystal silicon TFT-LCD. Samsung has created the world`s smallest pixels, with a pitch of 23.5` m x 61.5` m, and can fit one million of them on a super-small 2.3` screen. Conventionally with an amorphous silicon, no more than 300,000 pixels can be placed on a screen of this size, with also an aperture ratio of 50. However, this new device by Samsung Electronics` boasts an aperture of 60, which means better quality in brightness. Samsung Electronics’ new TFT LCD has 6.5 times more pixels per inch than the current market leader. Also, its single panel to load all three primary colors, makes it technologically more sophisticated and far more adaptable than products made by other major competitors. The ICs can be built into the panel while a silicon film is placed on top of the TFT panel. This method will make possible the development of high-value-added system-on-panel products. Moreover, the higher aperture ratio will allow Samsung to make screens with the same resolution, and with less consumption power. Electricity flows much faster through the multi-crystal silicon structure, and shortens response time when constructing large-screen TFT LCDs. The biggest obstacle facing manufacturers so far with the multi-crystal silicon products is the need for processing at temperatures of 1,000 C or higher. Samsung has developed a production process that can be carried out at 500 C or lower. The super-small 2` to 3` TFT LCD screens currently under development can provide resolution quality that is better than any other screen available. Thus, it will be used in video projectors, virtual reality helmets, digital cameras and digital camcorders. Meanwhile, some major players have already gone into the development of a 12.1` version for notebook PCs. Therefore, when the larger versions are available, they are expected to quickly replace conventional TFT LCDs for use in both notebook PCs, and desktop monitors. SEC now has the necessary basic technology for low-temperature, multi-crystal TFT LCDs. Thus the company will aggressively invest money and personnel to develop its own products for notebook PCs, with plans to have mass production capability by 1999.

Corporate News : Advent of Internet TV Makes Internet Use Commonplace

Wednesday August 4th 2010 11:30:22 PM

Seoul, Korea, June 16, 1997:Samsung Electronics Co. has built a high-speed modem and Internet web browser into a 29" TV to create an Internet TV that can be used to call up domestic on-line services or access the Internet via the TV screen. Samsung Electronics Internet TV uses web browser software from Diva Co. of the US and a 33,600bps modem. The TV remote control unit has an "Internet/On-line Services" button that will bring up an "Internet Search/E-mail Select" function. Users can access the Internet simply by pushing the button according to an on-screen command. It works just as fast as a regular computer and is seen easier to operate. The Internet TV has a PC overlay function that allows on-line information to appear on the screen at the same time as a TV broadcast. A keyboard is built onto the TV screen and can be operated by remote control to input character data. A separate wireless keyboard is also available for sending and receiving data (chatting, E-mail) through the TV set. Other features include a speaker phone for holding telephone conversations while watching TV, an automatic telephone dial function and a calendar function that will remind the user of important upcoming dates for the family. Samsung Electronics has put the Internet TV on the Korean market and plans to begin exports to the US this year. Next year, exports will be expanded to the Japanese market. Samsung Electronics Co., Ltd., a $19 billion company of the $88 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 80,000 people worldwide.

Corporate News : SAMSUNG Electronics Signs on as CDMA System Provider to China

Wednesday August 4th 2010 11:30:22 PM

Shanghai, China, June 16, 1997: Samsung Electronics Co., Ltd. and Shanghai Great Wall Mobile Communications Co. Ltd. held a signing ceremony for the provision of 67 CDMA (code division multiple access) cellular system base stations and follow-up services. Installation is scheduled to begin later this month and the system will be fully operational by 1998. By winning this contract, Samsung has now entered the Chinese market, the largest in the world. "Winning this contract is a significant acheivement for Samsung," said Pil Gon Lee, Chairman & CEO of Samsung China Headquarters, at the signing ceremony. "Samsung's experience in the Korea market which began April 1 of last year, contributed to the attainment of this CDMA contract." Chinese authorities opened tenders to introduce CDMA systems in four major cities: Beijing, Shanghai, Guangzhou and Xian. Major leaders in the industry took part in the bid including Samsung Electronics, Motorola, Lucent Technologies, Northern Telecom, Qualcomm, and LGIC and the bids went to Lucent Technologies for Guangzhou, Motorola for Beijing, Northern Telecom for Xian and Samsung for Shanghai. It is quite clear that the Chinese are seeking for a new telecom standard to satisfy its 1.3 billion population. The market is expected to grow to 20 million mobile subscribers by the year 2000. The Chinese government has a long-term plan to make Shanghai an international center of trade and finance on par with Hong Kong. Therefore, the government is investing much to build up the city's telecommunications infrastructure. Already the number of cellular phone subcriber rate has grown alarmingly. There were 330 thousand users in 1996 and that figure is expected to increase to 630 thousand this year. Samsung Electronics has already established a joint venture company to market nationwide wireless local loop systems in Shanghai. It also operates a jotint venture company that manufactures and markets public switching systems and facsimiles in Shandong since 1992. Samsung Electronics Co., Ltd. a US$19 billion flagship company of the Korean-based Samsung Group, is a world producer of consumer electronics, industrial electronics and semiconductors. The company's telecommunications division grew 67% in 1996, with a sales of US$3.1 billion. In an effort to improve the company's brand image in the telecommunications industry, on May 9, 1997, Samsung Electronics signed on as The Olympic Partner (TOP) in wireless communications for the 1998 Nagano Winter and 2000 Sydney Summer Games.

Corporate News : SAMSUNG Electronics Begins to Ship CDMA PCS Handsets to Sprint Spectrum

Wednesday August 4th 2010 11:30:22 PM

June 18, 1997, Kumi, Korea: Samsung Electronics Co., Ltd. begins exporting CDMA PCS (code division multiple access personal communication system) handsets to Sprint Spectrum L.P. of America. On June 18, 1997 at Samsung's Kumi production complex, a ceremony was held marking the electronics company's first overseas shipment of CDMA PCS handsets. Sung-deuk Park, Vice-Minister of the Information and Telecommunications Ministry and Hee-Joon Park, President and CEO of Samsung Electronics' Information and Telecommunications Division attended today's celebration. Samsung Electronics will supply 1.7 million PCS handsets to Sprint Spectrum, the largest PCS provider in the US. These PCS handsets (model: SCH-1011) will be labeled with the co-brand name of "Sprint-Samsung." Samsung invested US$5.6 million to develop this SCH-1011 model that not only combines the advantages of digital cellular handsets, but also uses 1.9GHz, making it suitable for the US's telecommunications environment. In addition, the PCS handset has the capacity to retain 99 telephone numbers and voice-mail, stock information, weather forecasts, etc. can be accessed at the touch of one button. On September 1996, Samsung Electronics signed a contract with Sprint for the provision of PCS handsets. The US is the world's largest PCS market. By the year 2000, demand is expected to reach 27 million CDMA PCS handsets or the equivalent of US$6 billion. Samsung Electronics Co., Ltd. a US$19 billion flagship company of the Korean-based Samsung Group, is a world producer of consumer appliances, A/V equipment, computers, telecommunications systems and semiconductors. The company's information and telecommunications division grew 67% in 1996, with a sales of US$3.1 billion. In an effort to improve the company's brand image in the this industry, on May 9, 1997, Samsung Electronics signed on as The Olympic Partner (TOP) in wireless communications fotr the 1998 Nagano Winter and 2000 Sydney Olympic Games. Sprint Spectrum L.P. is a joint venture of Sprint Corp., Tele-Communications Inc., Cox Communications and Comcast Corporation. The company, founded in 1994 and named in 1996, is currently running services in the Washington DC/Baltimore area and it seeks to provide PCS services to 182.4 million people or 70% of the American population.